Invited 💌’s Post

Good Morning! I wrote this article for Multifamily Executive this month. In the article you will learn how resident satisfaction has shifted through the lens of online reviews. Specifically: 1. Has satisfaction trended up? 2. If so, why? 3. Does customer service still matter in 2024? 4. What is driving someone to leave a positive review? 5. What operational areas matter more to residents in 2024 than they have historically? Let me know what you think!

It may be April Fools’ Day, but this is no joke…Rentgrata's partnership with Zumper has a significant impact on the renter journey and how prospects interact with data. You may have seen the post last week, but Zumper is now displaying resident testimonials on its listings that are using Rentgrata. These testimonials will be continuously updated via Rentgrata’s anonymized, peer-to-peer conversations that are happening every day. But why does this matter, specifically for you? Well… To the ILS world…whether you’re displaying a review algorithm that mathematically doesn’t add up (multiple 1-star reviews yet the property is still showing as 5-star?) or not displaying reviews at all, you’re missing the boat on understanding what renters are looking for. To the PMC world…your renter desires and needs are changing, and the renters are looking for answers to questions that matter to them. Imagine a world that they can read current testimonials from real residents, while being able to select keywords like “fitness” or “remote work” to see what residents are saying about those items? Oh, and if the prospect wants more information, they can ask a resident directly…think that would improve conversion rates? To the renter world…the democratization and transparency of the renter experience is finally having its moment, embrace it. To the supplier world...a great partnership provides true value to our mutual stakeholders. No longer do we need to rely on reviews that are outdated or the classic 1/5 star polarizing reviews that are typically appearing. Social proof FTW. #multifamily #propertymanagement #studenthousing

In the high-stakes market, timing is everything. The early bird doesn’t just get the worm—it leads the flock. If you want your condo project to be sold-out well in advance of the C/O date, you need to launch a powerful go-to-market strategy way before the first brick is laid. Unlike multifamily leasing, where you can start the marketing engines about a year out, condo sales require a head start—think 24 -18 months before the doors even open. We don't believe in just showing up; we believe in setting the bar. Our approach is designed to ensure every development isn’t just another project in the market—it’s the project. Here’s how we do it: 1. Build a Brand That Matters: A standout project starts with a standout brand. We dig deep to uncover what makes your development unique and craft a story that resonates. From killer visuals to compelling messaging, every detail is designed to capture attention and build a lasting impression. 2. Develop a Demand Engine: We don’t just market—we create a frenzy. Strategic campaigns, an unbeatable social media game, and a smart sales launch make sure your property is the talk of the town long before it’s even built. 3. Analyze, Adapt, Amplify: The market doesn’t stand still, and neither do we. Our sales and marketing teams are always in sync, making real-time adjustments to stay ahead of the curve and drive demand all the way through to sellout. Starting early isn't just a good idea—it's essential. It gives sales teams the edge to build relationships, create buzz, and generate a sense of urgency that gets buyers lining up. This is more than just a property launch; it’s the creation of a brand, a lifestyle, a vision that buyers can’t resist.

I wanted to share negative feedback I received this week 👇 “Your product costs more to our consumer” This has been a few agents response about the application cost for prospective tenants in rentals they manage. I know it’s a concern for agents, however, We chose that price point for a few reasons, but here’s the biggest one: If a landlord has an eviction, after using a tenant screening software recommended by their agent, how does it make the agent look? Not good. Especially when the agent hopes to sell the landlords’ home down the road. Our price point reflects an extension past the typical credit check. It’s an all encompassing and comprehensive background check, painting a full picture of your future tenant. And as the agent, it’s so important to get this first step right. If there’s a small chance you can: 1. Prevent an eviction 2. Save your client thousands 3. Sell your clients home in the future Wouldn’t you pay slightly more for that opportunity? P.s. remember, the landlord is the consumer too, not just the tenant

A collaboration between Addland and Rightmove to power up every UK Agent. We’ve integrated the UK’s No. 1 property data into our platform! We’re thrilled to announce a game-changing update to our platform – the integration of comprehensive property data from Rightmove, the UK’s leading property website. This new feature is set to revolutionise the way Agents access and analyse property information. Try for free or use RMLAUNCH75 for 75% off the first month of Addland Pro. Addland Property Research Made Easy. #PropertyAgent #RealEstateData #PropertyComparables #RealEstateTech #DataAnalysis #PropertyValuation #MarketResearch #RealEstateAnalytics #DataDrivenDecisions #PropertyInvestment #RealEstateIndustry #ComparativeAnalysis #DataInsights #PropertyMarket #MarketTrends #RealEstateInvesting #HomeBuying #PropertySales #PropertyLettings https://lnkd.in/dMcge9V6

