Law Firm Alchemy’s Post

Name: Law Firm Alchemy on LinkedIn: #marketingstrategy #lawfirmgrowth
Uploaded: 2025-01-01T15:45:01.590Z
Duration: 2 min 44 s
Channel: Law Firm Alchemy
Description: Want more qualified leads? Start here. MADDY MARTIN explains how optimizing your website chat and forms can transform client engagement. From structured questions to new communication channels, it’s time to challenge outdated assumptions. #MarketingStrategy #LawFirmGrowth Watch the full episode here: https://lnkd.in/eKiBeqAB

Law Firm Alchemy

1,044 followers

Want more qualified leads? Start here. MADDY MARTIN explains how optimizing your website chat and forms can transform client engagement. From structured questions to new communication channels, it’s time to challenge outdated assumptions. #MarketingStrategy #LawFirmGrowth Watch the full episode here: https://lnkd.in/eKiBeqAB

Transcript

I think the simplest thing I would tell people to do is first of all, you have no data if you don't try. A great example is website that a great example is your website form. What do we often see? There's no website chat. Why you don't experience enjoying it yourself. OK, well that's an assumption. That's a belief that you have, and a belief is just the thought that you've repeated several times to yourself to become ingrained into a belief and then you take that. That, you know, assumption and you say, you know what? Let me challenge that assumption. So what, what assumptions do you have that you can challenge? Let's say that it's website chat. Do my clients and potential clients want that Channel? The only way to know is to add it to your website, open up that Channel and see what comes through because the data shows that on average, you're going to see one net new lead for every 4 calls that you get. It could have a really big impact. That's a big growth rate in your total lead. Volume, if you can open that Channel up and if your clients are willing to accept and and utilize it, which many are, it's a quiet, private, you know, silent channel for people with legal issues that can be extremely helpful. Seeing thing with opening up text messaging, let's say, right so, so then let's look at your web form. And that's another great example of often you have websites that have the form for these law firms and it says, what's your name e-mail? Phone number and a big blank box that says give us whatever message you feel like you know is inspiring you to contact your law firm today. And you may get their life story. You may get a few words. And it does not really shape the conversation that you want to have with your qualified leads because you didn't get the structured data that you could possibly get if you look at that web form. And you know, maybe you're asking about this specific type of matter. Maybe you're asking if there's already a. Court date scheduled or if you've worked with any other attorneys on this before, how ready do you feel to pursue and invest in this with an attorney, right? I mean, there are a number of different questions that you could ask and it's all gonna be specific to your practice area or areas, right? But people are afraid of adding more questions to their web form because they think it's going to turn people off and they're not going to get the leads. Typically the good leads respond well to more precise. Questioning. So it's not necessarily the case. It's again just an assumption. So these are examples of things that you can easily change, they're easily changed back.

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