Good On You

🎉 BIG NEWS 🎉 We’ve launched into beauty, building upon Good On You’s decade-long expertise and trusted sustainability ratings system for fashion. This sees Good On You scale up industry-focused solutions for retailers, tech platforms, and commercial real-estate, upgrading our suite of enterprise tools to help your businesses assess the sustainability performance of brand portfolios and credibly engage consumers. Our ratings dashboard will now include 230+ beauty brands in addition to the 6,000+ fashion brands we’ve rated, with more brands added each week. Moreover, our ratings API will allow you to integrate the data into internal systems and create engaging consumer-facing experiences. Good Measures, a sustainability tool for brands, will also be updated, to help both fashion and beauty brands understand their rating, with tailored guidance on how to improve. “Since 2015, we’ve helped millions of people worldwide make better choices on our channels and through our retail partnerships,” says Sandra Capponi, co-founder. “Our ratings have helped retailers like FARFETCH, Klarna, Microsoft, and Unibail-Rodamco-Westfield-Rodamco Westfield track performance and engage consumers.” The Good On You team has spent the past year consulting with experts and building the new beauty methodology, which covers haircare, makeup, and skincare brands. Thanks to proprietary tech that powers our existing ratings system for fashion, this behind-the-scenes infrastructure enabled us to quickly and effectively scale beauty ratings. “We’re excited to help even more retail businesses take action on sustainability and convert conscious shoppers,” Sandra adds. Swipe to learn about our new beauty ratings system and industry tools, then find out how your business can get involved here → https://lnkd.in/egMPcYpc

In the sustainable space, 2024 will be remembered for... 👀 Luxury fashion was repeatedly caught taking advantage of workers while driving prices up 👎 Fast fashion and ultra fast fashion continued to try out concerning, disgusting new tactics 😢 More sustainable, small brands and businesses faced challenges and needed support 🏛️ Legislation emerged worldwide, to remedy the issues involved with the fashion industry’s practices Yet one thing was constant: more sustainable brands were doing the work. In our rating of more than 1000 brands this year, ten stood out as doing the most to protect people, the planet, and animals, representing what progress looks like in the industry 💚 Unsurprisingly, these are all small brands taking novel sustainability approaches. Year over year, small brands consistently lead the way, making one thing clear: the biggest, most successful brands aren’t doing enough. Thankfully, these brands are 💫 So, what are the ten top-rated brands of 2024? 🥁🥁🥁 Swipe to find out! ➡️ Drop a congrats in the comments, then explore on the year in sustainability here → https://lnkd.in/eMa2_fQh Etiko Fair Trade LA RELAXED Mayamiko The Label No Nasties Théla Yes Friends

As we roll toward the holidays, taking time with loved ones to reflect on the year, we wanted to leave you with some hope for a better world—we just have to do the work 💚 👥 For people, we need greater protections for workers in fashion and beauty supply chains to prevent issues like child labour and a worker’s right to unionise. There is so much to be done as even basic needs like living wages are going unmet: in fashion, 86% of the world’s most profitable fashion brands either don’t disclose anything about living wages or are confirmed to not pay living wages at any stage of the supply chain while, in beauty, only 9% of brands ensure living wages are paid to more than half of the workers in their final production stage. 🌱 For the planet, the entire process of making clothing and beauty products involves resources, most of which result in waste and polluting environments that in turn harm local communities and animals. To offer an idea of what this looks like, Ellen MacArthur Foundation estimates that—every second—the equivalent of a rubbish truck of clothes is burnt or buried in a landfill. In beauty, only 38% of brands are using packaging that can be recycled. This is quite disheartening. 🐄 For animals, this means ensuring protections are in place for the most vulnerable creatures and their ecosystems. Fashion and beauty alike profit from animal harm, with only 15% of fashion brands achieving a rating of “Good” and “Great” for animals, while, in beauty, 78% of brands have no certification to show they’re not testing on animals. Our wish this season is for sustainable, lasting, meaningful change—but we know this requires work, to shift our habits from the consumptive to the more circular and the more responsible. We’re optimistic this is possible. Together, we’ll work for a better tomorrow 🌅

We’re excited to share that Megan Doyle will be offering monthly insights into the world of sustainable fashion, via a brand new column launching this week 💚 Megan’s first post offers insights into how brick and mortar stores are a key component in helping share more sustainable practices with local communities. This is an exciting opportunity for brands hoping to make a difference 🌟 Read Megan’s story below and, to receive her columns in your inbox, make sure to subscribe to our new monthly sustainable business newsletter here → https://lnkd.in/eS8BSMw3

How do you give gifts? What’s your approach to packaging and wrapping? How does this relate to waste? 🎁🤔 Swipe for an explainer on this question at the intersection of online and in-person shopping and cultural ideas of “how to give gifts” ➡️ As with all traditions, the theme of our advice is to forge an approach that matches your values. How can what you give reflect your values? That’s a key question to ask 💭 What are your thoughts on gift wrapping and packaging? How do you approach these subjects? Share in the comments and explore more on the subject here 📦→ https://lnkd.in/dwf8r94

Is your sunscreen harming the environment? 😟 In our analysis of hundreds of beauty brands, we found an alarming fact: many sunscreens contain ingredients that are known to harm marine life and aquatic environments, contributing to issues like coral bleaching and reproduction disruptions 💔 Do your skincare and sunscreen products include known toxins? 🧴 Swipe to learn more about this issue, before reading the full story with insights from experts like Craig Downs of Haereticus Environmental Laboratory → https://lnkd.in/ekcFa_7A Need help understanding issues like ecotoxicity and how to work more sustainably? Find out how Good On You helps brands and businesses here → https://lnkd.in/ekXWM3EH

DO. NOT. BUY. HOLIDAY. CLOTHES. FROM. SHEIN. 😤 This holiday season, brands like SHEIN and Temu have been working overtime to trap you during online searches for gifts, attempting to reroute you to their sites to buy cheap goods that carry cheap values 🙅🏽♀️🙅🏾♀️🙅🏻♀️🙅🏿♀️🙅🏼♀️ ⛔ Don’t fall for these traps. While many are looking for deals and ways to reduce spending, ultra fast fashion brands aren’t the answer as they are hugely problematic to people, the planet, and animals—which is why they receive our lowest rating, “We Avoid”. Swipe to learn about this problem and visit the link in the bio for a deep dive into the issues with ultra fast fashion. Share to help others avoid these holiday traps 👀

🚨 Not enough beauty brands are sharing details about how they work. In our rating over three hundred beauty brands—from international corporations to indie startups—it’s become quite apparent that this industry, like the fashion industry, isn’t doing enough to keep people informed of what they’re buying into. 🔎 Our co-founder Sandra Capponi explored this subject in depth with a new story on the transparency crisis and the need for businesses across industries to take action now. “Opaque supply chain practices and slow action on key sustainability issues are concerning on many fronts,” Sandra explains. “They signal a lack of foresight and accountability from brands to tackle what are widely accepted as urgent challenges—for the business environments in which we operate, and indeed, for humanity.” Read the full story here 📖→ https://lnkd.in/eSvNKRz3

Looking to get the latest in the world of sustainable retail? 👀 Our new newsletter is here to help 🤍 Good On You’s Industry Insider is a monthly digest on sustainability and retail spaces, to help you stay informed on the latest news and trends 🗞️ Each dispatch includes Good On You’s original reporting, a look at learnings and brands who are creating change, and a key information you need to make sure your business is keeping on track 📧 Sign up now to catch our latest dispatch, which drops 15 December → https://lnkd.in/eMhs_-3p