Designers are essential beyond just the product team, bridging the gap between theory and something tangible to create shared understanding. When you're short on designers, their focus shifts to keep the delivery team "fed" at the expense of discovery and clarification. This often leads to more shipped experiments that could have been validated earlier, costing more in the long run. With the right number of designers—or what some might see as “excess”—you can effectively bridge the gap between “theory” and “application.” This leads to a more focused, clarified product and fewer wasted cycles.
My annual PSA: Hire More Designers. Seriously. Design teams twist themselves into knots trying to figure out how to "cover" teams. And because of that, end up becoming a liability—not a strength. I'd easily sacrifice having more engineers and PMs if there could more designers (in many situations). https://lnkd.in/gyu_djpP