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5 LUXURY EVENT TRENDS 🌟 Luxury consumers increasingly seek out unique experiences, compelling the events industry to innovate and stand out to maintain a competitive edge. In my latest article, I explore five key trends redefining luxury events, illustrated with case studies from prestigious brands like CHANEL, BALENCIAGA, Chloé , Yves Saint Laurent Beauty, and the Michelin-starred immersive dining experience at Ultraviolet by Paul Pairet Restaurants. Let's dive into the trends that are shaping the future of luxury experiences. #luxury #event #eventindustry #luxe #Immersive #gamification #Digitalization #MBADMB #SustainableLuxury #LuxuryEvents #EventTrends #InnovativeEvents #DigitalLuxury #Personalization #customization #évènementiel MBA Spécialisé Digital Marketing & Business Vincent Montet Véronique Moreau #LuxuryExperience

In the last 4 years, the definition of luxury branding and servíciese has evolved to emphasize personalization, experience, and emotional connections, SAS reflecting changes in the costumer attitudes. @wellness  #hospitality  #luxuryservices  #wellness

You know that feeling when a certain scent instantly transports you back in time? Like how the smell of fresh cookies might take you straight back to your mom's kitchen? 🧠✨ That's exactly why I'm fascinated by the role of scent in event design. Our olfactory memory is so powerful that it can create deeper, more lasting impressions than any photo or video. I'm beyond excited to explore this frontier of sensory innovation with Mone'e Moments. We just published an article diving deep into 5 groundbreaking personalization trends reshaping luxury events in 2025, including how to harness the power of scent marketing. Check it out below! Event industry friends: What's been your experience with sensory marketing at events? Has a particular scent ever stopped you in your tracks and transported you back to a memorable moment? Share your stories below! 💭 #EventInnovation #ExperientialMarketing #EventProfs #MoneeMoments

As consumers' tastes and purchasing powers evolve across continents, the luxury sector is going into yet more transformation. Exciting to see this offering gathering the diverse areas and expertise of luxury under one global roof.

VIC strategies in Luxury: personal shopping and concierge services. Failure of experience with LVMH owned 24S I had an idea of integrating personal shopping and concierge services into luxury from within for some time. The concept is already gradually being developed by some players but remains raw. Still, it holds immense potential – especially for luxury groups combining a few brands (#LVMH, Kering, Richemont, Prada Group, Ermenegildo Zegna Group, CAPRI Holdings, Mayhoola for Investments, etc.). That is why I was excited to follow 24S's journey – it could become a test point for LVMH in general. However, the experience was not what I expected to get. It failed at the most obvious stage. *** Yes, luxury groups often build their strategy around each brand separately to avoid dilution. However, if developed in a careful and balanced manner, concierge/personal shopping services can enhance some brands from the group's portfolio that the customer was not aware of, or those that cater to changing circumstances and needs. That would greatly contribute to the supply component of the customer journey mentioned before, and retain the #VIC's attention within the influence orbit of the luxury group. And bring sales. 360 degree service as it is. So while a single brand can focus on broadening its offerings within the brand to provide solutions for different customers and different requests, a luxury group has carte blanche by offering different brands and entirely different product groups within the brands it owns. *** About core service points in VIC experience, how VIC customers and #luxury groups can benefit from personal shopping and concierge services and what Tiffany & Co. limited-edition creation has to do with the failure of #24S to pave the way to provide VIC service - read in my new publication. https://lnkd.in/dAn92abK #Kering #Richemont #TiffanyAndCo #Zegna #customerservice #clientrelations #luxuryfashion #luxury

Luxury consumers increasingly valuing experiences over tangible goods. This reflects a broader desire for meaningful and memorable engagements rather than mere ownership of high-priced items. Luxury experiences, ranging from exclusive travel adventures to personalised gourmet dining, offer a sense of uniqueness and personal growth that material goods cannot match. These experiences provide not only a deeper emotional satisfaction but also cater to the growing demand for bespoke, once-in-a-lifetime opportunities that define modern luxury. This evolution signals a change in how luxury brands approach their offerings. The focus is now on creating immersive, story-rich experiences that resonate on a personal level with consumers. It's a strategy that not only meets the craving for new and diverse experiences but also aligns with the desire for sustainable and ethically conscious choices. As luxury continues to evolve, the emphasis on experiences over objects underscores a more nuanced understanding of what true luxury means to today's consumer: not what they can have, but what they can live. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gT5V36qR #LuxuryExperience #BeyondMaterialGoods #LuxuryTrends #ConsumerShift #BespokeExperiences #SustainableLuxury #PersonalGrowth #LuxuryLifestyle #ExperienceEconomy #ModernLuxury

Luxury consumers increasingly valuing experiences over tangible goods. This reflects a broader desire for meaningful and memorable engagements rather than mere ownership of high-priced items. Luxury experiences, ranging from exclusive travel adventures to personalised gourmet dining, offer a sense of uniqueness and personal growth that material goods cannot match. These experiences provide not only a deeper emotional satisfaction but also cater to the growing demand for bespoke, once-in-a-lifetime opportunities that define modern luxury. This evolution signals a change in how luxury brands approach their offerings. The focus is now on creating immersive, story-rich experiences that resonate on a personal level with consumers. It's a strategy that not only meets the craving for new and diverse experiences but also aligns with the desire for sustainable and ethically conscious choices. As luxury continues to evolve, the emphasis on experiences over objects underscores a more nuanced understanding of what true luxury means to today's consumer: not what they can have, but what they can live. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gVnzg6pU #LuxuryExperience #BeyondMaterialGoods #LuxuryTrends #ConsumerShift #BespokeExperiences #SustainableLuxury #PersonalGrowth #LuxuryLifestyle #ExperienceEconomy #ModernLuxury

The rules of luxury hospitality have changed.   From hyper-specific, localised experiences and authentic moments of human interaction to genuine action towards responsible practices, modern audiences are looking for stays that are altogether quieter, more conscious and more meaningful.   For our perspective on how luxury hospitality is changing, and how brands can stay ahead of the curve, click the link below.

In the ever-evolving world of luxury, a new cohort is emerging; the ‘Memory Makers’. These discerning consumers are shifting from guilt-based, emotive shopping to creating meaningful experiences and memories. Post-pandemic, they are redefining their values, focusing on personal fulfilment and joy. Luxury is no longer just about indulgence; it's about unique, transformative experiences that connect people with others. From bespoke travel adventures to timeless, handcrafted pieces, the ‘Memory Makers’ prioritise quality, craftsmanship, and emotional connection. Cherry Collins recently presented our 'The New Codes of Luxury: The Second Chapter' research alongside Shahkeh Petros from our partners Evolve OOH. At the breakfast event, we invited guests to delve deeper into these trends and discuss how advertisers can connect with this fast-growing audience. Hear from Abi Ward and Cherry Collins and learn more about new luxury audiences and their impact on the luxury market here: https://lnkd.in/dt-fh7Ru #MemoryMakers #TheNewCodesOfLuxury #LuxuryResearch

Did you know your strongest memories are often tied to scent? 🌸 Imagine creating a custom fragrance for your luxury event that becomes a time capsule of emotion, transporting guests back to those special moments years later... This is just ONE of the innovative ways luxury events are being transformed in 2025. Event pros & enthusiasts: What's the most unique personalization touch you've ever experienced at an event? Whether it was mind-blowing tech, an intimate detail, or something totally unexpected - I want to hear your stories!👇🏾 P.S. Discover all 5 game-changing personalization trends in our latest article: https://bit.ly/3O3hZnE #LuxuryEvents #EventInnovation #MoneeMoments #Personalization #CorporateEvents