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VOD (Video on Demand) allows content creators to offer their videos to viewers at any time, breaking away from traditional broadcast schedules. As a content creator, VOD gives you the flexibility to upload and manage content on your platform, whether it's tutorials, entertainment, or webinars, enabling your audience to watch on their own terms. This increases audience engagement and reach, as your content becomes accessible 24/7. VOD also provides monetization options such as subscriptions, pay-per-view, or ad-supported models, making it a powerful tool for growing your brand. 🎥📱 #VOD #VideoOnDemand #ContentCreators #MonetizeContent #DigitalStreaming #OnlineVideo #CreatorEconomy #AudienceEngagement #ContentMonetization #OnDemandVideo https://lnkd.in/gpPgXxCU

International subscriptions for OTT streaming are becoming a mainstream revenue source for media companies. As a broadcaster, how can you make the most of this opportunity? We've researched for you and compiled what you need to know about: ✅Drafting a fail-proof localization strategy ✅Infrastructure and Technical Considerations ✅Customer Support and Communication ✅Data Analytics and Performance Measurement Check out our latest blog post for insights into successfully deploying your OTT services in multiple states and countries, considering local specificities: https://lnkd.in/gfNjzpeC

The TV industry has shifted dramatically towards personalised, on-demand content consumption. News broadcasters are adapting to this trend by offering tailored content. Ritu Dhawan of India TV explains how the global CTV market is rapidly growing, presenting both opportunities and challenges for news broadcasters to engage with evolving audiences. Follow the link in comments to know more. #advertising #marketing #guestpost

As Samsung TV Plus rolls out across Southeast Asia, it signifies a pivotal moment for digital advertising in the region. In a recent interview with Marketing Interactive, Alex Spurzem, Managing Director of Samsung Ads Southeast Asia and Oceania, shares insights on how the growth of Connected TV (#CTV) and ad-supported streaming (#FAST) is reshaping the digital advertising landscape. With 7 out of 10 TV viewers in Southeast Asia now choosing free, ad-supported streaming, brands have a unique opportunity to connect with engaged audiences. As FAST revenues are projected to reach US$95 million this year, Alex discusses how marketers can leverage both native ads and in-stream video in a brand-safe environment on Samsung’s Smart TVs. For more on how this growth impacts the future of digital advertising in the region, read Alex Spurzem’s full interview here 👉 https://lnkd.in/gppN5ugs #DigitalAdvertising #SamsungAds #FAST #MarketingInsights #SoutheastAsia #TVPlus #AdTech #BrandSafety #Streaming 

In the world of Content Delivery Networks (CDNs) and Over-the-Top (OTT) services, content management is a critical aspect that directly impacts viewer experience, ad revenue, and overall operational efficiency. As decision-makers in the technology and media industry, you're acutely aware of the challenges involved in delivering high-quality, engaging content to varied audiences. However, what often goes unspoken are the specific pain points that many global broadcasters face. Recent comprehensive studies have shown that broadcasters operating across 130 countries, particularly those with 50-200 employees and an annual revenue between $5M-$50M, face several recurring challenges. These challenges are primarily centered around efficient content delivery, handling various ad formats, and maximizing ad revenue. For instance, a major pain point is the complexity involved in ensuring smooth and consistent content delivery across different platforms and geographical regions. Coupled with the increasing demand for diverse ad formats like SCTE and VAST/VMAP, broadcasters find themselves at a crossroads, needing robust yet easy-to-use content management systems. In our discussions with industry professionals, the need for a solution that offers seamless integration with existing systems while optimizing content management has been overwhelmingly highlighted. This is where PlayBox Technology steps in. Trusted by broadcasters worldwide, our streaming and TV broadcast automation software provides a cost-effective solution for content distribution. With features like OTT CMS and FAST, PlayBox Technology aids in not only delivering content efficiently but also in effectively monetizing it. Furthermore, PlayBox Technology's advanced ad insertion capabilities ensure that broadcasters can handle various ad formats effortlessly, thereby boosting ad revenue without added hassle. Our software is designed to enhance viewer experience, an essential factor in retaining and attracting audiences in today’s competitive landscape. So, what does this mean for your organization? By adopting PlayBox Technology's solutions, you are positioning yourself to overcome the prevalent challenges in the industry. You will gain a competitive edge by optimizing your content management processes, improving operational efficiency, and maximizing revenue potential. We invite you to explore how PlayBox Technology can be the game-changer for your broadcasting needs. Don’t let content management be a hurdle in your path to success. Discover the next level of broadcasting efficiency today. Ready to optimize your content management and enhance viewer experience? Get in touch with us now and let's revolutionize your broadcasting workflows together! #ContentManagement #Streaming #OTT #Broadcasting #AdTech #PlayBoxTechnology

