Kluster ’s Post

Deal Amount vs. Engagement...Why does this matter for your business? Comment “DEAL” to find out! Huge thank you to Paul Tyrrell from FieldInsight for being part of the beta! #ClosingDeals #SalesProcess #SalesTips #B2BSales #SalesPipeline #SalesMetrics #SaaS #HubSpot #ArkeoAi

🧐 The biggest misconception about TAM? That simply having a large market is enough. In his keynote at SAAS NORTH Conference, Neil Patel explains that true TAM isn’t just about market size—it’s the number of customers willing to pay for your solution multiplied by the annual value per customer. 💡 Key takeaways: 1. Real TAM = Paying Customers Only: It’s not about a big audience; it’s about those who see value in your product and are ready to invest in it. 2. Annual Customer Value: This needs to come from solid, historical data, not projections. Understanding your true TAM is critical in shaping realistic goals and aligning your team’s focus on who truly matters—your paying customers. #SaaSNorth #TAM #GrowthStrategy #CustomerValue #SaaS #MarketStrategy

On a recent Mid-year forecasting course in Pavilion, we discussed reactions to forecasting numbers. It's intriguing how initial responses can range from shock and panic to embracing the numbers. After initial shock, sales professionals usually move into an experimental phase before fully engaging with the data. How is your forecast for this year shaping up? #Forecasting #SalesProfessionals #SaaS

Your customer's buying journey started long before you entered the equation. Weeks, months... maybe more. Don't make them start telling there story from the beginning for your sake. Listen to what they said before you ever met them, then delight them by meeting them where they are. Signals are not features, they're an act of politeness in a process your customer might not enjoy overall but has to engage in. Salesloft makes it better. #salesloft #saleslove #revops #revenueleader #sales #salesleader #saas #revenueorchestration #durablerevenue #forecasting

Are you tracking opportunity cohorts? User cohorts are default standard in product teams. Yet, opportunity cohorts seems to be seldom used in revenue analytics, or? Ofc, cohorts came with their own challenges, but are a good way to compare how opportunities created each week develop over time. You can slice and dice them by e.g.: - Lead source - Industry - Segment - Territory If referred to win rates, it can help answer questions like: 1. Has my win rate gone down/ up over time? 2. Are there severe differences by lead source, industry, territory, segment? 3. What can we learn As we all live in fast changing environments, it's sometimes hard to pinpoint what has driven the change. BUT, knowing that there has been a change is a good starting point. Curious what you think? PS: I know you love cohorts Robert Gimbel #revops #gtm #saas

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗥𝗮𝘁𝗲𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 SaaS businesses experience varied churn rates depending on their target market. In 2023, the average annual churn rate was 5.2%, with SMB-focused companies seeing a 58% yearly rate, while those serving large organisations range between 6% and 10%. Tailoring your strategy to your market segment is crucial for maintaining healthy retention rates. #StrategicPlanning #FinanceLeadership #BusinessGrowth #SaaS #BusinessGrowth #Innovation #StartupFunding #SaaSGrowth #BusinessSuccess #Innovation #RevenueRetention #CustomerSuccess #TechTrends #SaaSStats #SaaSStatistics #SaaSContentTips #SaaSContentMarketing #SaaSMarketing #SaaSGrowth #SaaSSEO #SaaSSEOTips #SaaSLeadGen #SaaS #SaaSBusiness #SaaSStartup #SaaSSoftware #SaaSStartups #SaaSMarketingTips #SaaSMarketingAgency #SaaSAgency #SaaSSEOAgency

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗥𝗮𝘁𝗲𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 SaaS businesses experience varied churn rates depending on their target market. In 2023, the average annual churn rate was 5.2%, with SMB-focused companies seeing a 58% yearly rate, while those serving large organisations range between 6% and 10%. Tailoring your strategy to your market segment is crucial for maintaining healthy retention rates. #StrategicPlanning #FinanceLeadership #BusinessGrowth #SaaS #BusinessGrowth #Innovation #StartupFunding #SaaSGrowth #BusinessSuccess #Innovation #RevenueRetention #CustomerSuccess #TechTrends #SaaSStats #SaaSStatistics #SaaSContentTips #SaaSContentMarketing #SaaSMarketing #SaaSGrowth #SaaSSEO #SaaSSEOTips #SaaSLeadGen #SaaS #SaaSBusiness #SaaSStartup #SaaSSoftware #SaaSStartups #SaaSMarketingTips #SaaSMarketingAgency #SaaSAgency #SaaSSEOAgency

Members gets to assess their own organizations in their value journey by participating, and even more exciting, members will receive a peer comparison to our other Customer Value Community Members of over 1,000 companies. What are you waiting for! Take the assessment today: https://hubs.ly/Q02plnR70

Customer Success isn't just a cost center—it's your secret weapon for scaling revenue. Are you harnessing data to predict churn and drive expansion? If not, you're falling behind. In today's competitive landscape, innovation in success strategies isn't optional—it's essential. #customersuccess #saas #cco

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗖𝗵𝘂𝗿𝗻 𝗥𝗮𝘁𝗲𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 SaaS businesses experience varied churn rates depending on their target market. In 2023, the average annual churn rate was 5.2%, with SMB-focused companies seeing a 58% yearly rate, while those serving large organisations range between 6% and 10%. Tailoring your strategy to your market segment is crucial for maintaining healthy retention rates. #StrategicPlanning #FinanceLeadership #BusinessGrowth #SaaS #BusinessGrowth #Innovation #StartupFunding #SaaSGrowth #BusinessSuccess #Innovation #RevenueRetention #CustomerSuccess #TechTrends #SaaSStats #SaaSStatistics #SaaSContentTips #SaaSContentMarketing #SaaSMarketing #SaaSGrowth #SaaSSEO #SaaSSEOTips #SaaSLeadGen #SaaS #SaaSBusiness #SaaSStartup #SaaSSoftware #SaaSStartups #SaaSMarketingTips #SaaSMarketingAgency #SaaSAgency #SaaSSEOAgency