Insomnia Cookies’ Post

As we approach Black Friday and the festive season, we can all expect to receive lots of emails trying to drive us online to make a purchase. Some we'll open. Some we'll ignore. Some will be lost in our junk folders. So, here's a timely reminder of the contribution printed marketing can make to sales and engagement, courtesy of research by Marketreach. After receiving a health & beauty catalogue in the post... * Nearly a quarter of recipients went online * Almost a fifth spoke to family or friends about it * 8% visited a physical store as a result We'll probably delete the emails we open within less than a minute. A catalogue, on the other hand, is likely to be enjoyed at leisure, kept for up to a month, and shared with others. Food for thought... (Infographic designed by The Graphic Design House) #DirectMail #MarketingEffectiveness #MarketingCommunication

Do you have family or friends moving but don't know what to get them as a housewarming gift? Follow the steps below to get them the perfect gift for their new home. Step 1: Find the new homeowner's preferred store for home goods. Step 2: Start with a decorative bin or basket and fill it with new homeowner essentials: wine or champagne, scented candles, fancy cleaning products, a comfy throw, a miniature plant or succulent, and maybe even a gift card you know they'll need. Step 3: Present your gift!

🌟 Exciting News! 🌟 Announcing our new blog post, "Seasonal Greeting Cards - Maximising Sales for Every Holiday." As the CEO of our beloved greeting card business, I can’t wait to share insights and strategies to help retailers boost their sales for every holiday season. Dive in to discover tips on how to make the most out of our unique and captivating cards! Read the full blog here: https://www.rfr.bz/lmeoci3 #JimMcAllister

I can't believe I did this. A few weeks ago I was in California, visiting my father. One day, we went to Costco. Among the items on the list was toilet paper. I don’t live in the US, and the last time I shopped for American toilet paper, nobody’d heard of Gmail because it didn’t yet exist. We got to the aisle, when I saw it. I stopped. As my dad was comparing prices, I said, “I’m sorry, I can’t. I have to do this.” You can groan if you want. But yes. I did it. I squeezed the Charmin Paper Products Co . 😲 😲 😲 😲 Mr. Whipple and his “don’t squeeze the Charmin” are one of the most hated ads in the industry. According to the Baltimore Sun, it’s one of the most hated commercials of all time. And yet… In the 1970s, Whipple was the most recognized face in America after President Nixon. When the actor who played Whipple would enter 5-star restaurants, everyone wanted his autograph. Most of all? The guy sold billions of rolls of toilet paper. And I’m still squeezing Charmin. So Whipple and Charmin were onto something. What? Here’s my take. **THE TAGLINE WAS EPIC** Whatever you think about Whipple, “don’t squeeze the Charmin” is a killer tagline. It nails the most important benefit of the product while getting brand recognition for the name. There’s…not a whole lot of unique selling propositions for toilet paper. But there are a whole lot of brands. By linking the USP and the brand name in one short, punchy sentence, Charmin and softness were linked together in the minds of millions of people. **TAKEAWAY**: Most important benefit + product name = an epic tagline that sells, big time. 🧻 🧻 🧻 🧻 **THE CHARACTER WAS…A CHARACTER** Whether Whipple was annoying, endearing, or obnoxious, a sweet little man or a total dork — he was a character. Had Charmin taken the same tagline and filmed it in random stores with random storekeepers, it would've still been a great tagline. But would it become iconic? I say no. **TAKEAWAY**: An epic tagline + a memorable character = a virtually unstoppable campaign. 🧻 🧻 🧻 🧻 **THE CAMPAIGN TOOK ITS TIME** Mr. Whipple and his “don’t squeeze the Charmin” ran from 1964-1985. Put another way: Whipple was there when Reagan became governor for the first time, and president for the second. He saw the last chopper out of Saigon and the first woman astronaut. And he saw the invention of the cordless phone and the first Macintosh computer. For 21 years, no matter what was happening in the world, Mr. Whipple was there watching it with you, pleading with you not to squeeze the Charmin. Brands today ignore this, at their own peril: It takes time to enter people’s minds. And even longer to enter their hearts. You may not like Mr. Whipple. But you’d love your sales to look like his. **TAKEAWAY**: Relationships take time. Brand loyalty takes time. Have patience, people. This was #throwbackthursday. More coming at you next week. #brandstrategy #advertising #dontsqueezetheCharmin

