IMPACT BBDO’s Post

An experience like no other 🥹✨ A huge thank you to The Women's Association, McCann London, and Digitas UK for selecting me to be a part of this life-changing trip. As a young, neurodiverse Black founder from Newham, this opportunity meant the world to me 🧡 Attending the Cannes Lions International Festival of Creativity, with most of my expenses covered, gave me access to panels, places, and people that I wouldn’t have been able to reach otherwise. It was a chance to learn, connect, and grow in ways that continue to shape my journey as a founder 🌱💡 I left Cannes with a renewed sense of purpose, a revitalised spirit, and an even deeper drive to help brands build authentic relationships with their consumers, particularly those from diverse backgrounds 🌍 It’s now a must-attend for me moving forward, and I’d love the chance to be there again next year—this time as a speaker (God willing) 🎤 If you’re planning any talks on neurodiversity or strategies for engaging with Gen Z or the "culture" I’d love to be considered. My experience as a member of the Gen Z audience occupying the spaces brands seek to enter and working with talent gives me a fresh perspective on how brands can authentically connect with this demographic. Let’s create spaces where real experiences and needs are heard, shaping a genuinely inclusive future 💫 #CannesLions2024 #YoungBlackFounder #GenZVoices #CreativeIndustry #DiversityAndInclusion #WomenInBusiness

🚀 Excited to announce that Deloitte is a founding member of the Athena Pledge, alongside AT&T, Capital One, and Cisco! This groundbreaking initiative is dedicated to advancing investment, research, and access in women's sports. 🌟   We surveyed brand decision-makers of organizations currently investing in sports or athletics to better understand areas of opportunity, challenges, and ways to overcome barriers. Here’s what we found: 1) Optimism in Growth: 93% of brand decision-makers are optimistic about the future of women's sports. 2) Increased Investments: Nearly all brands currently invested plan to boost their investments over the next five years. 3) Collaboration & Insights: The Athena Pledge offers unparalleled collaboration opportunities and access to powerful insights to maximize ROI in women's sports.   Join us in leveling the playing field and inspiring the next generation of women athletes. Together, we can make a significant impact! To learn more visit https://lnkd.in/g4kZUNzx 💪   #AthenaPledge #WomensSports #DeloitteImpact #GenderEquality #SportsInvestment

🚀 Deloitte is a founding member of the Athena Pledge, alongside @AT&T, @Capital One, and @Cisco! This groundbreaking initiative is dedicated to advancing investment, research, and access in women's sports. 🌟 We surveyed brand decision-makers of organizations currently investing in sports or athletics to better understand areas of opportunity, challenges, and ways to overcome barriers. Here’s what we found: ✔ Optimism in Growth: 93% of brand decision-makers are optimistic about the future of women's sports. ✔ Increased Investments: Nearly all brands currently invested plan to boost their investments over the next five years. ✔ Collaboration & Insights: The Athena Pledge offers unparalleled collaboration opportunities and access to powerful insights to maximize ROI in women's sports. Join us in leveling the playing field and inspiring the next generation of women athletes. As a woman athlete, this makes me so proud! Together, we can make a significant impact! To learn more visit https://lnkd.in/gfFKi4tT 💪 #AthenaPledge #WomensSports #DeloitteImpact #SportsInvestment

Excited to announce that Deloitte is a founding member of the Athena Pledge, alongside AT&T, Capital One, and Cisco! This groundbreaking initiative is dedicated to advancing investment, research, and access in women's sports. 🌟 We surveyed brand decision-makers of organizations currently investing in sports or athletics to better understand areas of opportunity, challenges, and ways to overcome barriers. Here’s what we found: Optimism in Growth: 93% of brand decision-makers are optimistic about the future of women's sports. Increased Investments: Nearly all brands currently invested plan to boost their investments over the next five years. Collaboration & Insights: The Athena Pledge offers unparalleled collaboration opportunities and access to powerful insights to maximize ROI in women's sports. Join us in leveling the playing field and inspiring the next generation of women athletes. Together, we can make a significant impact! To learn more visit https://lnkd.in/gH4QE2px 💪 #AthenaPledge #WomensSports #DeloitteImpact #GenderEquality #SportsInvestment

https://lnkd.in/e_D79cQ2 The Festival of Media Cause Campaign Awards shine a spotlight on the global media work trying to make the world a better place. I am REALLY touched to have been invited to be a judge in this year's awards jury!! I look forward to reviewing all the great entries with my full advocacy focus around Neurodiversity and Inclusion in general, coupled with my 20+ years in the media industry, applied. WHY ENTER? 👉 Showcase how global media can be a force for good. 👉 Encourage the industry to do more to help make the world a better place. 👉 Highlight the work currently being curated in the industry which seamlessly implements a cause or purpose into media campaigns. 👉 Provide examples of how the industry can do better on subjects ranging from social purpose to inclusivity. 👉 Be seen an industry leader in the cause/purpose space. 👉 Increase internal company culture Drive new business opportunities with global advertisers. 👉 Generate cost effective content marketing. 👉 Retain and attract the best talent. The submission deadline is 15th August. Click here to get involved today!! - https://lnkd.in/eJsV7c9n #FOMCA24 #diversity #inclusion #DEI #media #awards #cause #purpose #marketing #advertising #globalmedia #costeffectiveness #newbusiness #digital #digitalmedia #yahoo #dsp #programmatic #adhd #neurodiversity #neurodiversityatwork #FOMCA24 Yahoo Yahoo Advertising Publicis Groupe Publicis Media Publicis WPP GroupM Omnicom Media Group Omnicom Media Group UK IPG Mediabrands dentsu Havas Media UK Havas

