Graham Nolan🏳️‍🌈’s Post

Campaign UK’s new article "The deprioritisation of DE&I in adland" highlights the need for long-term DE&I strategies with leadership buy-in. CAN’s advisory group co-chair Dino Myers-Lamptey offers insight into what drives successful DE&I efforts "In each example, there is a diverse leader there championing, pushing and tapping into networks. Places that tend to fail in their efforts often have no representation at the top." This concern is echoed by recent data from the IPA (Institute of Practitioners in Advertising) Agency Census which shows a slight decline in ethnic diversity at ad agencies. While the overall percentage of employees from non-white backgrounds dipped from 23.6% to 23.3%, the bigger concern might be the decrease in leadership roles (11% vs 11.2% C-suite). 🔗 Read the article in full: https://lnkd.in/etrAr_89 At CAN, we believe true inclusivity requires diverse representation at all levels. Check out our hashtag #diversity manifesto for best practices on creating inclusive advertising:https://lnkd.in/ei-_T9Yv Email hello@consciousadnetwork.org, and find out more about becoming a member today.

Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency.  Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community;  from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream

With all the diversity, equality and inclusion we have fought so hard to achieve and keep, we still have some ppl in corporate positions who will use power to discriminate against employees who work hard for the organization. Managers at some Lowe's Companies, Inc. stores are being protected by corporate for illegal and unethical behavior toward some employees and the CEO of Lowe's is not showing any indications of correcting these behaviors and making the situation right with the wronged employees. When does this end? When will Lowe's and Marvin step up and correct this behavior in his organization. https://lnkd.in/gni-hWPh

Here's what can happen when you don't know your audience 🤦🏻♂️ If there's one thing to know about New Yorkers, it's that many of us have strong opinions about our sports teams. Our sports teams are often inherited at birth, with us until we die. For better or worse. I am a Mets fan. So, it is often for the worse. For those who are not NY sports fans, this bag has the Yankees logo. Fresh Direct is a NY-based grocery delivery service. They should know their audience better than to send unverified sports paraphernalia. This is a light hearted example without any real consequence. I was annoyed then I got rid of the bag. But we can use this to understand the potential consequences when the stakes are higher. When organizations make similar decisions without fully understanding and considering who the audience is and what their experiences are. Inclusion work does not always have to be complicated but it does have to be intentional. It does have to be thoughtful and does require that we seek to understand others experiences before we take action. and for my Mets fans "Ya Gotta Believe!" #Inclusion #Marketing #Communication

More BIG NEWS out of LakePoint Sports as brands and companies look to reach audiences through Youth Sports! Let’s talk about how we can get your brand and product in front of key influential consumers.

🌟 Day 2 Recap: Pioneering the Future of Athlete Branding & Sports Investment at #AWNewYork2024 🌟 Day 2 of Advertising Week New York was packed with dynamic conversations on how athletes and sports organizations are transforming the industry and breaking new ground. 🔥 💼 Athletes as Brand Builders & Business Leaders From leveraging NIL to launching new ventures, athletes are seizing opportunities to shape their own narratives. Conversations featuring Chad "OchoCinco" Johnson highlighted how athletes are creating long-term brand value and making strategic business moves. 📈 Reimagining Sports as an Investment Class The rise of women’s sports, media rights, and tech-driven investments are redefining the sports ecosystem. Yesterday’s panels explored how athletes, brands, and investors are tapping into these opportunities to drive growth and innovation. 🏆 Creating Inclusive Growth & Empowering Diverse Voices Female athletes and minority-owned businesses are taking center stage, using their platforms to advocate for change and inspire future generations. Sessions like “Owning the Game” emphasized the need for equitable partnerships and representation across the industry. Group Black is excited to continue these critical conversations, pushing the boundaries of what’s possible in sports and media. 🚀 What stood out to you the most from yesterday’s sessions? Share your thoughts below! 💬 #GroupBlack #AdvertisingWeek #NIL #SportsBusiness #Inclusion #Diversityandinclusion

So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.

Have you had a say? 💬🏏 #TheBigCricketConversation is underway. Have your say & help shape the values that will guide our sport & create an inclusive culture for today & the future. 💻 Take the survey before Monday 3 June: https://lnkd.in/eCrsvffs #RaisingTheGame

Do you know what the different types of "non-apologies" are? No? Alright, let's talk about them for this weeks Friday's Featured Creative. 1. Shifting Blame: "I'm sorry if you were offended by what I said." 2. Minimizing the Issue: "I'm sorry you feel that way." 3. Deflecting Responsibility: "I'm sorry you misunderstood me." 4. This Anaheim Ducks Rebrand: "We are sorry you want the original brand back, how about we meet in the middle?" No thank you. The 2006 buyers, The Samueli Family, are fighting to distance themselves from the The Walt Disney Company era ownership of the Mighty Ducks. This recently unveiled change feels like a non-apology from the organization for killing one of the most beloved brands of the league nearly 20 years ago. Sure, VP of Marketing Merit Tully makes a good point that the orange better represents the citrus heritage of Orange County, their home. and yea....the only Stanley Cup they have ever won was in the second era of branding. then maybe...dropping the "Mighty" from the name both reflects the general nomenclature around the team and offers a stronger business platform. Wait did I just negotiate myself into liking this? Aaron Teats Amanda Le Nice work. #professionalism #rebrand #sportsmarketing

🌟 This Week on the Newsletter: Cultural Shifts in America’s Favorite Pastimes 🌟 Baseball and football are more than just games—they’re reflections of who we are as a society. This week, I dive into how these iconic sports have evolved over the decades, from the explosion of corporate sponsorships to rule changes prioritizing inclusivity and safety. 💡 Have multimillion-dollar contracts like Juan Soto’s record-breaking deal made sports out of touch with the average fan? 💡 How do modern values clash with traditions that shaped these games? Explore how baseball and football serve as cultural touchstones, balancing nostalgia for a simpler past with the demands of a more inclusive and innovative future. 📩 Subscribe now to join the conversation: https://lnkd.in/ervaJaAs