Conscious Advertising Network

Wrapping Up 2024: Wishing You a Consciously Creative New Year! 🎄 Thank you to all the individuals and organisations who have continued to support us, including our amazingly supportive pro bono PR partners Propeller Group!    We're now out of office, recharging until January 2nd. See you in 2025!    For urgent matters, contact hello@consciousadnetwork.org    📧 Subscribe to our newsletter if you haven't already! https://lnkd.in/eTxNpVfW    #TogetherweCAN 

Reflecting on 2024: A Year of Growth, Milestones, and Impact at CAN     As we head towards the end of another extraordinary and impactful year at CAN, let’s look back at some of our most significant moments from 2024. From welcoming new members, attending some incredible events, and collaborating with the UN – it’s certainly been a year to be proud of.     Note to CAN members: Look out for the release of our 2024 Annual Report to hit your inboxes in the new year!     Interested in being a CAN member? Contact hello@consciousadnetwork.org     #TogetherWeCan #ConsciousAdvertising #2024wrapped 

Vote for "Risk & Responsibility: Is This Advertising’s Earthquake Moment?" at SXSW London! In 2013, the Rana Plaza tragedy exposed devastating flaws in fashion supply chains, sparking global reform. Now, adtech faces its own reckoning. With $5.8B fuelling click fraud annually and the United Nations spotlighting information integrity, unchecked advertising supply chains are a risk to brands, society, and democracy. This session by CAN co-founder Harriet Kingaby will explore: ✅ How marketers can tackle adtech risks and avoid disaster ✅ The impact of EU sustainability directives on advertising ✅ Practical steps for driving positive, systemic change Featuring insights from the Conscious Advertising Network and UN-backed Global Principles on Information Integrity, this talk is a call to action for advertisers to embrace transparency and accountability. Vote before 19th Dec! 🔗https://lnkd.in/eDYURaPU 💻 Find out more about SXSW London: https://sxswlondon.com/ #SXSW #Adtech #Sustainability #MarketingForGood #ConsciousAdvertising

Reflecting on #COP29: Driving Climate Action Forward with COP30 Ahead This time last month, CAN’s Head of Advocacy, Alex Murray, joined global leaders at COP29 Azerbaijan to discuss critical steps toward combating the climate crisis. The conference focused on innovative financial solutions for climate action, including proposals for fossil fuel profit taxes, frequent flyer levies, and wealth taxes, all aimed at keeping global temperature rise below 1.5°C. Highlights from COP29 also include: ➡️ Financing Climate Solutions: Developing countries advocated for greater financial commitments, calling for $300 billion annually by 2035 to adapt and mitigate climate impacts. ➡️ Equity in Action: Discussions emphasised how private sector partnerships can accelerate funding for climate resilience, especially in vulnerable regions. ➡️ Looking Ahead: With Brazil hosting COP30, all eyes are on how global commitments will evolve in the coming year. How Advertisers Can Contribute: ✅ Use CAAD’s definition to identify and categorise climate-related content: https://lnkd.in/emd9M3Wd ✅ Follow CAN’s sustainability manifesto for guidance on sustainable advertising practices to align with climate goals: https://lnkd.in/erbZbj49 ✅ Explore the United Nations Global Principles for Information Integrity (see pages 27-28): https://lnkd.in/gMxuhj_B 🔗 Read our full recap on our blog page: https://lnkd.in/ed-r4gZG Interested in joining CAN's free membership? ✉️ Contact hello@consciousadnetwork.org #COP29 #ClimateAction #Sustainability #InformationIntegrity #Transparency #SDG

🗞️ Subscribe to Conscious Advertising Network’s Newsletter for the Latest in Ethical Advertising Our monthly e-newsletter, with our latest updates, will be out early on Dec 19th - so there's still time to sign up! https://lnkd.in/e7hmjFiA You can expect.. ➡️ Updates on what CAN has been up to, including what we're reading, watching, and listening to! ➡️ In-depth reports on the latest ethical advertising trends. ➡️ Case studies, campaign highlights, and updates on our initiatives, partnerships, events, and more... 🔗 Subscribe now: https://lnkd.in/e7hmjFiA ✉️ Contact hello@consciousadnetwork.org to find out about our free membership. #ConsciousAdvertising #ResponsibleMarketing #AdvertisingForGood #MarketingTrends #Newsletter #QualityNews

At #COP29, Alex Murray, CAN's Head of Advocacy shares key lessons with Creativebrief for the advertising industry. With the climate crisis escalating, it's time for ad professionals to step up. Alex urges: "You can’t pick and choose when you’re going to act on climate change - it has to be a consistent commitment to be truly effective." Advertising has the power to shape public perception and influence action - yet many in the industry were absent at this critical summit. From assuring information integrity to reducing the industry's role in greenwashing, advertising must take responsibility in tackling the climate crisis. What are your thoughts? 🔗 Read the #BITE piece in full: https://lnkd.in/estWPAT8 #COP29 #ClimateAction #AdvertisingForChange #ConsciousAdvertising

