The Mailing People - Direct Mail Experts’ Post

I received 5 texts in about 6 hours from 5 different brands this past Memorial Day holiday. They were pretty good deals. They were all different. I didn't tap in to read any of them. When I coach brands on texting I want to drive home the facts: 1) You're not the only brand texting. 2) Don't be one of the brands that ONLY texts with holiday promotions like the 4th of July sales coming up. Think ahead: How can you engage before the holiday hits so you are not ignoring contacts, being immediately unsubscribed from or blocked? Here are three tactics you can use outside of holiday sales to keep up engagement: 1) Make your own secret sale NOT associated with the holiday (or around the holiday). 2) Check in on your VIPs - We appreciate you, how are you, what can we do for you? Include a survey. 3) New looks good on you - no matter your category: apparel, beauty, truck accessories - new stands out and getting new to your subscribers so they're the first to know is a great way to show appreciation. Who's your favorite brand texting you?

🚨 Sale alert! 🚨 Have you collected your Black Friday shopping list? I know I have(yarn problem? Me? Never.... 😅 ). You know how I justify my purchases? I use them for Christmas gifts. So everything I buy is put to immediate, and good, use. This Black Friday, I'm giving four businesses a Christmas gift. What better way to enter 2025 than giving your online presence the ultimate refresh? This VIP package includes: ✅ Website copy from the ground up OR a website copy rewrite ✅ One week project turnaround-- you heard that right; from the moment we sign a contract, you only have to wait 7 24 hour days for completed, ready to post website copy. (Hint: this is why I only have four spots available. For one week, my time is YOURS). ✅ Market and SEO research to bring your audience straight to your door and draw them irreversibly over the threshold. ✅ 60% discount to save you time AND money in an already packed-full season. Four weeks till Christmas= four businesses ready for the new year. If that could be you, DM me "VIP." See you there(and happy shopping)! #blackfriday #copywriting #christianentrepreners #limitedoffer

🎄 Looking for Creative Christmas Campaign Ideas? 🎁 The festive season is here, and it’s the perfect opportunity to engage customers, boost sales, and strengthen relationships! 🎅👉 Check out our latest blog post where we share 7 creative Christmas campaign ideas to help your brand stand out in the crowd this holiday season - https://lnkd.in/dfeF79Eg #InfinitumAgency #SocialMediaTrends #DigitalMarketing #ContentMarketing #SocialMediaStrategy #ChristmasMarketing

To kickstart this holiday season, we've prepared a series of special segments that will run from November to December 2024. They will feature valuable insights, festive strategies, and creative ideas to engage your customers and enhance your offerings. We hope our special advent calendar will support your business during this joyful time of year and help you connect with your clients in meaningful ways. 🎁 Boost Sales This Thanksgiving with Personalized Holiday Products As the 2024 holiday season approaches, now's the time to maximize your sales with customized products that make perfect gifts! In our latest blog post, we explore: Consumer Insights: Discover when shoppers are buying and how to time your promotions for maximum impact. Smart Discounting Tips: Learn the best discount strategies for this holiday season, from early-bird deals to last-minute offers. Photobook Creation Tips: Use our Mediaclip software and step-by-step guide to create stunning, personalized photobooks for your customers. Email Templates: Ready-to-use email templates to promote your custom products and drive sales. Start preparing now and deliver memorable, one-of-a-kind gifts in time for Christmas! 🎅 Read the full article here: https://lnkd.in/e9cjRtvS #HolidaySales #PersonalizedGifts #Christmas2024 #CustomProducts #RetailStrategy #GiftIdeas #Photobook #Mediaclip

Black Friday is upon us, and it can be a complicated time for brands to know what to do, and what to stay clear of. We've put together a guide to the Dos and Don'ts of Black Friday for brands - see the guide here https://lnkd.in/eQP267jY

One of the biggest sales events of the year is just around the corner! Black Friday is approaching fast – have you started preparing your ad campaign visuals? 🔥 🛒 When planning for Black Friday, it's essential to adapt your visual materials to ensure they stand out. Playing with black and bright colors can make all the difference, helping your content grab attention! Our client 1A.LV - Your Smartstore experienced this firsthand! 🙌 Last year we decided to test visuals in their regular brand colors vs. Black Friday-themed visuals, and the results were impressive: ✨ Brand-colored visuals: ROAS: 11.73 CTR: 0.10% 🔥 Black Friday-themed visuals: ROAS: 88.36 CTR: 3.03% 💥 The difference is clear: creative adjustments can significantly boost your campaign’s performance. Make sure your visuals are ready to capture attention this Black Friday! 🛒💼 Need help preparing for your sales campaign? Apply for a free consultation, and let's make your Black Friday a success - https://lnkd.in/dFHWK3bi #BlackFridayMarketing #CreativeStrategy #VisualMarketing #InfinitumAgency #MarketingTips #DigitalMarketing

