Marketing Guru | Owner of The Door Fixer | Marketing Director of Steel Containers | Serial Entrepreneur
Tip 13: Focus on the First 5 Seconds The first few seconds of your ad are crucial for capturing attention. Make them count with a strong hook.
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Paid Social and Lifecycle Marketing Strategist | Vice Chair @ Brooklyn Community Board 9
The "so what" test is one of the holy grails of ad guidelines. Focus on teaching people how they can benefit (or showing them). Make it impossible to ask "so what" and not get a good answer from your ad.
Do your ads pass the “So what?” test? 🤔 I got a lot of great questions about the “So what” test in my LIVE webinar this Tuesday. The first moment of an ad is crucial. That’s what I teach, what I tell people, what I hammer into my teams. If an ad fails, I go back to analyze the performance and the ad concept, and I ask myself, “What was the first moment? Did we lose them on the ‘So what?’ test? When did they say ‘so what?’”
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Meta & TikTok Ads for DTC brands | Performance Creative Strategist | Ecom Brand Owner | Creative Strategy for 7-9 figure brands
The difference between a good ad and a mediocre ad is your HOOK. also your written hook! The first 4 sec is key! Here are the 3 rules to write the perfect hook: For product-aware customers, start with your 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. If unaware but they have a desire, begin with that 𝗱𝗲𝘀𝗶𝗿𝗲. If they're unsure but have a problem, start with their 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, translate it into a specific need. Apply this. Be prepared for astonishing results.
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Over $5M in ad spend . Meta Media Buyer | Direct Response Copywriter | Sales Facilitator | Mindset coach.
Within 3 seconds Does your video ad tell me: - What your product is - How / why real people use it - What one problem it solves in a customer’s life Don’t take people attention for granted Turn that attention into an emotional response and your ad performance will skyrocket!
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🟪 Sponsy Product Update 🟪 The Cross-publication Ad Calendar is now available 🎉 Picture this: You’ve got a hot lead that wants ad space across several of your publications. Now, instead of jumping between separate calendars, you can see everything at a glance, allocate the best spots, and close the deal—all from one place! Full update in the comments 👇
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Research shows that data-driven content can increase engagement and trust. Combining client success stories with solid stats is a powerful strategy. It taps into both emotional and logical appeal
I help business owners 7X their sales in 90 days using my Facebook & Instagram ads and funnel strategies | 30+ Businesses impacted | Facebook & Instagram ads specialist | Funnel builder
4 Video ad angles that got leads for my clients.
