EXACTLY, MR. GELB, BRAVO!N
Huge accomplishment, average ticket buyer age 44...big shift, and perhaps like EUROPE, we can shift that even more........Like so many cultural institutions, AGE does matter....when you want to maintain the longevity of the experiences to have in the world.
I think this is also so relevant to many iconic brands in many industries....MAKE IT NEW, WITHOUT LOSING CORE AUDIENCE...make it relevant again...
#gottahaveheARTS #petergelb #metropolitanopera
"After 18 years running the Met, and a lifetime of experience in classical music and opera, I think it’s clear that the solution to sustaining opera is through artistic reinvention, both with new operas by living composers and reimagined productions of classics that can resonate with audiences of today.
Costs for fully produced operas have always been notoriously high — the average cost of a new production at the Met is $2.5 million — so works that don’t resonate broadly, either musically or thematically, were never a priority.
The largest opera companies in London, Milan, Paris and Vienna have been more cautious, presenting fewer new works. But secondary companies in Europe, such as Vienna’s Volksoper, which recently presented the world premiere of “Alma,” an opera about the life and loves of Alma Mahler, are taking more creative risks.
I arrived at the Met in 2006 with plans to re-energize its audience engagement through new productions of the classics and new operas, but I had to take it relatively slowly or risk shocking our longstanding subscribers and patrons. It wasn’t until we were shut down during the pandemic that I seized the moment for some wholesale change.
Now and in the coming seasons, the Met, taking inspiration from the heyday of Puccini, is presenting more new and recent work than it has for a century — operas with rich melodic scores and contemporary story lines. And I’m proud to say that the average age of our single-ticket buyers, which was in the mid-60s when I began, is now 44."
https://lnkd.in/e-XRK74z