Latinometrics’ Post

Really interesting post! Black Friday has definitely spread across Latin America, but it’s a great example of how the region’s diversity shapes global trends in unique ways. Take Mexico, for instance. While 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 has gained some ground, Mexico has its own event, El Buen Fin, which lasts an entire weekend. It’s tailored to local shopping habits and even supported by the government and businesses to stimulate the economy. It’s a smart adaptation that shows how countries in the region put their own spin on global ideas. This is a great reminder of the incredible variety within Latin America—something that’s easy to overlook but so important to understand! #Innovation #Creativity #GlobalTrends #Diversity #LatinAmerica #CulturalAdaptation #BlackFriday #ElBuenFin #RetailEvolution #ConsumerBehavior #MarketingInsights

What if you didn’t have to rely on Black Friday to sell more? Black Friday and similar events like El Buen Fin in Mexico are monumental for sales, but they also reveal a common challenge for many ecommerce brands: the overreliance on specific dates to achieve annual goals. Let’s pause and think: What if your brand’s success didn’t hinge on one or two big events each year? 🤔 The reality is that relying too heavily on these peaks often comes at the expense of long-term consistency. A more sustainable approach involves developing strategies that ensure steady engagement and profitability throughout the year. Here are 4 insights to help ecommerce businesses thrive beyond big sales events: 1️⃣ Cultivate year-round engagement: Consumers are more likely to buy from brands they interact with regularly. Instead of focusing all efforts on one big event, consider campaigns like seasonal themes, loyalty programs and exclusive product drops. 2️⃣ Embrace personalization through data: Ecommerce success often lies in understanding your audience. Use tools to analyze customer behavior and tailor your approach: purchase history, browsing habits, lifecycle stage. Brands that excel in personalization make their customers feel seen and valued, which drives loyalty over time. 3️⃣ Build micro-events outside of traditional peaks: Instead of waiting for November, create your own calendar of micro-events. Examples include monthly themed promotions like “Wellness Week” or “Tech Tuesday., anniversary celebrations or regional holidays. These smaller-scale events can not only smooth out sales dips but also create unique opportunities to stand out in a competitive landscape. 4️⃣ Synchronize your channels for a seamless experience: Today’s shoppers expect to interact with your brand across multiple platforms. To build trust and maximize impact, ensure that your messaging is consistent everywhere: your website, email campaigns, and social media posts should all tell the same story. Synchronizing touchpoints improves user experience and increases the likelihood of conversions. Black Friday and similar events can be incredible growth opportunities, but they shouldn’t define your entire strategy. What are your thoughts on this? Let’s share experiences below!

Black Friday is almost upon us, in fact many of the highstreet giants have already started their promotions (when did a weekend turn into a month long event?!) Whilst most of us have heard of Black Friday and Cyber Weekend, here are a few statistics about the shopping weekend that you might not be familiar with: ▪️3 in 4 of us will make Black Friday purchases without considering the environmental impact. ▪️80% of items bought during Black Friday ultimately end up in landfill. ▪️Transport of Black Friday home deliveries in the UK generates over 400,000 metric tons of greenhouse gas emissions. ▪️1 in 3 customers return Black Friday purchases within 30 days (creating an even greater environmental impact from the additional transport, packaging and the many returned items which will not be re-sold). With a focus on rock-bottom prices and impulse purchases, at a time when overconsumption is one of the biggest issues facing our planet, Black Friday promotions can often be seen as anything but ethical. But Black Friday is one of the biggest shopping days of the year, so of course, many small businesses want a piece of the Black Friday pie. Here are a few alternatives to Black Friday, if you’d like to get involved and run a festive promotion in a more ethical way: 🎨 Colour Friday - run by Holly Tucker MBE, Colour Friday encourages buyers to shop consciously and support small businesses. 💚 Green Friday - the eco-friendly alternative which promotes sustainable shopping, giving, sharing and investing in worthwhile causes. 🛍️ Small Business Saturday - campaign promoting and supporting small businesses (Small Business Saturday takes place the following weekend, this year on 7th December). Will you be getting involved in running any promotions as a business, or shopping the sales this November? #BlackFriday #GreenFriday