In the rapidly evolving real estate industry landscape, the role of real estate agents has transformed significantly. With the advent of digital technology, the way properties are bought and sold has changed, creating opportunities and challenges for agents and clients. Read the blog to learn more about the essential role real estate agents play in today's digital age, focusing on how they add value to the buying and selling process despite the surge in online platforms and tools. https://bit.ly/3WAOzlQ #MississaugaRealEstate #LocalMarketExperts #VirtualTours #DigitalMarketing #RealEstateTips #PropertyInvestment #HomeBuying #HomeSelling #PersonalizedService #RealEstateAgent

🔑 Top New Home Marketing Tips for 2025 As we look ahead to 2025, one key takeaway from industry experts is the power of storytelling in new home marketing. Marisa Kennerson, National Account Director from Realtor.com New Construction, emphasizes this important insight: "What’s your story? People remember the story you tell and how it makes them feel. It’s time to share authentic stories—both personally and professionally. Understanding who you are and what you stand for is the first step in crafting a powerful story that connects with others." In a competitive market, it’s not just about statistics and facts; it’s about building connections and trust with potential buyers. Read the full article from ECI Software Solutions for more marketing tips for 2025: https://lnkd.in/gJHKKYW2 #ConnectingBuildersWithBuyers #NewHomes #NewConstruction #RealEstate #NewHomeMarketing #2025Trends

🌟 Weekend Insight for Realtors from Shari Griffin at Security Title 🌟 Hello, wonderful real estate experts! It's Shari Griffin here, aiming to sprinkle some inspiration on your weekend endeavors with a groundbreaking strategy to enhance how you generate leads. 📈 #WeekendWisdom: Elevate Your Lead Strategy with Downloadable Content 📈 In today’s digital era, the appetite for insightful, quality content is insatiable. People are always on the lookout for resources that not only inform them but also assist in their home buying, selling, or investing journeys. Why not position yourself as that go-to resource? This weekend, consider dedicating time to creating or planning detailed guides—whether it’s manuals for homeowners, blueprints for buyers, insights for investors, or tips for property management. These resources, designed to stay relevant over time, can be transformed into interactive e-books or downloadable PDFs, incorporating lead capture forms for easy sharing across all your channels. This approach not only broadens your audience but ensures you efficiently capture those all-important leads. 🚀 Additional Content Ideas to Spark Creativity: - Detailed City Guides - Home Decor Inspirations - Step-by-Step Home Buying Process - Home Inspection Essentials - Tips for Successful Open Houses - Guide to Preparing and Marketing Your Home - Unraveling Home Appraisals - Keeping Up with Real Estate Market Trends Let’s use this weekend to kickstart a lead generation strategy that doesn’t just attract but truly captivates. Your knowledge is a powerful tool, and through these resources, you’re not merely sharing information; you’re creating lasting connections. Hope you find this valuable! Serving the Real Estate community in Arizona. For more information, contact me. 👩💼 Shari Griffin 📱 480.329.1335 📧 Shari.Griffin@securitytitle.com #RealEstateTrends #luxuryrealestate #DigitalMarketing #RealtorLife #LeadGeneration #WeekendWisdom #Peoria #PropertyManagement #SecurityTitleArizona #DownloadableContent #ParadiseValley #RealEstateProfessionals #HomeInspection #CityGuides #ContentIsKing #Ahwatukee #luxuryhomes #dreamhome #investmentproperty #propertyforsale #homebuying

Unlock the Secret to Real Estate Success: Why Feedback Matters! In the fast-paced world of real estate, understanding buyers is key. Dive into our latest blog post to discover the power of feedback in shaping your approach and enhancing the buyer experience. Learn why feedback is crucial, how it provides valuable insights, and how it can make a difference in your real estate journey. Plus, meet RateMyOpenHouse.com—a game-changing tool designed to simplify feedback gathering at open houses. With customizable forms, QR codes for easy access, and real-time insights, success is just a click away! Don't miss out—read our blog post now and take your open house strategy to new heights! s #RealEstateSuccess #FeedbackMatters

Today I came across an announcement from RealPage that mentioned that its ‘redefining the resident experience’, which is an experience long overdue for refinement, but… The thing that caught my eye was a comment from a well-known voice within the industry that mentioned “…the future is loyalty”. To that, I agree that will be the case for multifamily and we’re lagging behind other industries very hard, and to me that plays a larger role with brand recognition as well. Focusing on the loyalty piece, there are really only two outcomes from loyal customers, improved retention and increased referrals. That’s. About. It. From a retention standpoint, there are so many things that our industry can do to reward renters for positive experiences/interactions, while helping them feel more comfortable and meet new neighbors at their community. Making a decision to leave a community is much more difficult when you’re leaving friends and a lifestyle… From a referral standpoint, I am curious to see how the industry connects loyalty 🤝 referrals, especially since we’re all quite aware that the “traditional” way of referrals is quite archaic and generating ~1 referral/quarter, unable to displace or offset any other marketing expenditures. Yes, loyalty is big, very big…but finding a way to activate loyalty in a way that your renters find appealing (Gen Z is here) is the bigger challenge. #propertymanagement #studenthousing #multifamily