Haaa Yes, I Want Orange Friday Sale - Everyone’s got a color-coded Friday sale—where’s my Orange Friday sale! I know: - Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season. - Pink Friday has aimed at hyping up smaller retailers and celebrating local businesses all over the country ahead of the Black Friday shopping surge that is typically seen as the kick-off of the Christmas season the day after Thanksgiving. - Not sure of what's Yellow Friday! Please share your thoughts! By the way, the color psychology in marketing is WOW! Here are a few insights. 🟥 Red: Think Coca-Cola or Netflix. Red creates urgency, excitement, and passion. It’s no wonder it’s used in sales promotions and fast food! 🟦 Blue: A staple for brands like Facebook and LinkedIn, blue represents trust, reliability, and calmness. Perfect for financial or tech industries. 🟩 Green: Associated with nature and health, green is often used by eco-friendly and wellness brands. Think Whole Foods or Spotify. 🟨 Yellow: A dose of happiness and optimism! McDonald’s and IKEA use yellow to grab attention and convey warmth. But it’s not just about the color—it’s about the context. The same red can feel empowering in a sports drink but overwhelming in a hospital setting. Whether you’re crafting a brand identity or running a campaign, choose your colors wisely. They speak louder than words! #Marketing #Branding #ColorPsychology #DigitalMarketing #contentwriting #copywriting #creativecopy

Vikki Hone brings up a great point about the unsung heros of the marketing world; the partners and spouses of marketers... My wife has had some amazing, intuitive insights on my projects. And some of them completely out of the blue. One time, I was doing a Google Ads audit for a large phone call center provider that was trying to get companies to sign up for their live Telemarketing service. But their internal team was having a hard time running Google Ads. There were clicks, but no conversions. So there I am sitting and working on the audit report, digging thru all the data, when my wife walks by my desk and sees me staring at the Search term report on the screen. Her: "Babe, what are you working on?" Me: "These are the search terms that people typed into Google to find this company's ads." Her: "Oh looks like people are trying to sign their exes up for telemarketing lists." Me: "What?!" Her: "You see the ones that say 'sign up for a call list', 'call list signup', 'get on call list'? People do that when they want to get back at their exes and spam their phones."

🎄 Are You Ready for Black Friday and Christmas? 🎄 The holiday season might seem far away, but if November and December are your busiest sales periods, now is the time to start planning your marketing strategy! 🔔 Why July? Planning ahead ensures you have ample time to craft and execute a robust marketing campaign, build audiences, mailing lists and fine-tune your messaging to resonate. 🎯 Key Steps to Get Started: Review Last Year’s Performance: Identify what worked and what didn’t. Set Clear Goals: Define your sales and marketing targets for the season. Create a Content Calendar: Plan your promotions, social media posts, and email campaigns. Create content: ensure all content is created and ready for the busy period building up to Christmas. Optimise Your Website: Ensure your online store is ready for increased traffic. Engage Early: Plant to tease your Christmas offerings to build anticipation. 🚀 Don’t wait until the last minute! A well-prepared strategy can make all the difference in maximising your Black Friday and Christmas sales and standing out in a crowded market. Need help crafting your perfect Christmas marketing plan? Let’s connect and make this Christmas your most successful yet! #MarketingStrategy #Christmas2024 #HolidayPlanning #SalesBoost #MarketingConsultant

If you see BFCM ads and you don't have anything ready... it means you're late to the party.🙃 Here’s what makes these 3 Black Friday ads stand out: 1️⃣ Movement Club: Exclusivity Drives Action ↳ The ad creates an exclusive feel by promoting access to a mailing list for Black Friday. Using phrases like "Get on the list" makes the viewer feel like they are receiving special treatment. ↳ What's even better is that they're taking advantage of lower CPMs to get people on their mailing list now so they can save later and simply send emails to people that already showed interest (smart move). ↳ The imagery is relaxed and relatable, featuring someone in casual attire, which helps create a sense of trust and approachability for the viewer. 2️⃣ Revivv: Urgency Through Early Action ↳ By stating that Black Friday starts early and showing a "30% OFF" badge, this ad creates a sense of urgency. This encourages viewers to act quickly, ensuring they don’t miss out on the offer. ↳ The clear product image and the warm color palette reinforce the luxury aspect of the brand while keeping the message simple and easy to understand. 3️⃣ Dermavel: Bold and Direct Messaging ↳ Dermavel’s Black Friday ad stands out by being incredibly direct. The minimalistic design with bold text and a stark black background grabs attention right away. ↳ Trust is built by mentioning “75,000+ customers” and adding a Trustpilot rating, which reinforces the brand's reliability. Found this useful? Like, follow, and repost ♻️ so others can too! ps. struggling with creative bottlenecks? We can help.