"This Black Friday, be falsely convinced that you're saving money while trashing the planet more!" What if Black Friday was advertised like this? Not as convincing, eh? Mass consumption doesn't save you money if you're buying something you didn't need or want (1). Black Friday hurts the planet as much as your wallet, emitting excessive greenhouse gases and producing more things that'll probably eventually be trashed (2). Here's some tips on how I'm shopping better on Black Friday that may help you too: 1. Make a list. Throughout the year, I make a list of things I want. If I can't find it secondhand, and I still want it by November, then I'll take advantage of discounts on Black Friday. Sticking to a list helps me avoid last-minute cart additions. 2. Shop secondhand, sustainably, then small. This is the order I prefer when buying items. First, I look for them secondhand. If I can't find it secondhand, I look for it from a sustainable company (Good On You is helpful for finding brands). Finally, if I still can't find what I like sustainably or at my desired price point, I'll look at small businesses. Even if it's not necessarily "sustainable," I feel better supporting someone's dream. 3. Shop quality over quantity. I look for pieces that I can wear and repair for years to come. While these often come at higher price points, I usually find my preferred styles and great prices secondhand. Today, I bought two cashmere sweaters for 18€! 4. Buy essentials at discounts. This is a great time of year to stock up on household goods you'll use anyway at a discount. Ultimately, you're not a bad person if you take advantage of these deals. But, if you can or want to, you can shop more responsibly today (& the rest of the year). Money votes! 1. https://lnkd.in/dzkRkXUk 2. https://lnkd.in/d7dYefdH

Now that we've officially finished the turkey, mashed potatoes, and pie and wound down the Thanksgiving festivities, and as we sit here on Travel Tuesday (make sure to check those airfare deals! ✈️), let's talk about retail's Super Bowl: Black Friday! 🛍️ Black Friday can trace it's origins to Philadelphia in the 1950s, when post Thanksgiving shoppers mixed with tourists and Army-Navy football fans to create chaos in downtown Philly. By the 1960s, the chaos continued but the local retailers has begun to capitalize on the crowds, offering deals to shoppers on the day after Thanksgiving. It wasn't until the 1980s that Black Friday truly took off nationwide (though pockets of the US partook far earlier), and I'm sure we all remember the weirdly nostalgic Black Fridays (and commercials) of the 1990s and 2000s, with shoppers lining up at Macy's, Sears, and more at 2 AM, hoping to score 65% off a new TV 📺 and 50% off cookware 🔪. (If you don't, hopefully the picture below jobs your memory!) Fast forwarding to today, Black Friday has transformed from a one-day shopping experience to a week-long shopping extravaganza, with deals hitting the sites and shelves a few days before Thanksgiving, and lasting through Small-Business Saturday and Cyber Monday. That's not to say that Black Friday still looks the same, with fewer opportunities to find 70% off a new appliance and far more traditional discount numbers, but the shopping excitement remains and Black Friday persists. Speaking of Black Friday, I'm sure you're already thinking about Black Friday 2025, and there's no better place to learn how to up your game than The Lead Summit (May 28-29, 2025)! Registration opens soon so keep an eye out for another update there! 💬 Lastly, I would love to hear about your biggest Black Friday steals, best finds, or most impulsive purchases (those are the fun ones!) in the comments below!

I was a little curious to know Why Black Friday is Called Black Friday. So I tried to get some info and found some interesting facts on Black Friday. The term "Black Friday" originated in the United States and has evolved to become synonymous with one of the biggest shopping days of the year. There are several theories about the origin of the term, but the most widely accepted explanation revolves around the shift from red ink to black ink in accounting records. One theory suggests that the name "Black Friday" was coined by Philadelphia police officers in the 1950s to describe the chaotic day after Thanksgiving when hordes of shoppers flooded the city ahead of the Army-Navy football game. The influx of people and traffic congestion made it a challenging day for law enforcement, hence the "black" designation. Another popular explanation stems from the retail industry's accounting practices. Traditionally, accountants used red ink to denote losses and black ink to indicate profits. The day after Thanksgiving marked the unofficial start of the holiday shopping season, during which retailers hoped to turn a profit and move from the red into the black. Therefore, the term "Black Friday" may have originated as a reference to the day when retailers' financial ledgers would finally show positive gains for the year. Over time, Black Friday has evolved into a massive shopping event characterized by deep discounts, doorbuster deals, and frenzied crowds. It has become a cultural phenomenon not only in the United States but also in other parts of the world, with retailers capitalizing on consumer enthusiasm by offering irresistible promotions and extending the event beyond a single day. Regardless of its origins, Black Friday has become deeply ingrained in consumer culture and continues to be a highly anticipated day for shoppers seeking bargains and savings on everything from electronics and appliances to clothing and toys. Whether you choose to brave the crowds in stores or take advantage of online deals from the comfort of your home, Black Friday remains a significant event in the retail calendar. #BlackFridayDeals #BlackFridaySale #ShopTillYouDrop #DoorbusterDeals #HolidayShopping #Savings #Discounts #GiftIdeas #BargainHunting #ShoppingSpree