How to Package Custom Socks Like a Pro Level up your gifting! Learn 4 simple steps to package your custom socks like a pro for an unforgettable unboxing experience. Create high-quality custom socks and packaging with EverLighten. Visit https://lnkd.in/dUhuCpNe

🎁 Are you searching for a unique and personalized gift for your colleagues, partners, or clients? At Marie-Stella-Maris, our Gifting Collection offers more than just curated gift sets–we provide the opportunity to fully personalize your gifts to make them truly memorable! Whether it’s for a special occasion or a gesture of appreciation, our custom-made sets are designed to inspire and delight. Here’s how you can personalize your gifts: 𝗨𝗻𝗶𝗾𝘂𝗲 𝘀𝗹𝗲𝗲𝘃𝗲: Create a one-of-a-kind gift set with a personalized sleeve that showcases your company logo and aligns with your brand’s style. 𝗖𝘂𝘀𝘁𝗼𝗺 𝘀𝘁𝗶𝗰𝗸𝗲𝗿: Add a special touch with a custom sticker, ensuring your gift stands out. A small detail that makes a big difference! Our Gifting Specialist Lotte de Kock van Leeuwen is here to help you explore all the personalization options available and find the perfect gift that reflects your values and appreciation. Reach out for pricing information on larger orders, and let’s collaborate to create a gift that truly resonates! 📧 gifting@marie-stella-maris.com 📞 +31 (0)85 273 28 28 #MarieStellaMaris #CorporateGifting #Gifting #RelatieGeschenken #PersonalizedGifts

LJ Hooker "When you know, you know." At Gift Linx we know we can improve your gifting strategy! We are offering LJ Hooker agencies COMPLIMENTARY branded ribbon and cards. Are you part of a prestigious LJ Hooker agency? What’s your signature touch when it comes time for the grand finale - the SETTLEMENT GIFT? Is it something that your sales agents feel immense pride in delivering? Or have you been embarassed by 'the gift' or lack of one? Does it mirror the values and quality that your brand stands for? Is it a consistently, professional looking gift? Does it surprise and delight the recipient? Or just a generic gift, soon to be forgotten? Would you like to transform your gifting strategy from AVERAGE to OUTSTANDING consistently? At Gift Linx, we specialize in crafting personalized, meaningful, and memorable gifts that resonate with your brand ethos. A gift is often the closing note of your interactions - make sure that your clients remember you for all the right reasons. #settlementgifts#ljhooker#corporategifting#

Do you know what makes a great stocking stuffer? Gift cards! We have them available on our website (no lines or crowds)! Head to our website to purchase gift cards, or add one to your wishlist! #AbingtonAesthetic #AestheticTreatments #SkinTightening #ConfidenceBoost #NonSurgical #FirmSkin #BodyContouring

Digital contacts tend to creep up on us, like Tupperware lids and socks missing their mate. While you are probably pretty sure of how or where you met these contacts, can you say that you speak to them every day? Even every week? What about on their birthday? If you bumped into them on the street tomorrow, how would the conversation go, if at all? Like all cleaning tasks, a regular clean-up is a very healthy idea, and this applies to your digital contacts as well. Read more here: https://bit.ly/3PL1mye

🎄 Why Sending Christmas Cards to Clients is a Smart Move 🎄 As the festive season approaches, sending physical cards to clients is a great way to show appreciation. Selectabase offers a range of designs or the option to send your own, allowing you to personalise messages and send in bulk - at a lower cost than doing it in-house! ❄️ What are the benefits? ❄️ 🟣 Strengthen Relationships - A thoughtful card makes clients feel valued, reinforcing your connection. 🟣 Stand Out - In a digital world, a physical card feels special and is often displayed, keeping your brand top of mind. 🟣Cost-Effective - Selectabase offers bulk options help you save money and time while maintaining a personal touch. Sending Christmas / festive cards is a simple, cost-effective way to spread goodwill and strengthen business relationships, you may even wish to include an offer or voucher. 🔔 It's not too early to start planning! 🔔 Find out how we can help your business stand out this year by calling us on 01304 383838, or email sales@selectabase.co.uk to request a design pack with pricing information. ⛄🎄🦌🎁 #greetingcards #directmail #customerservice #clients #marketing #directmail #valuedclient #christmascards #bulkmail #clevermarketing #marketing