In CS world, emotionally charged customer moments are an opportunity. We had two recent incidents with two in-launch customers. Customer A kept experiencing an issue with a basic feature in our product. The customer was clearly frustrated. Customer B, another in-launch customer, was not engaging with our CS team. This was likely to impact their go-live plans and compromise the launch experience for their team. How you engage with customers in these moments is vital? Most B2B vendors (rightly) focus on the usual CS metrics. But moments like these are an opportunity to build strong and lasting relationships with your customers. If done right, your customer comes out of these incidents with increased level of trust in your brand. #customersuccess #customerrelationship #customerexperience
Gaurav Harode’s Post
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8moIndeed, navigating emotionally charged moments is essential in customer relations. Thanks for sharing Gaurav