🛍️ Black Friday: From One-Day Frenzy to Global Shopping Marathon 🌍 Once upon a time, Black Friday was a single day of shopping madness, where brave souls would line up at the crack of dawn, fueled by leftover turkey sandwiches and the promise of unbeatable deals. 🦃🥪 Fast forward to today, and Black Friday has evolved into a weeks-long extravaganza, stretching far beyond the borders of the United States. Originally, this shopping event was a post-Thanksgiving tradition in the U.S., marking the start of the holiday shopping season. But now, it's a global phenomenon, embraced by countries where Thanksgiving dinner is as foreign as a snowstorm in the Sahara. ❄️🏜️ Retailers worldwide have jumped on the bandwagon, offering deals that start days, if not weeks, before the actual Black Friday. This year is no different. So, whether you're in New York or New Delhi, Black Friday has become a universal celebration of consumerism, proving that the love for a good bargain knows no borders. 🌐💸 Who else is curious to see how this retail event evolves in the coming years... #BlackFriday #GlobalShopping #RetailTherapy #DealsForDays

Remember when Black Friday was actually just a day? Now, it feels like it’s over before it's even begun. I set aside money every year for Black Friday sales - for a few treats and Christmas shopping. But this year? It’s all gone. And Black Friday hasn’t even arrived yet. I don't tend to buy myself a lot throughout the year. Unless something breaks, or I need something, I'm not what you'd call an active shopper. I went to a shopping centre last week not expecting to buy much, but pretty much every shop had already started their sales. If you wait until the day of, or the day before Black Friday, you're going to be competing for a seriously reduced wallet share. People only have so much to spend, and brands that start their sales early are getting their share and more, before anyone else even shows up. And brand loyalty will only get you so far - if people are waiting to restock and a competitor is offering 40% off, while your sale doesn't start until next week, that loyalty isn't sticking around. The truth is: people are loyal to their wallets first and foremost. Timing is just as important as your offer these days.

It’s that wild time of year when deals drop, chaos erupts, and shoppers race against the clock. Yes, Black Friday is almost here! Black Friday is the Friday after Thanksgiving in the United States, that kick starts the holiday  shopping season. People line up in queues, sometimes as early as midnight, outside retail stores that offer heavy discounts. However, Black Friday is much more than just hot deals and midnight queues. From its unusual name to surprising histories and bizarre trends, Black Friday has evolved into a global shopping event. If you’re ready to dive into the madness, let’s have a look at the history of black friday and 13 odd facts about Black Friday you might not know. Read entire article https://lnkd.in/drmsDR74 #blackfriday #thanksgiving

Ever wondered where Black Friday came from? The story might surprise you! 🖤🛍️ As shoppers and businesses gear up for Black Friday, let’s take a moment to look back at how it all began—and why it’s become such a huge retail event. 👮🏻♂️ Black Friday actually started in Philadelphia in the 1960s. Local police came up with the term to describe the chaos that hit the city after Thanksgiving, as crowds of shoppers and tourists flooded the streets for holiday deals and the annual Army-Navy football game. It was hectic, to say the least! 💸 Over time, the term “Black Friday” took on a new meaning. By the 1980s, retailers across the country began using it to mark the day stores went “into the black” (making a profit) after a year “in the red” (losing money). This clever twist turned Black Friday into the major shopping day we know today, kicking off the holiday season with huge sales. 💡Fun fact: Some stores actually tried to rename it “Big Friday” because they thought “Black” sounded too negative. But the name stuck, and now Black Friday is a global phenomenon. So, what does Black Friday mean to you? Are you a deal-hunter, a holiday planner, or just here for the thrill of it all? 🛍️ #BlackFriday #RetailHistory #HolidayDeals #Marketing