Email Industries

Shared IPs? 🚥 Deliverability risk. Private IPs? 🛡️ Stronger inbox placement. Here’s the deal: 💡 Shared IPs: Your reputation is tied to others—one bad sender can tank your deliverability. 💡 Private IPs: Full control, but only works if you maintain a strong sending reputation. But there’s more—ASN (Autonomous System Number) and your “IP neighborhood” also matter. Why? Email filters assess the quality of the IPs around you. A bad neighborhood? 🚨 Your emails might struggle to land in inboxes. 💡 Quick tip: Monitor your IP reputation and sender score regularly. PS: Are you team shared or dedicated? Drop your thoughts below! 👇 ♻️ Repost to share the knowledge ✚ Follow Email Industries for more deliverability insights

Happy New Year from Email Industries! 🎉 Here’s to fresh starts, bold moves, and inboxes full of opportunities. Let’s make 2025 the year of smarter strategies and unstoppable growth! 

In healthcare, email security is a top priority. 𝘠𝘰𝘶’𝘳𝘦 𝘩𝘢𝘯𝘥𝘭𝘪𝘯𝘨 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦 𝘥𝘢𝘵𝘢 - 𝘥𝘰𝘯’𝘵 𝘵𝘢𝘬𝘦 𝘤𝘩𝘢𝘯𝘤𝘦𝘴. Here’s why SPF, DKIM, and DMARC matter: 🔐 SPF (Sender Policy Framework) ⇢ Verifies that emails come from trusted sources. Without it, your emails risk being spoofed. ⇢ Example: A healthcare provider’s phishing attempt hurt their brand. SPF could’ve blocked it. 🛡️ DKIM (DomainKeys Identified Mail) ⇢ Adds a digital signature to each email. ⇢ Verifies the sender's identity and integrity. ⇢ A hospital's email was flagged as spam. DKIM would’ve kept it safe and visible. 🚫 DMARC (Domain-based Message Authentication, Reporting & Conformance) ⇢ Aligns SPF and DKIM to block fraudulent emails. ⇢ Prevents hackers from using your domain to scam patients. ⇢ One clinic saw a 30% drop in phishing attacks after DMARC setup. 𝐐𝐮𝐢𝐜𝐤 𝐚𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: ↳ Set up SPF to protect your domain. ↳ DKIM ensures your emails aren’t altered. ↳ DMARC gives you full control over your email reputation. * 𝐑𝐞𝐚𝐥 𝐬𝐭𝐨𝐫𝐲: A hospital’s email was blacklisted after a phishing attack. SPF, DKIM, and DMARC would have kept them safe. 1. Invest in security. 2. Protect your patients. ♻️ Share this with healthcare teams. ✚ Follow Email Industries for more email security tips.

Stay merry, stay jolly, keep those emails delivered, Straight to the inbox, we’ve got it figured! 📨💫 Wishing you joy, no bounces, no fails, A season so bright, with no email trails! Cheers to 2025, with inboxes that shine, Let’s make it a year that’s perfectly on time! ✨🎄 Happy Holidays from Email Industries! 🎉

Too many images? 🚫 Spam folder. Too little? 😴 Low engagement. What's the sweet spot? Experts recommend: 80% HTML, 20% images. More text = better deliverability. More images = higher risk of spam filters. Why? Spam filters flag image-heavy emails as suspicious. Emails with too few images? They're boring. The balance? Use images strategically—don’t overwhelm. Mix in compelling text—engagement = clicks. 💡 Quick tip: Keep the image-to-text ratio balanced. PS: How do you balance your emails? Too many images or just right? Let us know! 👇 ♻️ Repost to help a friend ✚ Follow Email Industries for more email hacks

Here’s a truth bomb: Designing for web ≠ designing for email. ⚡ Email clients and web browsers? They play by different rules. Web standards might look great on a desktop. But email clients? They have their own quirks. What happens when you don’t adapt? Your email might break in inboxes. It might get flagged as spam. Load times might skyrocket. Best practices for email-specific design: 1️⃣ Use inline CSS—Web fonts often don’t work in email. 2️⃣ Avoid heavy images—Your email should be light, fast, and mobile-friendly. 3️⃣ Test across clients—Outlook, Gmail, Apple Mail—each renders differently. 4️⃣ Keep code clean—Clunky code = spam filter red flag. Why does this matter? - Emails designed for email clients will land in inboxes, not the spam folder. - Higher engagement + trust = more conversions. - Email design is a science, not an afterthought. PS: How many times have you sent an email, only to see it look broken in some inboxes? Share your worst design fail below! 👇 ♻️Repost this if you know a marketer who's still designing for the web! ✚ Follow us for more inbox-topping email tips

From all of us to all of you, Happy Holidays! 🎅 Amber Garrick, Alex Cunningham, Priya Bransfield, Neil Robinson, Ozgur Tekin, Ljubcho Gjorgjioski, Lawrence Heslin, Gerald Marshall, Sriram G, Nick Hristov, Joshua Michaels, Buba Atanasovska Veljanoski, Hisham Siam, Adam Holden-Bache, LoriBeth Blair, Matthew 📧 V., Scott Hardigree, James Flannery, Leila Dpalisok and Riley the dog!

Planning for 2025: Key Email Compliance Trends The email compliance landscape is shifting. Privacy laws are getting tighter. Opt-in permissions are now critical. Here’s what’s coming: 🔒 Stricter privacy regulations - GDPR, CCPA, and beyond. - More focus on user data protection. - Complying keeps you out of trouble. ✅ Opt-in is non-negotiable - No more pre-checked boxes. - Explicit consent is a must. - Double opt-in builds trust. 📈 Trust = Better deliverability - No trust, no opens. - Spam filters target non-compliant emails. - Follow the rules, stay in the inbox. 💬 Real talk from clients: One client lost 20% of email opens. Why? Their opt-in wasn’t clear. Another saw a 15% boost after GDPR updates. Quick tips for 2025: Review consent practices now. Focus on privacy, not just profit. Be transparent. Trust wins. ♻️ Share this with a colleague. ✚ Follow us for more compliance tips.

We’re thrilled to see our CEO Scott Hardigree, featured in the "Stripo Starter Pack for Email Marketing Specialists", sharing his insights on the crucial intersection of compliance and user engagement. Compliance isn’t just a checkbox. By embracing transparent and robust consent practices, you protect your business while building trust, fostering loyalty, and driving long-term growth. At Email Industries, we believe compliance is just the start of a much bigger conversation about how we approach marketing with integrity and value. 💌 Want to dive deeper? Grab your copy via the link in the comments. 👇 What steps are you taking to go beyond the baseline in your email marketing strategy? Let’s discuss. 👇

Is Your Email List Ready for Open Enrollment? For health brands, open enrollment isn’t just busy—it’s brutal on deliverability. If your email list isn’t prepped, your campaigns could miss the mark (and the inbox). Let’s talk about warming up your list, re-engaging contacts, and keeping your emails out of spam. Swipe through for the strategies you need to dominate this peak season. 👇