Homeowner.ai’s Post

I have seen this disconnect far too many times. Good and effective partnership has to be intentioned for sales and marketing to yield their best results. Organizations definitely get by with a siloed approach to growth but I doubt that “getting by” is ever really the goal….If you’ve already invested in the people to support your growth, double down and invest in the structure and process required for sales and marketing to function as a unified growth team.

A large pod of dolphins swam by, looking for breakfast, just as I finished this video. It was a gorgeous morning at the beach, and a girl on her way to work pulled up and ran onto the beach to look at the dolphins. She said to me: "I'm on my way to work and already I feel so fulfilled." That's the kind of morning it was. But I digress... Here are 4 things to focus on for the year ahead, if this year has been less than you hoped for and you need to shake things up: - your numbers will tell a story about what's going on in your business - do you need to go back to marketing 101? - is it time to reassess your team? - are you optimising the value you deliver clients and customers? #newyearplans #7percentclub #marketing101 #customerservice #clientengagement #businessdeepdive #rightpeople #customervalue

🍀 Happy St. Patrick's Day from The Marketing Posse! 🍀 🌟 Transform challenges into opportunities and make every day your lucky day. Let's march towards success together! 💚 #stpatricksday #marketingteam #marketingexperts

Burford's Chief Marketing Officer Liz Bigham spoke with CFO Jordan Licht about what is important to CFOs in 2024. Watch below to learn more. #legalfinance #litigationfunding #BurfordCapital  

While driving from Austin to Dallas, the family made a pitstop at Buc-ee's on the way home. Undoubtedly, the Beaver mascot and "Brisket on the Board" were highlights, however the sheer volume of people in a gas station at 11am on a Thursday got me contemplating what makes Buc-ee's so successful. The founder, Arch "Beaver" Alpin summarizes his business success to 5 key factors: 1. Develop brand recognition - “A strong brand establishes trust.” 2. Don’t focus on the size of the company - “No one starts at the top. You must start at the bottom to build a great company, then a great brand.” 3. Focus and consistency - According to Aplin, most great companies never had a “wow” moment or specific event that propelled them to recognition. 4. Exceed customers’ expectations - This is the mantra Aplin has devoted his business to. “Whether you’re into marketing or finance, it doesn’t matter what field you go into, exceed customers’ expectations.” 5. “Take care of your goose”—The goose, Aplin says, is one’s assets and capital. “Maintain your balance sheet so you can react when something good happens and survive when something bad happens." P.S. The hot, glazed pecans were delicious.

If an ad doesn’t attract non-customers, is it a good ad? I read this news suggesting that John Lewis Campaign is 'Failing to Land' with non-customers. It made me reflect. When viewers skip at 14 seconds, the first 13 seconds must work extra hard to achieve the objectives. This article from Marketing Week (may be paywalled) made me rethink how important it is to attract non-consumers with ad campaigns. (Here is the link to the article: https://lnkd.in/gHnZnNhX) Applealing to new / non users is critically important for major brands. Here is my reflection 1. The article cites latest data revealing an interesting trend: while John Lewis’ recent ad campaign is resonating well with existing customers, it’s struggling to connect with those unfamiliar with the brand. 2. Despite reviving its famous ‘Never Knowingly Undersold’ price pledge and releasing a new TV ad as part of a Christmas trilogy, the retailer faces challenges in attracting new audiences. 3. A survey showed that an “encouraging” number of people watched the entire ad, titled ‘The Window’. However, on average, viewers tended to skip at around 14 seconds. The short-term sales effects are consistent with John Lewis’ previous Christmas campaigns. 4. Interestingly, current John Lewis customers responded much more positively to the ad compared to non-shoppers. Awareness is step one in predisposing people to a brand. That’s why mass advertising is critical. If an ad goals to appeal to non-consumers, can it be considered a good ad? What do you think? #Marketing #Advertising #Retail #strategy #training Nicholas Di Cuia

Take a deep dive into the company-building journey with Mayfield's Chief Commercial Officer, Gamiel Gran. Learn the key principles of a winning fundraising pitch, establishing an effective early product market fit, and a repeatable GTM strategy.

🚨 Monthly wins 🚨 Here we are…the end of May! And hopefully, the beginning of summer and the sunshine ☀️. We always take the time to stop and reflect on the month. We want to see what we’ve done well, what we can do better, and how we can continue to grow. It’s super valuable and crucial to getting us this far and to where we want to be. Believe us when we say, it’s easy to be caught up in the ‘what we can do better’. Jessica and Louis spend much time on this in their Bounce end-of-month review. So, we’re turning the tables to give the business and our people the kudos they deserve (and you should too - we’d love to hear your wins). Drum roll, please. During May… 🔥 We secured 10 discovery calls and sent four proposals for one of our clients 🙌 Hosted a webinar with 30+ people in attendance (the day after a bank holiday weekend) 💯 Grew our team, welcoming a Business Development Manager to lead a new client account 👋 Had lots more conversations to build some exciting partnerships 🎂 We celebrated three of the team’s birthdays! Go on…what’s one of your wins?

The Accidental Mountain Dew Legend: Willie's the Hillbilly's Wild Ride Willie Stumpjumper chugged a case of Mountain Dew while jump-starting his cousin's lawnmower. The caffeine explosion launched him 20 feet into the air, landing perfectly on a broken tractor he instantly rewired. Mountain Dew executives, driving by, witnessed the spectacle. "We need this man," the marketing director whispered. Billboards soon featured Willie mid-leap, can in hand, with the tagline: "Dew or Die!" His gap-toothed grin transformed him from local legend to national icon. Sometimes, greatness is just one caffeine-powered explosion away. #BrandInnovation #MarketingDisruption #UnconventionalBranding #ConsumerEngagement #BrandStorytelling #MarketingStrategy #ViralMarketing #MountainDew

Client Spotlight: Barry Buser 🌟 We’re proud to share this glowing review from Barry Buser at York Guard Shack! Trusting Empowered Creative to bring his vision to life, Danny worked his ‘customer-focused magic’ to deliver results! ✨ What’s the most important thing you look for when working with a marketing partner? Let us know in the comments! 💬 #ClientReview #CustomerFirst #EmpoweredCreative #SmallBusinessSuccess #MarketingThatWorks #ClientFeedback