Jim Cermak’s Post

Are you getting ready to exhibit at your Very FIRST Trade Show? Then I've got some great TIPS for you! Welcome to Hump Day of Trade Show Tip Week! So this one is for the trade show and event Newbies. One of the most important things you can do is RESEARCH the show and the Attendees! Get to know everything you can about what the show offers, the show floor layout, the marketing opportunities and more. You want to be as prepared as possible and not be caught off guard when you get there. AND...completely understand who is coming to the show. What titles will be there, what is their decision making ability, what is their industry experiencing, and so much more. This will allow you to craft your marketing messages and engagement questions in a way that will draw in the RIGHT people to your booth! I go deep into this and share 5 More Tips in a super quick 5-minute video - check out the link below and SHARE it with colleagues! What are your top tips for first-time exhibitors? #tradeshows #newbies #exhibitors #firsttime #eventprofs

𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐒𝐞𝐜𝐫𝐞𝐭: 𝐓𝐡𝐞 𝐄𝐯𝐞𝐫𝐠𝐫𝐞𝐞𝐧 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐘𝐨𝐮’𝐫𝐞 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 ✨ As we approach year-end, the hustle for trade show exhibitors and event marketers reaches its peak. But here’s the thing: There’s 𝒐𝒏𝒆 trade show strategy that never goes out of style—one that keeps working, show after show. 💡 Most people overlook it, but it’s a 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫. 🚀 I’ve shared all the details in this quick video 🎥 --> Take a look, give it a try next year! #EventMarketing #TradeShowTips #TradeShows2025

What's wrong with this picture?? Okay spoiler alert... I already told you by looking at the picture. 😄 (I blocked out the company names to protect the guilty) I was wondering why at a recent busy trade show there were no attendees at these booths. Mystery was solved right away! When you are sitting, especially behind a table, people don't want to approach you. And when there is nobody at the booth, nobody is going to visit it! Shocking, I know! 🙄 These are such common things that dramatically affect the amount of leads and sales generated at shows, and companies don't even realize. There is a science to having consistently successful trade shows! The first rule is to not sabotage yourself! I put together a quick video with the top seven things that drive attendees away from your exhibit! Check it out in the comments and lovingly share it with companies you know. 😉 What are things you see that drive people away? #dontdothis #tradeshows #conferences #tips #tradeshowuniversity

At Trade Shows, Eight Minutes Is All That Matters! ⏱️ Did you know that at a trade show, you have just eight minutes to make a lasting impression? With so many booths and information overload, grabbing attention is a challenge. That’s why your presentation needs to be short, sweet, and unforgettable! ✨Keep it simple: Focus on the key takeaways your audience must remember. ✨ Make it personal: Connect with real-life examples, not just product specs. ✨ End strong: Wrap up with a clear CTA—invite them to your booth or schedule a demo! Trade show success isn’t about cramming in info—it’s about making a connection in less time. Ready to perfect your pitch? 🔗 Read more in the full blog here: https://lnkd.in/gJ8C7WmM #MagnetProductions #Tradeshowevents #Tradeshowmagician #tradeshowboothstaff #tradeshowtraining #Tradeshowevents

Attending a trade show? Don’t overlook the most critical elements noted in our latest blog! From planning your strategy to ensuring seamless booth setup and teardown, every detail matters.📐⁠ ⁠ At All Exhibit Solutions, we’ve got you covered with expert installation and dismantle services that take the stress out of your event. Focus on connecting with your audience while we handle the heavy lifting!💪🏻⁠ ⁠ #allexhibitsolutions

5 Benefits Of Having A Trade Show Magician At Your Next Exhibition 1. Attract Attention: Captivate crowds and make your booth stand out. 2. Engage Attendees: Hold attendees' attention, providing more time for sales interactions. 3. Create Memorable Experiences: Ensure attendees remember your brand long after the show. 4. Promote Products/Services: Integrate your brand into entertaining performances. 5. Differentiate: Showcase creativity and stand out from competitors. Bonus ROI: Appearing qualified ready to buy prospect at your booth

Does your company exhibit at 2 or more trade shows a year? Do you reserve a 20x10 booth or larger? Do you land clients that invest $500,000-$1,000,000 over the first five years with you? If it's a "yes" to all three of these questions, then there's a STRONG likelihood that my team can help you land 2-5x the number of clients at each trade show. Might sound impossible, but after we have a 30 minute chat, you'll see exactly how it works. Shoot me a message and let's talk about the shows you have coming up for 2025. #tradeshow #marketing #eventmarketing

“Looking for a creative way to guide attendees right to your booth? Check out these eye-catching adhesive footprints! Placing these removable decals on the trade show floor is a simple yet powerful strategy to drive foot traffic directly to your space. Imagine attendees being naturally drawn to follow the footsteps—curiosity and a sense of direction are powerful motivators. These footprints are perfect for making sure you stand out in a crowded exhibition hall, helping you boost engagement and maximize your event ROI. Plus, they’re completely removable, leaving no residue behind. Ready to lead the way to your booth? Let’s talk about how these can elevate your presence at the show!”

There's no better time to start planning than now! Trade show planning can be a hassle, and at times, a bit overwhelming. With our trade show planning timeline found in the below link, our newest blog post highlights all the key details for when, what, and how to prepare for your next trade show. 🤝👉 We're here to help: https://hubs.la/Q02r-mk50 #tradeshow #eventplanning #timemanagement #successstartswithaplan

I'm tired of seeing exhibitors conceding to static materials simply because they have a small footprint at an event. We all get what we tolerate so stop tolerating a boring booth! Placing limitations on your team before the show even kicks off is setting your team up for failure. With Fall being our busiest season, in what ways are you looking to maximize your outreach for your onsite presence? #digitalstorytelling #interactivetechnology #events