Jun WANG-MORIN’s Post

Ever get stuck on which user research method to use? This 3D framework by Kelley Gordon & Christian Rohrer simplifies the decision-making process, bridging the gap between attitudinal vs behavioural, qualitative vs quantitative, and context of use. I'm sure this will come in handy for a lot! #UserResearch #UX #ProductDesign

How do you know when to use which user research method in your work? To help you know when to use which method, Christian Rohrer and I plotted common research methods along a 3D framework: 1. Attitudinal vs behavioral 2. Qualitative vs quantitative 3. Context of use (key in the image) Read the article on Nielsen Norman Group: https://lnkd.in/e8xTeM9v #ux #uxresearch #research

Great overview of different user research and testing methods!

Great insight in UX research methods from Nielsen Norman Group, once again it proves what we have been advocating for years here Testbirds. Interviews are not the holy grail in UX research. Curious about your opinions Andreas Scherr and My Linh Lai.

If you are interested in UX research, this framework and article will help you discover which method to use and when to use it to get better results 🙂🔎.

Human decision-making is complex, and the choices our users make are no different. Yet, stakeholders often want to know: what will make our customers buy? What drives loyalty? And what could push them to upgrade? Key Drivers Analysis (KDA) is a quant approach that provides actionable insights into these very questions. In our latest Depth article, we unpack KDA in detail, including a comparison with other methods, a step-by-step guide, and practical tips for visualizing and interpreting results. If you’re looking for a structured way to uncover what really influences user choices, give this one a read: https://lnkd.in/gb6myi6B #UX #UXResearch #UserResearch #UserExperience

Have you checked out our interview with Julian Della Mattia from From Finders to Builders yet? Topics include: • The future of UX research • Leading continuous discovery • Building an effective research presence, even as the first or lone researcher Just to name a few.... Check out the recording. Then tell us your favorite part. And don't say, "It Depends...." 😂 https://lnkd.in/eJqNnjcc #UX #UXResearch #UXInterview #UXTeamOfOne

𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐔𝐗 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬! Discover the various types and categorizations of UX research methods. From primary to secondary, qualitative to quantitative, each slide unveils a different facet of user experience research. Dive in and gain valuable insights to enrich your understanding of user behavior and drive decision-making. #ux #research #uxr #uxresearch #researchmethods #useruxperience #users #uxresearchers #primary #qualitativeresearch #quantitativeresearch #uxd #secondary #learning #usercentereddesign #skills

Why designing for user needs is the key to a product's success? One of the crucial steps is understanding what users truly need. Often people fall into the trap of designing features based on assumptions. And miss what customers want or what are their pain points? Validate your assumptions by having a conversation with the users. PS. Have you gained any insights from your users yet? #ux #research #users #design #validate #insights #userneed #painpoint