AdExchanger

🚨 Programmatic I/O Las Vegas: Innovate is back and bigger than ever! Join your programmatic peers for an elevated experience at our new venue, Park MGM, from May 19-21. Expect an interactive program packed with cutting-edge strategies, essential updates, and innovative solutions in digital marketing and advertising. This is the conference every programmatic professional won't want to miss! 🌟 Registration is NOW OPEN! Secure your spot today! https://bit.ly/3VNPzlX #ProgrammaticIO #DigitalMarketing #ProgrammaticAdvertising #Innovation #Networking

This December, the IAB released its first set of standards for retail media 🎁. But are these standards the "gift" advertisers have been waiting for? Not exactly. While brands want easier spending across retail media networks, these standards mainly focus on in-store media and metrics like "opportunity to see" (OTS) and "likelihood to see" (LTS). 🤔 Is this really what the industry needs? Plus, we dive into how AI is changing advertising as marketers slowly embrace it. Listen to this week's Big Story podcast for more! 🎧 https://bit.ly/41Lgl27

❄️🎉 As we wrap up 2024, we want to express our heartfelt gratitude to YOU, our amazing AdExchanger community. Whether you’ve attended our events, listened to our podcast, read our articles, or subscribed to our newsletters, your support has made this year truly special. Here’s to an exciting 2025 full of innovation, new opportunities, and continued growth. Happy holidays and a prosperous New Year from all of us at AdExchanger! 🎉✨ #HappyHolidays #AdExchanger #ThankYou #NewYear2025

With Christmas 🎄 and New Year's 🎉 falling mid-week, 2024 is already winding down. It's the perfect time to reflect on the biggest trends in CTV advertising 📺. From the shrinking ad inventory challenge 📉 to programmatic growth debates 🤖 and DSPs navigating content ownership 🏷️, here's a look at some of the top stories of 2024. Read Alyssa Boyle's full recap of the year's CTV trends and stay ahead of the game for 2025! https://bit.ly/4fzA0Fj

A360 Media, formerly American Media, has come a long way in adapting to the changing programmatic ecosystem. By abandoning its MFA model and revamping its site experience, A360 shifted to programmatic demand while reducing reliance on paid traffic. Learn how they partnered with Media Tradecraft to streamline ad tech, improve user experience, and drive revenue growth. Read more about their transformation and what publishers can learn from their journey. https://lnkd.in/eYU--7Uv

🚀 Retail Media Standards: A Step Forward, But Still a Journey Ahead 🚀 After months of hard work, the IAB has released its first retail media standards, marking a significant milestone. These standards establish common definitions and metrics for retailers, like "gross impressions" and “likelihood-to-see,” as well as ad zones in physical stores. But here's the catch: Retailers’ diverse in-store experiences make it challenging to create one-size-fits-all standards. And while adoption is crucial, platforms and vendors still face hurdles in making these standards a reality. Is the industry ready for widespread adoption? Read more to find out! https://bit.ly/49NgJz3 #RetailMedia #AdTech #IAB #DigitalAdvertising #MarketingInnovation

Missed the live B2P marketing webinar? No worries – catch the on-demand version now! 🎥 Learn how B2P is reshaping marketing strategies by connecting with decision-makers as individuals, not just roles. Gain actionable insights to improve your targeting and boost campaign results. 💡 https://bit.ly/3DiAZN0 #B2P #MarketingStrategy

🚗💼 After three years as SVP of Retail Media at Albertsons, Kristi Argyilan is taking the wheel at Uber to lead its growing advertising business. With a background in retail media from Best Buy and Target’s Roundel, Kristi’s ready to tackle the next challenge: making Uber Ads as dynamic and impactful as the ride-sharing service itself. Expect big things from her at CES this January! 🚀 https://bit.ly/3VJdHpP #UberAds #RetailMedia #Leadership #AdTech

🎮 The gaming ad market is struggling to catch up with the massive audience it serves. Despite gaming generating $185B in 2022, brand advertising spend still lags behind. 🚀 The gaming industry must unify and innovate to create authentic ad experiences that attract advertisers. It’s time to make gaming a must-have on every media plan. 💡 https://bit.ly/3ZGLj8X #GamingAds #AdTech #MediaStrategy

Curation in digital ads is on the rise, but are we fully understanding its complexities? 🤔 On one hand, curation refines audience targeting and increases efficiency. On the other, ad networks are tapping into curated marketplaces to drive monetization and compete with bigger players. But with new networks emerging, transparency, costs, and added layers to the supply chain could be red flags. Let’s unpack the value, the risks, and how to approach curation with eyes wide open. https://bit.ly/3ZGKsVF #DigitalAds #Curation #AdTech