LakePoint Sports’ Post

Name: LakePoint Sports on LinkedIn: #nationalyouthsportssummit
Uploaded: 2024-11-11T23:00:06.828Z
Duration: 1 min 29 s
Channel: LakePoint Sports

LakePoint Sports

3,274 followers

1mo

"I think youth sports gives you an opportunity to tie a lot of the things that go on in the traditional business back to something that actually is growing ... and you don't have to pay $73 billion in rights fees." Lenny Daniels, former president of TNT Sports U.S., on the future of media in youth sports. ▶️ Full Panel: https://bit.ly/4hAbtm2 ▶️ Full Summit: https://bit.ly/3Us1DIU #NationalYouthSportsSummit

Transcript

Have you seen the P&L, some of these traditional media sports? Yeah, the reason why this is happening, right. And and I think youth sports is in. It's for exactly what she said. It's an open book. Like you, there are ways to figure out how to monetize. Youth sports, other than facilities and tournaments and so on, there's, there's media and within media, there's a million jobs and there's other things in and around there that I think these companies are starting to look like. I've looked at, I've had many conversations with NBC, with Disney, with so on. And you know, even when I was at Turner, I, I remember talking to Jimmy Pitaro about it. And we're like, we need to figure out the youth sports. That is what's growing. That's what's next. But it's incredibly difficult for a large billion dollar traditional media company to figure out how to do that. Right. And I think NBC next is a great example of something that they're pursuing, keeping it a little bit outside of the traditional business, but yet having the backing of a Comcast is is unbelievable. Disney should be doing the same thing with Wide World of Sports. There's a lot of these. They have a big advantage, but getting out of their own way is really, really hard. And I think you know that's. You know, you could look at it across the board. We we had goodwill games, we had a whole bunch of things that, you know, if they're not making the dollar, you gotta look at it a different way. Well, I think you sports gives you the opportunity to tie a lot of the different things that go on in your traditional business back to something that actually is growing and you don't have to pay $73 billion in rights fees.

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