CAN Member The Kite Factory is Redefining Midlife Representation in Media & Marketing - join their webinar at 11am today! Brands, influencers, and media play a vital role in reshaping societal perceptions of midlife women. Too often, this group is boxed into stereotypes, clichés, or, worse, left invisible. This needs to change. To fuel this transformation, Southpaw and The Kite Factory conducted groundbreaking quantitative and qualitative research into the needs, aspirations, and untapped potential of women aged 45-54 - a demographic dubbed the “super consumer.” This group wields significant purchasing power, yet their representation in advertising often falls short of authenticity. Find out more here: https://lnkd.in/eXe4fPgy Key research insights include: ➡️ Breaking Stereotypes: Uncovering how midlife women want to see themselves reflected in media and marketing. ➡️ Shifting Narratives: Exploring how brands can pivot away from outdated portrayals to connect more meaningfully. ➡️ The Invisible Opportunity: Highlighting the immense potential for brands to embrace this audience authentically and inclusively. Earlier this year, the research findings were unveiled at a panel event. Yet, only 4% of attendees were men, despite men holding 23% more board positions and dominating decision-making roles in media and marketing. Recognising the need for greater engagement, this webinar aims to bring everyone into the conversation, with a specific invitation to men to join the movement for change. Join the discussion at 11am today (11th Dec) as industry leaders explore actionable strategies on "Midlife Revolution: A Call for Men in Media & Marketing to Embrace the Full Picture." 🎤 Featured Speakers: 🔹 Niki Jones – Southpaw 🔹 Charley Day-Lennon – The Kite Factory 🔹 Dino Myers-Lamptey – The Barber Shop 🔹 Bronte Skelcher- Maxwell – Channel 4 🔹 Heather Jackson – GenM 🔗 Link to join the conversation: https://lnkd.in/eZeYTjBn #ConsciousAdvertising #RepresentationMatters #DEI #Inclusivity #TogetherWeCan

Today, Tuesday 10 December 2024, marks #HumanRightsDay Human Rights Day celebrates the Universal Declaration of Human Rights (UDHR), proclaimed in 1948 to safeguard the rights of all people. This year’s theme ‘Our Rights, Our Future, Right Now’ highlights the power of human rights to build a more just, inclusive, and sustainable world by speaking up against hate speech, correcting misinformation and countering disinformation. Find out more here: https://lnkd.in/gXJPPJq “Human rights are under assault [...] This year’s theme reminds us that human rights are about building the future — right now [...] We must stand up for all rights — always." - United Nations Secretary-General António Guterres In June 2024, the UN launched its Global Principles for Information Integrity to address this issue. As a key advisor, Conscious Advertising Network (CAN) urges advertisers and the media industry to adopt these principles to protect brand safety and uphold human rights. ⬇️ See 5 ways advertisers can drive positive change in the image below, or read the full guidance here: https://lnkd.in/eyuKn-_t CAN is a UK-based international coalition of over 190 advertisers, agencies, tech providers and civil society groups. We’re the conscience driving commercial success for advertisers. Interested in joining our free membership? 📧 Contact hello@consciousadnetwork.org #ConsciousAdvertising #HumanRights #OurRightsOurFutureRightNow #Transparency #EthicalAdvertisingEcosystem #InformationIntegrity #TogetherWeCan

Making Advertising Inclusive for All: Accessibility as a Creative Opportunity Last week marked the International Day of Persons with Disabilities, and IQPC’s Responsible Advertising Summit agenda included inspiring sessions on DEI, accessibility and how to drive social impact in your creatives. With 1 in 4 people worldwide living with a disability, inclusive advertising is more important than ever! So WHAT can you do? Our friends at Responsible Marketing Agency are here to help. Check out their Responsible Marketer’s Guide to Accessible Advertising 🔗 Link to download: https://lnkd.in/eXvT-WSt The guide features 10 essential tips for creating accessible campaigns. From upskilling teams to collaborating with media partners, they are here to make accessibility a creative opportunity for all. For help with developing guidance on accessible ads or creating training materials, contact info@responsiblem.com. #InclusiveAdvertising #Accessibility #ResponsibleMarketing #DEI

Association of National Advertisers (ANA) and Scope3 Launch Report on Sustainability in Media Planning The ANA, in partnership with Scope3, have released a report on reducing the carbon cost of digital marketing. Featuring insights from Fortune 100 brands like Coca-Cola and Kimberly Clark, the study shows that sustainability and business growth can go hand in hand. Key findings include: ➡️ 36% emissions reduction achieved by using Green Private Marketplaces (GMPs), inclusion lists, and exclusion lists. ➡️ 50% of emissions come from just 2% of media sites, making optimisation highly impactful. ➡️ Sustainability efforts also boosted KPIs, improved budget efficiency, and supported high-quality inventory. Learn how small, strategic changes when media planning can drive both sustainability and media performance. 🔗 Download the report today: https://lnkd.in/etrRFnKM #Sustainability #DigitalMarketing #MarketingStrategy #CarbonEmissions #Growth #Efficiency #MediaPlanning #ConsciousAdvertising #Profitability