MRM’s Post

An experience like no other 🥹✨ A huge thank you to The Women's Association, McCann London, and Digitas UK for selecting me to be a part of this life-changing trip. As a young, neurodiverse Black founder from Newham, this opportunity meant the world to me 🧡 Attending the Cannes Lions International Festival of Creativity, with most of my expenses covered, gave me access to panels, places, and people that I wouldn’t have been able to reach otherwise. It was a chance to learn, connect, and grow in ways that continue to shape my journey as a founder 🌱💡 I left Cannes with a renewed sense of purpose, a revitalised spirit, and an even deeper drive to help brands build authentic relationships with their consumers, particularly those from diverse backgrounds 🌍 It’s now a must-attend for me moving forward, and I’d love the chance to be there again next year—this time as a speaker (God willing) 🎤 If you’re planning any talks on neurodiversity or strategies for engaging with Gen Z or the "culture" I’d love to be considered. My experience as a member of the Gen Z audience occupying the spaces brands seek to enter and working with talent gives me a fresh perspective on how brands can authentically connect with this demographic. Let’s create spaces where real experiences and needs are heard, shaping a genuinely inclusive future 💫 #CannesLions2024 #YoungBlackFounder #GenZVoices #CreativeIndustry #DiversityAndInclusion #WomenInBusiness

💪 💥 We are making CHANGE. It's incredible to be among this cohort of paradigm-shifting individuals shortlisted for the Media For All [MEFA] Diversity and Inclusion Awards in partnership with Campaign UK. Being nominated for an award this prestigious is always both thrilling and humbling. And yes, I would really love to win, of course I would! But the real win here is to see how much unbelievable trailblazing talent exists in our media and advertising community, and how when the doors are opened (broken down?!) how it contributes to innovation and fuels the lifeblood of our industry. Change keeps us relevant, alive, pioneering and winning. Sometimes it can be hard to visualise what change looks like: well here's a visual of high impact to bring it to life! And each individual's bio is worth a read, giving inspiration into the many different ways, wherever we come from and whoever we are, we can all MAKE CHANGE. Honestly, if I win amongst this crowd, I'll be gobsmacked because they are all WINNERS. I'm not feeling like an imposter here (honest! well, maybe a bit...) but I'm standing tall in the belief that the work I'm doing is making an impact. And, as I always say, the award is not the goal, it is the platform to do more. Huge congrats to: 💥 Sharon Lloyd Barnes, Commercial Director, Advertising Association 💥 Leyya Sattar, Founder, Other Box 💥 Elizabeth Anyaegbuna, Co-founder and CEO, 16x9media 💥 Dinah Williams, CEO, The Avenir Network 💥 Diksha Sonal, Global Insights Lead, DoubleVerify 💥 Chloe Davies, Founder and CEO, It Takes A Village Collective 💥 Ahmed Omer, Founder, Cultured Connections Community With a special shout out to the original CHANGEMAKERS who are leading this industry initiative Naren Patel and Nikki Sehgal and the whole team Media For All [MEFA] I can't wait to see you all at the awards event on Tuesday 19th November. #MEFA #MediaForAll #DiversityAndInclusion #Media #Advertising #Awards #diversity #consumerequality #changemaker #inclusion #representation Ogilvy UK Ogilvy Consulting

Seeing LEAD Network Europe Co-Founders Mick Broekhof and Helayne Angelus be recognised on this level for what they have built was truly inspiring, and very moving. Not a dry eye in the plenary room! From 1 member to over 21,500 members globally - all striving to make the CPG and Retail industry more equitable for all. Remember to mark your calendars for the LEAD Network conference in Milan 2025 (Oct 8th and 9th). #doingnottrying #LEAD24 #leadingsustainablechange

Let’s meet at the ANA Multicultural Marketing & Diversity Conference, Las Vegas – Nov 18 - 20 In today’s evolving media landscape, prioritizing Diversity, Equity, and Inclusion (DEI) in advertising isn't just good business—it’s a critical responsibility. The ANA / TAG Trustnet Programmatic Transparency Benchmark is here to empower brands with actionable insights into DEI in their media investments. With the Benchmark, you can measure, target, and amplify your support for diverse-owned media like never before:   ·      Track ad spending on female- and minority-owned publishers ·      Set targets and monitor your progress ·      Add new diverse-owned sites to your inclusion list ·      Ensure media quality meets brand safety and performance standards   The latest ANA Programmatic Media Supply Chain Transparency Study uncovered that only transparent, intentional strategies effectively channel ad spend toward diverse ownership. Join the ANA, TAG TrustNet and Fiducia, in a commitment to a more inclusive advertising landscape.    We will be exhibiting at the ANA Multicultural Marketing & Diversity Conference in Las Vegas – Nov 18 - 20 or schedule a meeting with us: info@fiducia.eco   Better transparency, stronger accountability, inclusive impact! #associationofnationaladvertisers #programmaticmedia #supplychaintransparency #digitaladvertising #workingmedia #ANAConference #marketingoptimization #mediaefficiency #adtech #mediasupplychain #AdTransparency #MFA #TagTrustNet

