Urban centers are buckling under the weight of housing demand. Add rising material costs, an aging workforce and talent scarcity, and the economics of traditional construction become untenable.
Greystar is stepping into a new arena with Ltd. Findlay, a six-building modular apartment complex outside Pittsburgh, Pennsylvania. This is a glimpse into how modular construction could transform the way we build, making the process faster, more scalable, and less wasteful.
Modular construction replaces the chaotic unpredictability of on-site builds with the precision of factory assembly. It led to Greystar completing Ltd. Findlay 40% faster than a conventional project, turning a slow, chaotic process into one that delivers housing with speed, quality, and predictability.
Increasingly present in many residential and nonresidential portfolios, modular’s market share has tripled in less than a decade, and projections show a potential $1.1 trillion global market by 2040.
At the heart of modular’s promise lies a new kind of construction ecosystem, one that requires seamless coordination between suppliers, manufacturers, and builders. This demands an unprecedented level of IT/OT convergence, where information technology (IT) systems integrate with operational technology (OT) on the factory floor and in the supply chain.
The factory is modular’s engine of efficiency. For developers considering modular, the journey requires an enterprise-wide commitment to ensuring data flows seamlessly between IT, OT, and supply chain teams, as well as workforce training to help employees adapt to new technologies and processes.
Most importantly, developers must keep a mindset of continuous improvement, treating modular not as a one-off experiment but as an ongoing evolution in how we design and deliver housing.
Gary Fleisher Robert Johnson Jeff Heilman Chris Nicely Jacob Hawes Rick Weston David Sowers Brandon Chinn Aaron Keeler Alyssa Schaedler Brenton Wall Spencer Blodgett Jamey Tutor Jesse Sabia Matthew Stites James F. McClister Paul Reinhardt
🔸 🔸 🔸
#modularconstruction #realestatedevelopment #digitalconstruction #digitalsupplychain #buildingmaterials #factoryautomation #modulatedassembly #modularbuilding
This is amazing. So much potential here.