Benefits of OTT (Over-The-Top) platforms: (message me here for DEMO) INTRODUCING CADJIN: Convenience: OTT platforms offer on-demand access to a wide range of content, including movies, TV shows, documentaries, and more. Users can watch their favorite content anytime, anywhere, on multiple devices like smartphones, tablets, smart TVs, and computers. Variety of Content: OTT platforms host a diverse library of content catering to various interests and demographics. Users can explore and discover new content across different genres, languages, and formats, providing something for everyone. Personalization: OTT platforms use algorithms and user data to personalize content recommendations, helping users discover relevant content based on their viewing history, preferences, and behavior. This personalized approach enhances the user experience and increases engagement. No Ads (or Limited Ads): Many OTT platforms offer ad-free subscription plans or limited ad interruptions compared to traditional TV broadcasting. This ad-free experience allows users to enjoy uninterrupted viewing without commercial breaks. Flexibility: OTT platforms provide flexible subscription options, allowing users to choose from a variety of plans based on their preferences and budget. Users can subscribe on a monthly or annual basis and easily switch or cancel their subscription anytime without long-term commitments. Original Content: OTT platforms invest heavily in producing original content, including movies, series, and documentaries. This exclusive content attracts subscribers and helps differentiate OTT platforms from traditional media outlets. Accessibility: OTT platforms are accessible to a global audience, transcending geographical boundaries. Users can access content in multiple languages and subtitles, making it more inclusive and accessible to diverse audiences worldwide. These benefits collectively contribute to the growing popularity and success of OTT platforms, revolutionizing the way people consume and enjoy entertainment content. Message me for DEMO leave your email for more details.

Content consumption in South Africa reflects diverse audience preferences with a blend of digital and traditional media, reflecting its diverse audience. Streaming services with local content have gained significant traction, culturally resonating with viewers and staying competitive. Understanding these evolving preferences offers valuable insights into how South Africans daily engage with various media formats. Read more: https://lnkd.in/daXAYF3F #content #contentconsumption #streaming #digital

Ofcom has examined the role of connected TV platforms as digital content gateways, looking at whether content providers are able to make their content available and discoverable to UK audiences on such platforms.

If you’re broadcasting the same content to everyone, you’re missing out. Today’s viewers crave personalization and interactivity. Think polls, live Q&A sessions, personalized recommendations—the kind of content that keeps people hooked. Personalized content isn’t just a trend; it’s becoming the standard. By using viewer data and insights, broadcasters can deliver more relevant and engaging content that speaks directly to their audience. At Revidd, we empower broadcasters to seamlessly integrate these interactive features, transforming the viewer experience and driving engagement. How are you making your content more interactive and personalized? #Personalization #InteractiveContent #ViewerEngagement #Broadcasting #Revidd

📈 Milestone Alert! 🎉 We’re thrilled to share that the Shortfundly OTT Marketplace Blog has achieved a 1.7% CTR over the last 28 days, with a total of 105K impressions! 🚀 A big thank you to our readers and the amazing content team for making this possible. We’re committed to bringing you even more insightful and engaging content about the world of independent cinema and the OTT industry. Stay tuned for more updates and industry insights! If you are PR agency, want to publish an article about entertainment and OTT release news with Shortfundly blog, Do let me know. Happy to feature your stories. #ShortfundlyOTT #BlogMilestone #ContentMarketing #OTTMarketplace #IndependentCinema #DigitalGrowth