A 2023 survey by Deloitte underscores a significant insight: playing sports lays a foundation for women's success in leadership roles. 85% of surveyed women who played sports say the skills they developed playing sports were important to success in their professional careers — the findings are even higher among women in leadership roles (91%) and women who make $100,000 or more (93%). The journey of female athletes is a testament to resilience and leadership. Their competitive spirit on the field lays the groundwork for success in the fields they choose. Looking to network with professionals who value the competitive edge sports bring to business? Apply to join today. https://lnkd.in/e8P72C2s https://lnkd.in/dHeW_aed #BuiltBySport #WomenWhoLead #AthletesToLeaders #ThePost

As companies celebrate Women's History Month, here are some amazing executives (who happen to be Women) for you to know. Meet Amanda Richman Head of Global Media Sales @ Microsoft Advertising Amanda was just named Head of Global Media Sales @ Microsoft Advertising. She was previously Mindshare's CEO, North America. She started this position during a time where organizations relied on strong leadership more than ever to pivot, innovate and overcome the market challenges. And that’s just what Richman did. She came in with fresh thinking and a fresh take to bring Mindshare’s “Good Growth” proposition to life. And she’s building upon Mindshare’s philosophy of “Intentional Media,” or looking at media investment beyond cost savings and value creation. To Richman, ”media can be both good for society and good for the bottom line.” Richman has brought her take on leadership to Mindshare, which focuses on optimism, empathy and bravery. “I do believe leaders lead with hope, not fear, and paint that picture of positivity and the impact that we can have by making sure that we’re living that and expressing that every day,” Richman said. Prior to taking on this role, Richman joined GroupM agency MEC from Starcom as U.S. CEO in 2017, ahead of its merger with Maxus, which resulted in the creation of Wavemaker. Last year, she led Wavemaker through the pandemic to impressive growth in the U.S. and helped the company gain recognition as Adweek’s U.S. Media Agency of the Year. Richman spoke with New York Women in Communications (NYWICI) to talk about her leadership style—especially over the past year—and why winning a NYWICI Matrix Award this year is meaningful to her. --  The⚡️Spotlight Series⚡️ highlights leaders across industries. This latest installment focuses on Women leaders as we celebrate Women's History Month. #WomensHistoryMonth #TheFutureIsFemale #SpotlightSeries

Jury insights from the Gerety Awards 2024 Middle East Jury, focusing on the unique perspective of an all-female jury, trends in the industry, and advice for aspiring women professionals. Highlights The all-female jury at Gerety Awards brings a unique perspective to judging, challenging stereotypes and showcasing the power of women in the industry. 🌟 Trends in the entries include a focus on empathy, sustainability, and purpose-driven marketing, with brands utilizing AI for meaningful impact. 🌍 Advice for aspiring women professionals emphasizes the importance of intuition, believing in oneself, and finding mentors to support growth in the industry. 💪 Key Insights Empathy-driven narratives: Brands are increasingly incorporating empathy into their storytelling, resonating with audiences and addressing societal issues effectively. 🌺 Sustainability focus: There is a shift towards genuine sustainability efforts in campaigns, moving beyond greenwashing to address real environmental concerns and call for action. 🌿 Importance of intuition: Women professionals are encouraged to trust their intuition in navigating the industry, finding the right environment for growth and success. 🔮 Mentorship and growth: Mentors play a crucial role in career progression, offering guidance, inspiration, and challenging women to push their boundaries and excel in their craft. 🚀 Moderated by Pavneet Kaur, Senior Editor at CommunicateOnline the panel includes: Marie-Claire Maalouf, Chief Creative Officer, Edelman EMEA Rita Harbie, Sr. Creative Director - Global Emerging Markets, Saatchi & Saatchi Marwa Kaabour ☀️, Group Head of Marketing and Communication Best-Selling Author & CMO, Al Masaood Group Watch in full here: https://buff.ly/4eFyWR2

