Deliverability has plummeted 📉 At the beginning of the year we had open rates greater than 30% for our entire list sends. We sent campaigns once a week at most. Then we started landing in spam. 30+% dropped into the teens because Google and other providers started deciding for themselves what was and wasn't spam. These customers had opted into getting messaging from us but overnight they stopped receiving it. This created a loss of thousands of dollars in sales. We worked with Edan's ExactBuyer team on the technical changes and Ripple AI on engagement to get back in the 30s. If you do email marketing I recommend checking out Edan's latest update 👇
ExactBuyer V3 Deliverability is out 🚀 What does it mean for your deliverability? 🔹 2-3X Increase in Open Rates: Many accounts have already seen their open rates double or even triple. 🔹 70% Reduction in Spam Occurrences: Our enhanced algorithm ensures your emails land in the inbox, not the spam folder. 🔹 Inbox Placement: Your messages will be seen as safe and reliable, not marked as dangerous or spam. 🔹 50% Increase in Send Throughput: Reach more people faster with our optimized sending capabilities. This update marks the biggest change in email deliverability on any platform. To celebrate, we’re offering free campaign launches until the end of the month. If you're struggling to fix deliverability, this will be the fastest way to fix it. Try it out now and see the results for yourself! #ExactBuyer #EmailMarketing #Deliverability #MarketingTech #GrowthHacking
