Impact Authority’s Post

#CredibleViews: PR professionals often face the challenge of obtaining the necessary press coverage. To break through the clutter, they need to develop engaging pitches that grab attention and make an impact. In this article, Sandeepa Santiago of CommsCredible shares her strategies for creating standout media pitches that resonate with journalists and secures the desired coverage. Read the full article here: ADGULLY https://lnkd.in/g_RS7sxk #StoryMatters #PRTips #MediaRelations #PublicRelations #MediaPitching 

📢 In PR, building strong relationships with journalists is everything. MediaList.com simplifies the process by connecting you to the right reporters and editors. Whether you’re pitching a press release or building your media network, we’ve got you covered. 🌟 Take your outreach to the next level! #MediaRelations #EarnedMedia #Storytelling #PRSuccess #MediaOutreach ✨

It’s #PRIndustryInsights time again! ✨ This month we’re covering the changing landscape of Media Relations. In the world of PR, our relationship with the media is crucial. We rely on journalists to tell our clients' stories and get their message out there. It's tough to see the journalism profession shrinking, but we must adapt and evolve. The landscape for earned media is changing, so we have to cast a wider net and find new ways to reach our audience. It’s important to embrace new platforms and develop innovative strategies. 🙌 For more in-depth info and articles, click here: https://lnkd.in/e5J4pFFm.

The numbers of journalists and PR practitioners have become inversely proportional – fewer hacks, and more spinners. This means that even in a totally digitised industry, personal relationships are at a premium – and the traditional megaphone approach of carpet-bombing Fleet Street with releases couldn’t run more contrary to this. However, a recent survey (link in comments) found that only 14.2% of comms professionals thought mass media pitching should be abandoned.   I’d have thought this figure would be much higher – the blunderbuss approach may be as old as our industry, but the broader market is evolving in line with more sophisticated approaches, and nothing can ever top the traditional PR lunch… #PR #communications #media #journalism #press 

PR Myths Busted Myth: PR guarantees media coverage. Fact: PR professionals craft compelling stories and pitch them to the media, but the decision to publish rests with editors and journalists. Strong relationships help, but ultimately, newsworthiness is the key—and there are no guarantees! #mythvsfact #publicrelation #media #PRMyths #FactCheck

Struggling to get journalists and editors to write about your business? You’re not alone. Breaking through the noise requires more than just sending a press release—it’s about strategy, timing, and building genuine connections. Many businesses miss out on media opportunities because of common mistakes like poor timing, overwhelming journalists with too much information, or sending pitches that are off-topic or too generic. These small missteps can make the difference between being ignored and getting noticed. With the right approach, your story can resonate with the right audience at the right time. Would you like to take your PR efforts to the next level? Let’s talk about how we can help your business get the media coverage it deserves. Visit our website to book a free PR call: https://loom.ly/kiiwiPs #PublicRelations #MediaStrategy #PRTips #PRAgency #MarketingAgency

Establishing yourself as a go-to resource for journalists can significantly boost your PR strategy. Journalists are more likely to reach out to you for quotes and insights in future articles, making it easier to tell your organization's story when big news breaks. Check out this insightful article by Fast Company to learn more about the importance of these in-between moments in PR. #publicrelations #branding https://lnkd.in/gMAtZn_V

Mastering PR: The Crucial Role of Building Media Relationships Building strong media relationships with journalists is the cornerstone of successful PR campaigns. It's all about trust, collaboration, and mutual respect. 📰✨ #jessicadalby #jessicadalbybrandmedia #jessicadalbypr #PRSuccess #MediaRelations #Journalism #Trust #Collaboration #PRTips #MediaMagic #BuildingBridges #SuccessfulPR

The team were back in the classroom this week for one of our regular lunch and learns to talk about the role of PR and getting a share of voice in the ever-changing media landscape. Be it flexing to the evolving priorities of journalists - as property media hones in on the consumer - or hitting that sweet spot when it comes to clickable stories, we always need our finger on the pulse. Want to discuss your media relations requirements? Drop us a DM! #notsittingstill #lunchandlearn

Pitching Journalists: Secrets to Success and Persistence! Unlock PR success in this enlightening video as our expert speaker shares valuable strategies on pitching journalists and crafting compelling story angles. Learn how persistence and creativity can transform your outreach efforts. Don't miss these tips on building connections and enhancing your media presence! #PublicRelations #MediaOutreach #JournalismTips #WomenOwnedBrands #StoryAngles #PersistenceIsKey #PRStrategies #Networking #ContentCreation #CreativeCommunication