Carla Nouchi’s Post

Luxury consumers increasingly valuing experiences over tangible goods. This reflects a broader desire for meaningful and memorable engagements rather than mere ownership of high-priced items. Luxury experiences, ranging from exclusive travel adventures to personalised gourmet dining, offer a sense of uniqueness and personal growth that material goods cannot match. These experiences provide not only a deeper emotional satisfaction but also cater to the growing demand for bespoke, once-in-a-lifetime opportunities that define modern luxury. This evolution signals a change in how luxury brands approach their offerings. The focus is now on creating immersive, story-rich experiences that resonate on a personal level with consumers. It's a strategy that not only meets the craving for new and diverse experiences but also aligns with the desire for sustainable and ethically conscious choices. As luxury continues to evolve, the emphasis on experiences over objects underscores a more nuanced understanding of what true luxury means to today's consumer: not what they can have, but what they can live. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gT5V36qR #LuxuryExperience #BeyondMaterialGoods #LuxuryTrends #ConsumerShift #BespokeExperiences #SustainableLuxury #PersonalGrowth #LuxuryLifestyle #ExperienceEconomy #ModernLuxury

Luxury consumers increasingly valuing experiences over tangible goods. This reflects a broader desire for meaningful and memorable engagements rather than mere ownership of high-priced items. Luxury experiences, ranging from exclusive travel adventures to personalised gourmet dining, offer a sense of uniqueness and personal growth that material goods cannot match. These experiences provide not only a deeper emotional satisfaction but also cater to the growing demand for bespoke, once-in-a-lifetime opportunities that define modern luxury. This evolution signals a change in how luxury brands approach their offerings. The focus is now on creating immersive, story-rich experiences that resonate on a personal level with consumers. It's a strategy that not only meets the craving for new and diverse experiences but also aligns with the desire for sustainable and ethically conscious choices. As luxury continues to evolve, the emphasis on experiences over objects underscores a more nuanced understanding of what true luxury means to today's consumer: not what they can have, but what they can live. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gVnzg6pU #LuxuryExperience #BeyondMaterialGoods #LuxuryTrends #ConsumerShift #BespokeExperiences #SustainableLuxury #PersonalGrowth #LuxuryLifestyle #ExperienceEconomy #ModernLuxury

✨ New values of luxury: what customer experiences bring The #luxury industry is evolving, but its core values remain: excellence, exception, and emotion. What's changing is how these values are delivered through innovative #customerexperiences. • The shift from product-centric to experience-centric luxury is evident, with experiential luxury now generating the majority of revenue in the industry • Accessible luxury has expanded the market, but "true" luxury brands must maintain exclusivity The future of luxury lies in creating unforgettable experiences that go beyond the product itself. 💡 As philosopher Gilles Lipovetsky said, luxury is "the perfect mirror of our civilization." ➡️ Is your brand adapting to these new expectations? Read our article to find out more and contact us ! https://hubs.li/Q02GbNB70 #LuxuryIndustry #CustomerExperience #DigitalInnovation #BrandStrategy #Hapticmedia #Luxe #DigitalMarketing #Customization #Personalization

Pop-ups are transforming into luxury destinations, offering customers more than just a brand experience... This year more than before, pop-ups go beyond simply offering customers a brand experience; they foster a closer relationship with luxury brands. Our newest pop-up report explores retail activations in key markets—Europe, North America, APAC, and the Middle East—where luxury brands have partnered with top hotels, resorts, and beach clubs to create unique, high-end experiences. The report highlights key themes and case studies, offering insights for luxury leaders to optimize their pop-up strategies. Read the full report here: https://bit.ly/4h7qBXM Special thanks to Dominique Muret from Fashion Network for featuring our insights. Read the article here: https://bit.ly/3YCe6w0 #luxurymarket #luxuryresearch #luxuryretail

The Art of Luxury in the Planning Sector: Crafting Extraordinary Experiences Luxury planning is more than just orchestrating high-end events—it's about curating transformative experiences that linger in memory long after they've ended. Key elements include: 1. Anticipation: Foreseeing and exceeding client expectations 2. Personalization: Tailoring every detail to reflect individual tastes and stories 3. Exclusivity: Accessing unique venues, rare products, and elite services 4. Flawless Execution: Ensuring seamless delivery with meticulous attention to detail 5. Innovation: Blending tradition with cutting-edge concepts for fresh, exciting experiences What luxury touches have left a lasting impression on you? #LuxuryPlanning #ExperientialLuxury #EventInnovation"

In today's world, luxury in hospitality goes beyond stunning designs, gourmet food, and spacious bathrooms. The real magic lies in the service culture and the heartfelt connection between the staff and guests. True luxury taps into guests' desires and creates a profound emotional connection. It's about making guests feel a sense of belonging and understanding their needs deeply. Many brands need to focus more on transactions. To stand out, iconic brands tell stories and evoke emotions that resonate with their audience. Authentic engagement is more critical in the digital age than ever, as guests seek experiences that align with their values and identity. To create this emotional resonance, brands must truly understand their audience by listening and leveraging data analytics and A.I. for insights. Authenticity is crucial, and brands must maintain transparency and consistency. A holistic experience includes personalized services, immersive experiences, and thoughtful care. Training should emphasize each brand's unique emotional markers, ensuring every interaction reflects the brand's emotional DNA. Is your brand delivering an emotional experience? Those who master this art will thrive in the luxury hospitality market. It's time to rethink, reimagine, and reconnect with what makes an experience luxurious. #LuxuryExperience #Hospitality #EmotionalConnection #LuxuryBrands #Authenticity #CustomerEngagement #ServiceCulture #BrandLoyalty

#LuxuryNuggets no 31: #Luxury brands are a special breed. They have long been the epitome of high-end, high touch #experiences that go way beyond the product itself. Luxury goods are also a key way to show success and #sophistication. Luxury Connect Business School Luxury Connect

The rules of luxury hospitality have changed.   From hyper-specific, localised experiences and authentic moments of human interaction to genuine action towards responsible practices, modern audiences are looking for stays that are altogether quieter, more conscious and more meaningful.   For our perspective on how luxury hospitality is changing, and how brands can stay ahead of the curve, click the link below.

I’ve read countless blogs about ‘luxury codes’, but this module changed everything... (and it’s not from another overnight guru) –INSIDE LVMH course program. Here are 3 principles of Luxury & Society. 1. Communication – encapsulated in a paradox of existing both in time & being timeless. The luxury landscape has morphed from just a status symbol to a communication of values. Brands have the opportunity to deliver value to their customers by expressing their own values. 2. Sustainability – brands have a responsibility to improve the societies they operate in. Our flora and fauna are part and parcel of everything we do. It is up to us to care for it through conservation programs and Eco-design solutions. 3. People – it goes without saying; that people make the difference. Diverse thinking is born from diverse individuals. Creating rooms for people with different backgrounds, experiences, and beliefs to contribute to the conversation is essential for innovation. Empower your people. Luxury is a cultural expression beyond immediate needs. This is part 2 of INSIDE LVMH. You’ll like the following posts. Share this with a brand owner. 🚀 #luxury #watches #luxurywatches #luxuryinsights #lvmh #insidelvmh

Interesting article. “Moving into the hospitality industry allows luxury brands to enhance this luxury experience for their customers and attract the future luxury clients. In doing this, they are transforming their marketing tactics from “story telling” to “story living”, as they have realised the potential in integrating hospitality into their core business model for a more holistic and multi-sensorial experience.” #luxuryhospitality #experientaltravel #hospitalityservice