#programmaticadvertisingmanager
#USAhiring
#USAjob
Programmatic Advertising Manager
Onsite Denver, CO, USA
Description
CORE RESPONSIBILITIES
Primary Objectives:
• Own and maximize programmatic advertising planning & strategy; as well as assist in execution for all enrolled media clients
• Assist the Programmatic Director in helping oversee junior-level employees and projects as it relates to advertising campaign builds, bid management, budget pacing, and other ad-hoc projects
• Help manage & optimize programmatic campaigns
• Build strong ties between Advertising, Client Services & Creative Teams
• Own reporting, data, and story telling for all enrolled media clients
Advertising Operations & Management (70%)
• Attend key client meetings (remote and/or in person depending on location) when reviewing media plans/proposals, QBRs, and strategy meetings with marquee clients as needed
• Dissect advertising performance to identify additional optimization opportunities, strategic recommendations, and impactful insights • Work with Director of Programmatic to resource plan and communicate when new resources (employees, systems, tools) are necessary to continue driving revenue for the advertising department • “Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals. Develop and nurture relationships with our channel partners & relevant media vendors Cross-Department
Collaboration (20%) • Work cross-departmentally to identify opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumer • Become intimately familiar with client roster and work with the Brand Manager team to identify opportunities for clients to expand into additional advertising opportunities • Review best practices, test ideas & insights related programmatic strategies
Innovation (10%)
REQUISITES
• 2-3 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade Desk, Stack Adapt, or other ecommerce platforms a plus
• 1-2 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)
• Strong understanding of Digital Marketing tenants and marketing journeys/funnels
• Analytically minded & extremely detail-oriented
• Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
• Ability to self-manage and adhere to deadlines in a fast-paced environment
• Experience with SQL a plus
• Proficiency in Microsoft Excel (i.e. lookup, filtering, pivot tables)
• Strong business interpersonal skills, both written and verbal
• Problem-solving—comfortable diving in and analyzing to create out of the box solutions
Must Have Skills
SQL
MS Office
Digital Marketing
https://lnkd.in/d42TeFMy
Sales & Operations Specialist | Driving Revenue Growth | Expert in Process Optimization & Customer Success | Data-Driven Decision Maker
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