Speaker & Facilitator | Academic Leadership Coach | Mindfulness & Resilience. I partner with professors and academic leaders to transform working in #highereducation.
Ready to transition overwhelming, lengthy to-do lists into a purpose-driven, values-informed planning scheme? Get my Mindful Action Pyramid, aka The MAP, and start today!
DON’T TALK ABOUT THE PRODUCT… TALK ABOUT YOUR CUSTOMERS Simply changing the headline & copy at the top of this page increased our conversion rate, average order value, & profit per session massively, and it’s not a fluke. We’ve tested similar messaging on all our major collections, and the results paint a clear picture: talking about who our products are for, and their positive attributes, increases conversion rate AND average order value time and time again. For us, the formula has been simple: "ADJECTIVE & ADJECTIVE: Just like the men who wear 'em" "Dependable & Responsible" "Smooth & Unique" "Classic & Storied" "Reliable & Trustworthy" If you haven’t tested messaging lately, specifically messages about your target customer, you’re leaving crazy amounts of money on the table. Here’s the page btw, maybe buy a watch if you find this content helpful? I heard code LAGOS gets you a special deal: https://lnkd.in/eZxwRMb3
TAKE A GUESS: What changes do you think we made to this landing page to get these results? Answer revealed tomorrow 👀
Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 5 proven strategies to teach you how to increase blog traffic by 1064%. Then we’ll share 20 more proven strategies (with 7 case studies) to capitalize on this: https://lnkd.in/eaTB69AH
(re-post) Step 2 on how to NOT not be so serious.
Changing the Course of Things: The UnderHost Story https://buff.ly/4eTBCth
The concept that changed how we see the world 🌍 Imagine you're on a treasure hunt with your friends. You're given a map with directions to the hidden treasure, but it doesn't just say "go 10 steps forward" or "turn right." Instead, it tells you exactly how far and in which direction to go from your starting point. Now, each instruction on your map can be thought of as a vector. A vector is like a magical arrow 🏹 that has two important things: 1. A direction — which way to go. 2. A magnitude — how far to go in that direction. Let’s break it down: 1. Starting Point 🧭: You and your friends are starting at a specific spot, the origin. 2. Direction and Distance (Magnitude) ➡️: The map says, "Go 10 steps north" — this is a vector! The vector tells you to move 10 steps, and the direction to go is north. 3. Next Move 🔄: After going north, the map says, "Go 5 steps east" — another vector! It tells you the direction (east) and the magnitude (5 steps).
We walk around with quite a lot of assumptions. We have these nice, sanitised ideas of how things should look, how they should be and when they don’t show up how we imagined, we feel like we have failed, or something has gone wrong when the only thing that was wrong was our assumption. Don’t forget you can download the free digital journal to follow along or complete in your own time. https://lnkd.in/eRiVSiBS