🚨 Alert - important learnings below! 🚨 Our PG One Executive Strategy Director Christina Lemieux attended this year’s IPA Talent & Diversity Conference and had ten amazing take-aways from the event to inform and inspire us all in the work we do: 1.🌎 The work we make has the power to both sell and leave the world a better place through its ability to unite. – Xavier Rees 2.💬 ‘We must not create environments where we assume our view is right.’ – Lemn Sissay 3.🎤 The role of platforms like TikTok ‘isn’t to show up on behalf of communities but to pass the mic and let their voices shine’ - Trevor Johnson 4. 📺 ‘Our industry doesn’t just move at the speed of culture, it is culture’ - Sarah Jenkins 5.👩💻 There’s a lot our industry can learn from the work Jamie Gill, Burberry’s Geoffrey O. Williams and others are doing in the Fashion Industry to drive inclusion (download and learn from the British Council’s U.K. Fashion DE&I Report) 6.💪 Brands have more power than governments – Harjot Singh 7. 📊 There will soon be fresh data showing that inclusive advertising drives business results, thanks to the work Sara Denby is doing through the Unstereotype Alliance (launching at Cannes) 8. 🙌 If you’re working in your ideal location (be it in the office or at home), you’ll experience 2x the level of creativity and innovation and ½ the burnout. –Barbara Jeffery, McKinsey 9. 🎯 ‘Slipstreaming’ (identifying people in your industry who are rising fast and can take you with them) is key to career advancement. – Charles Parkinson and Ashley Samuels-Mckenzie, in conversation with Nishma Patel Robb 10. 👀 You don’t have to look far to find amazing people in this industry who are dedicated to doing the work to drive positive change We are so proud that Christina was one of 60 people who made the 2024 IPA iList shortlist for her role as a champion of diversity, equality and inclusion in advertising. 

Last week we joined Effies UK to explore how inclusion drives creativity and brand effectiveness. The political headwinds against inclusive marketing have become stronger across 2024. And, yet recent research-based evidence across the sector shows inclusive marketing is an undeniable driver for growth as well as social impact. Inclusion continues to be fundamental to understanding our audiences, innovating our products and services, inspiring creativity and driving business growth. We also shared a compelling piece of qualitative research looking at recent Effie UK award winners and why inclusion and representation delivers more impactful marketing. We broken down what representation looks like in marketing with proven effectiveness, how positive portrayal creates more arresting story-telling and social inclusion and insights from some of this year’s Effie finalists. Thanks to our wonderful panel for the insightful discussion and for everyone who joined us for such a great event. If you'd like your marketing and creative teams to grow creative effectiveness through inclusion, let's chat. https://lnkd.in/evTteaDQ ID: Debbie, our Partnership Director (a Black woman in a stripy top) talks to an audience. Behind her is a TV with statistics about inclusion. There is an audience in the foreground. #inclusiveMarketing #DEI #brands #representationMatters #diversityWins #diverseTeamsMakeAdifference #digitalMarketing #diversityIsProfitable #inclusionMatters #marketing #inclusiveBrands #inclusiveMarketing #progressiveMarketing #brandGrowth #businessGrowth #brandMarketing #brandCampaigns #authenticMarketing #theBusinessCaseForInclusion #marketingEffectiveness

Let’s meet at the ANA Multicultural Marketing & Diversity Conference, Las Vegas – Nov 18 - 20 In today’s evolving media landscape, prioritizing Diversity, Equity, and Inclusion (DEI) in advertising isn't just good business—it’s a critical responsibility. The ANA / TAG TrustNet Programmatic Transparency Benchmark is here to empower brands with actionable insights into DEI in their media investments. With the Benchmark, you can measure, target, and amplify your support for diverse-owned media like never before:   ·      Track ad spending on female- and minority-owned publishers ·      Set targets and monitor your progress ·      Add new diverse-owned sites to your inclusion list ·      Ensure media quality meets brand safety and performance standards   The latest ANA Programmatic Media Supply Chain Transparency Study uncovered that only transparent, intentional strategies effectively channel ad spend toward diverse ownership. Join the ANA, TAG TrustNet and Fiducia, in a commitment to a more inclusive advertising landscape.    We will be exhibiting at the ANA Multicultural Marketing & Diversity Conference in Las Vegas – Nov 18 - 20 or schedule a meeting with us: info@fiducia.eco   Better transparency, stronger accountability, inclusive impact! #ANAMasters #associationofnationaladvertisers #programmaticmedia