Kumar Utsav’s Post

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ex-Product Lead @Facebook, Razorpay, WhitehatJr

You are a PM and you love building new products/features. But most of your past launches looked promising on paper, had early beta users lined up but the product never really took off beyond early beta users. You iterate and you spend months agonising over why your product failed. Still you don’t see a clear answer. 😥 If you want to debug your scenario, sharing top 4 dysfunctions of early stage product teams(as experienced first hand across startups/Meta), which often lead to product failure: 1. Ship early/Fail fast: Your team focussed on the mantra ship-early and iterate, fail fast and other intelligent sounding jargons, rather than doing rigorous product thinking required in finding key underserved customer needs, which your team is uniquely positioned to build. 2. Let’s build for who we can reach: Your team focused on building for every customer you can reach easily, not for customers who really need something differentiated from you. 3. Lack of user segmentation:Your team had no in-depth understanding of who precisely you should build for and which needs you can address for them. 4. Falling in love with the solution, not the problem: If your team doesn’t obsess over solving real user pain points, the product will flop—no matter how cool the tech is. So next time, spend more time thinking about who you should really build for and why. And then think some more, as PMF is always attained for specific segments of customers having unmet needs not for everyone. #productmanagement #producteams

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Great advice

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