inspiration.co’s Post

Here are 3 ways to give the Meta (Facebook) algorithm what it’s looking for, and in return, boost your organic reach: Engage in conversations: Replies account for nearly half of the views on Threads, so reply to everything. Post more often: You'll see more impressions if you post regularly—aim for 2 to 5 posts per week. Leverage weekends: Posting on weekends can increase overall engagement rates.

🚨✨MAJOR SOCIAL MEDIA UPDATE✨🚨 If you haven't already heard — Meta just introduced a game-changer: You can now publicly comment on Instagram stories! 🙌 Here’s the twist: Everyone who views the story can also see the replies. 👀 This opens up big possibilities for increasing engagement, but it raises questions too. How will Instagram handle filtering bots, hate speech, and spam in this new format? It seems like stories are evolving to function more like feed posts. What are your thoughts? #SocialMediaUpdate #DigitalMarketing #InstagramChanges #instagramstories #socialmedia #manager

Great post here from Alison here (follow her, you won't be sorry!), summing up some findings from the Meta report. Her point "If people like what they see, they'll go and find out more anyway" is such a good one. This applies to more than just social posts too. Even when links are included in things, people often Google the company anyway. This is why your business presence on Google is so important. Do you have a Google Business Profile? If not I urge you to go and create one. Right now! Pop the kettle on and do it. It doesnt take long and it's important. If you already have one, grab that brew and go check it's up to date and appealing. Could you get (more) reviews to add too? Next, have a look at the top 5 or 6 websites that appear when you search for your business name. Are THEY accurate and up to date? Can you make/request changes? Does your website, or a social page owned by you, appear in the top spot? A good Google presence for your brand name is important, and usually quite easy to control and keep up to date. It means you can have more link-free social posts (meaning more people are likely to see them) confident that people can find your business if they want to 😊

One of the hardest parts of being a digital marketer is overcoming technical challenges in platform that are beyond control, communicating the imperfections of these platforms to clients, and how they impact campaign performance. As someone who spends their day to day in Ads Managers, inclusive of Meta's Facebook, I have noticed an immense amount of glitches in the Ads Manager. To my fellow media buyers and digital marketers, what have you been doing to manage the imperfections of the platform? Curious what Meta will do to address these challenges. What are your thoughts?

Meta—the overarching name of the company that owns platforms such as Facebook, Instagram, and WhatsApp—can be a complicated place.😵💫 That's especially true if you're using Facebook to advertise for your business. Between personal profiles, business pages, and ad management, it can all start to feel overwhelming.😰 😮💨Take a breath. Our latest guide is here to make sense of the Meta mayhem. •Discover the ins and outs of Meta Business Suite. •Understand how to advertise and analyze results using Facebook. •Break down the differences between ad types and options. Check out our guide to Meta at the link in the comments. Then, read, bookmark, and come back whenever you need a quick refresher.

Wait…what? Meta is letting advertisers turn off public comments on their ads 🤯😬 This means you soon might be seeing ads without the possibility to comment on them, but also that you can’t read any reviews or thoughts of other customers. Like going back in time... From a marketing perspective this might seem like a relief for companies who are scared of negative feedback, trolls or off-topic discussions. But does this move really match with the core essence of social media? By giving brands the option to silence comments, Meta is creating a sanitized environment within their platforms where only one-sided communication exists. I thought the time of tv commercials and print ads were gone! 😅 And let's not forget: not all advertising comes from well-known brands or quality companies. A significant amount of advertising can be shady or at least questionable. Public comments often serve as a first warning to others about potential scams, poor quality, or misleading information. If that conversation can be silenced, we are paving the way for (more) misleading or fraudulent promotions. Social media is, by definition, 𝘴𝘰𝘤𝘪𝘢𝘭. Platforms like Facebook and Instagram have thrived by giving people a voice. Whether it’s to share opinions, ask questions, or challenge advertising claims, comments have been central to that conversation. As well as on ads. #advertising #socialmedia #reviews #userfeedback

DMs just got better! Earlier this month, Meta announced an overhaul to Instagram's messaging system, introducing features like pinned messages, voice messages, sticker replies, editing, and much more! While many of these changes align with updates in other messaging platforms, designed for friendly discourse, they also improve the ways in which businesses can interact with customers in messages. Follow along with us to stay up to date on all the latest social media and marketing updates! ... #WSIPhoenix #WSIOptimizedWebSolutions #WSIworld

DMs just got better! Earlier this month, Meta announced an overhaul to Instagram's messaging system, introducing features like pinned messages, voice messages, sticker replies, editing, and much more! While many of these changes align with updates in other messaging platforms, designed for friendly discourse, they also improve the ways in which businesses can interact with customers in messages. Follow along with us to stay up to date on all the latest social media and marketing updates! ... #WSIPhoenix #WSIOptimizedWebSolutions #WSIworld

Are you a Facebook fan? 🤳🌟 It's hard to resist the gravitational pull of social media, especially when it comes to Mark Zuckerberg's empire of online communities. The latest stats from Meta reveal some fascinating insights into our online habits and preferences. Here are a few points that caught my attention: - With over 2.936 billion monthly active users, Facebook reigns supreme in the social media realm, capturing a staggering 77% of internet users! - Facebook's revenue growth over the years is mind-blowing, with annual earnings skyrocketing from $5.08 billion in 2012 to a whopping $117 billion last year. - Did you know that over 1 billion stories are shared daily across Meta platforms like Facebook, Instagram, and WhatsApp? That's a lot of digital storytelling! - Facebook's advertising reach is massive, with a potential audience of 2.11 billion people. It's no wonder businesses flock to Facebook for their marketing needs. These numbers paint a vivid picture of our interconnected digital world. 🌐✨ I'd love to hear your thoughts on how social media has shaped our lives and relationships. Share your experiences and observations below! https://lnkd.in/eksfb8nr

Meta Platforms, formerly Facebook, offers a tool called Meta Ads Library to promote transparency about the ads that run on its networks, which include Messenger, Instagram, and Facebook. Even if the advertisements are not directed towards them, users can still view the ones that are now running on various platforms thanks to this library. It aids in offering perceptions into the kinds of ads that are circulating and can be helpful in understanding advertising trends for researchers, marketers, and even the general public. Regarding "spy ads checking," the term seems to allude to the practice of keeping an eye on rivals' advertisements or the ads that are running across several platforms in order to obtain intelligence. This could entail looking at advertisements by hand, making use of resources like the Meta Ads Library, or utilizing specialist software made for studying advertising competition. Such actions can provide insightful information about the messaging, targeting, and strategy of rival companies. However, when conducting competitive analysis, it's imperative to adhere to ethical and legal constraints. #meta #adslibrary #spy #competitive