Tejo.ca’s Post

🌎 The digital PR world has changed -- and so has the way we build journalist relationships. In our latest blog, Digital PR Manager Olivia Bence explores ways to cultivate journalist relationships, as well as: ❓Data, personality or both in pitches to journalists? ❓Why should you invest time into building journalist relationships? ❓How can you turn journalists into brand allies? Check out the full blog here: https://buff.ly/3JunglW #DigitalPR #PRStrategy

PR Myths Busted Myth: PR guarantees media coverage. Fact: PR professionals craft compelling stories and pitch them to the media, but the decision to publish rests with editors and journalists. Strong relationships help, but ultimately, newsworthiness is the key—and there are no guarantees! #mythvsfact #publicrelation #media #PRMyths #FactCheck

One of our listed consultants, Suki Mulberg Altamirano, has a great take on the power of storytelling when pitching to the media. 📓 Suki debunks a common myth in journalism: getting media coverage is not all about the hands you shake, but more about the story you make. ✨ “The key to getting media coverage isn’t schmoozing with journalists; it’s about delivering compelling stories. Journalists want stories that are new, timely, data-driven, and relevant to their readers - not just a friendly face .” ✨ More from Suki on this hot-button topic in her post below. ⬇️ #communications #mediacoverage #commstrends #commsmyths #storytelling #pitching If you’d like to learn more about Suki -- and browse 250+ other pre-vetted, qualified freelancers in communications, marketing and creative services worldwide -- visit us at CommsConsultants.com. We list former CCOs, multi-award winners and internationally recognized visionaries, as well as a range of cost-efficient and highly capable junior and mid-level talent. You can also reach out to founder Ashley Dennison with questions, or to book a quick intro. 🤓

Struggling to get journalists and editors to write about your business? You’re not alone. Breaking through the noise requires more than just sending a press release—it’s about strategy, timing, and building genuine connections. Many businesses miss out on media opportunities because of common mistakes like poor timing, overwhelming journalists with too much information, or sending pitches that are off-topic or too generic. These small missteps can make the difference between being ignored and getting noticed. With the right approach, your story can resonate with the right audience at the right time. Would you like to take your PR efforts to the next level? Let’s talk about how we can help your business get the media coverage it deserves. Visit our website to book a free PR call: https://loom.ly/kiiwiPs #PublicRelations #MediaStrategy #PRTips #PRAgency #MarketingAgency

Journalists look for stories with facts, not just press releases. If you would like them to pay attention to your information, give them stories that truly engage their readers. Media relations are made of simple activities done consistently. Here’s how you can build stronger media relationships... #MediaRelations #PRTips #PitchingTips Anand Mahesh Talari Siddhartha Upadhyay Chhavi Upadhyay Noopurr R Chablani Sweta Saha Ranadheer Adunoori Tulasi Reddy Shyamala Krutasha Ramanuj

How to pitch journalists in 2024? 🧐 Muck Rack, a platform that helps PR professionals build relationships with journalists, recently published its annual ‘State of PR report’. Here are the key points that caught my attention: Who participated? PR professionals from the USA (75% of respondents), Europe (5%), Canada (5%), and Asia (3%). 1️⃣ 83% of PR professionals use email to send pitches. 17% prefer LinkedIn messages, and phone calls come in third at 16%. It’s interesting to see the decrease in the use of X (formerly Twitter) for sending pitches – from 22% in 2022 to 10% now. This seems logical, as pitching on X has indeed become inconvenient, especially with the need for a subscription to send messages. 2️⃣ More than half of PR professionals (51%) consider Tuesday the best day to send pitches, and most (81%) say the best time is before noon. 3️⃣ Almost all respondents (94%) agreed that the optimal length of a pitch is no more than 300 words. 4️⃣ Finally, sending follow-up emails is essential (this wasn’t even questioned). The real question was: "When should the first follow-up be sent?" Half of the respondents said the second email should be sent 3-6 days later.

📢 In PR, building strong relationships with journalists is everything. MediaList.com simplifies the process by connecting you to the right reporters and editors. Whether you’re pitching a press release or building your media network, we’ve got you covered. 🌟 Take your outreach to the next level! #MediaRelations #EarnedMedia #Storytelling #PRSuccess #MediaOutreach ✨

Capturing journalist attention is crucial in securing earned media mentions for your brand. In this blog post, we share tips on how to get noticed by journalists, including: ✅ Learning how to craft personalized media pitches ✅ The importance of highlighting newsworthy aspects ✅ How to follow up like a true professional ✅ Building meaningful relationships with journalists ✅ Using multimedia to enhance your outreach efforts #mediarelations #mediaoutreach #earnedmedia

Engage Journalists: Tips for Building Valuable Connections Unlock the secrets to successful media outreach with Candice Smith! In this engaging Q&A session, discover essential tips for identifying and connecting with relevant journalists. Learn how to build meaningful relationships and pitch effectively without breaking the ice too soon. Perfect for aspiring PR professionals and brands alike! #MediaOutreach #JournalistEngagement #PublicRelations #CandiceSmith #NetworkingTips #Journalism #EffectivePitching #PRStrategy #ContentCreators #DigitalMedia

The Art of Media Relations in PR "Building strong relationships with the media is crucial in PR. It’s not just about pitching stories; it’s about understanding the needs of journalists and creating value. What are your best practices for media relations?" #MediaRelations #PublicRelations #PRStrategy #Journalism #Communications