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The Decline of Legacy Hotel Brands: A Reflection on Consistency and Value
A recent experience during one of my travels triggered a thought that has been brewing for some time. Having worked with numerous hotel brands for over 20 years, I’ve had a front-row seat to the evolution of the hospitality industry. Unfortunately, what I’ve witnessed recently is a concerning trend: some of the older, once-iconic hotel brands have lost the values and consistency that made them renowned in the first place.
These brands were once the epitome of luxury and exemplary service, setting the standard for the industry. Yet, over time, I’ve seen a gradual but noticeable decline. What began as minor inconsistencies—perhaps a lapse in service quality, a decline in property maintenance, or a shift in brand identity—has led to a significant deterioration in their overall value. This decline is not just in the physical aspects but also in the intangible qualities that used to make guests feel special and valued.
The consistency that these brands were known for has become erratic, leaving loyal guests and new customers alike questioning the reliability of their experiences. It seems that in the race to expand or reinvent themselves, some of these legacy brands have lost sight of the very principles that made them great.
However, not all is lost. There are still older brands that have managed to adapt while maintaining their core values, continuing to offer exceptional experiences that resonate with today’s travelers. But for those that haven’t, the question remains: Can they reclaim their former glory, or have they strayed too far from their roots?
This recent experience has made me reflect on these issues more deeply, and I’m curious to hear your thoughts. What steps do you think these legacy hotel brands should take to regain their lost value and consistency? How can they reconnect with the essence of what made them great in the first place?