Inclusivity is about every consideration of accessibility and opportunity for the underserved. Thank you Channing Martin and Interpublic Group (IPG) for an enlightening conversation at IPG's Common Ground at Carlton Cannes during the Cannes Lions International Festival of Creativity. Personally, this partnership and conversation was very important for me and I appreciate the opportunity to share how we can make a difference at Hero Media Inc. I've been on every side of the marketing, advertising and creative industries for 20 years, spent in at least 6 different roles, with various insight, responsibility and perspective. Norms, trends, technology, terminology... So much has changed and is constantly changing, and that's why thinking holistically about inclusion is so important in order to get modern day marketing and advertising right. Visual representation, cultural inclusion and what we can't see— how the technology and platforms are built, matter just as much as the campaigns we're creating and consuming. #CannesLions #WomenInMedia #Marketing #Media #Advertising #Inclusion #BrandImpact #IPG #HeroMedia #Partnerships #ThePathRedefined

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

Deloitte is investing in women’s sports. Are you?💡 I am incredibly proud to announce the Athena Pledge, a first-of-its-kind platform bringing together like-minded brands who aspire to mobilize investment, research, and opportunities in the women’s sports industry. 🚀 Women’s sports are set to surpass $1 billion in global revenue this year, yet they receive a fraction of financial support compared to men’s sports. And while we are encouraged by recent research showing 93% of brand decision-makers are optimistic about the future of women’s sports, optimism isn’t enough. A necessary step in leveling the playing field is increasing investment in women’s sports. The Athena Pledge will help shape the future of women’s sports as commitments to invest grow, research brings to light new opportunities, and impactful brands collaborate with industry leaders to align on the path forward. Deloitte is joined in this revolutionary initiative by co-founding members AT&T, Capital One, and Cisco—and we’re actively looking for more to make the pledge. 👏 Learn more 👉 [https://lnkd.in/eJjv-tik] #AthenaPledge #WomensSports #DeloitteImpact

Jury insights from the Gerety Awards 2024 Middle East Jury, focusing on the unique perspective of an all-female jury, trends in the industry, and advice for aspiring women professionals. Highlights The all-female jury at Gerety Awards brings a unique perspective to judging, challenging stereotypes and showcasing the power of women in the industry. 🌟 Trends in the entries include a focus on empathy, sustainability, and purpose-driven marketing, with brands utilizing AI for meaningful impact. 🌍 Advice for aspiring women professionals emphasizes the importance of intuition, believing in oneself, and finding mentors to support growth in the industry. 💪 Key Insights Empathy-driven narratives: Brands are increasingly incorporating empathy into their storytelling, resonating with audiences and addressing societal issues effectively. 🌺 Sustainability focus: There is a shift towards genuine sustainability efforts in campaigns, moving beyond greenwashing to address real environmental concerns and call for action. 🌿 Importance of intuition: Women professionals are encouraged to trust their intuition in navigating the industry, finding the right environment for growth and success. 🔮 Mentorship and growth: Mentors play a crucial role in career progression, offering guidance, inspiration, and challenging women to push their boundaries and excel in their craft. 🚀 Moderated by Pavneet Kaur, Senior Editor at Communicate Online the panel includes: Marie-Claire Maalouf, Chief Creative Officer, Edelman EMEA Rita Harbie, Sr. Creative Director - Global Emerging Markets, Saatchi & Saatchi Marwa Kaabour, Group Head of Marketing and Communication Best-Selling Author & CMO, Al Masaood Group Watch in full here: https://buff.ly/4eFyWR2

I just wanted to share an inspiring initiative that demonstrates our commitment to making a tangible impact in the world of sports! Deloitte is investing in women’s sports to help bridge the persistent investment gap and promote gender equity. 🏅 Did you know? Women’s sports receive only 10% of sponsorship dollars, 15% of media coverage, and only a fraction of broadcast fees compared to men’s sports, despite their phenomenal growth! 📈 Women's elite sports are set to generate over $1.28 billion in global revenues by 2024, reflecting a staggering 300% growth in three years. 🚀 We’re proud to support the Athena Pledge alongside AT&T, Capital One, and Cisco. This exceptional effort aims to enhance media visibility, athlete development, and fan engagement while collaborating with industry stakeholders to drive innovation and amplify brand presence. 🌟 Join us in celebrating and supporting women in sports! Together, we can make a difference. 🤝 #Deloitte #InvestInWomen #AthenaPledge #GenderEquity #SportsInvestment #WomenInSports #Innovation #GrowthChampion