Gap’s Post

That was a FAST and abrupt marketing campaign. Following up on my post about the Lands' End canvas bag $1 promotion - it’s ending. Did it work? Well for one, the experience wasn’t ideal for consumers. I tried to access the website and it was down. Sadly, I did not get a canvas bag. According to the follow-up article posted here, some consumers got a message that the promotion reached capacity for the day. Was it successful? That depends on how successful is defined. Did they get new consumers? Did consumers who could not cash in on the dollar deal purchase a canvas bag anyway? And will they be repeat customers? That is the metric that will take a while to track and see. Perhaps the promotion was “too good to be true” and the company was not prepared for the customer flow, the impact it would have on the website and how to handle the poor experience for consumers. #marketing #branding #campaign

What role does merchandise play in transforming the way we market art? This article dives into how artists and galleries are utilizing merchandise not only as a revenue stream but as a powerful marketing tool that amplifies their brand in unique ways. By integrating merchandise into their strategies, creatives are finding new ways to engage with audiences, open conversations about their work, and create memorable experiences beyond the gallery walls. This approach allows them to connect on a more personal level, turning collectors and art enthusiasts into brand advocates. I'm curious to hear your thoughts on this. Do you think merchandise can significantly boost an artist's visibility and impact? What strategies have you seen that really make a difference in art marketing? https://lnkd.in/e-hmHfCX

I started working with a skincare brand, and it was my fault for not properly examining their social media accounts and website. We launched the ads and received 1.2K landing page views, 8 ATCs, and 2 purchases. We spent $150 and got back $23. What I noticed… 1.They needed a stronger brand identity.. The choice of colors is off-putting and doesn't appeal to people interested in skincare. 2.This issue extended to the website, where the fonts are neither readable nor visually appealing. 3.They didn’t have quality images of their products, which affects their social media presence as well. 4.The website lacked reviews & good product images. We fixed that and saw an increase in the conversion rate

I know I'm not the only guilty one Have you ever bought a product just because of the packaging? Well for me yes it happened with biscuits you can use biscuits to bribe me that's how much I love it So I saw this biscuit and I decided to buy it because of how delicious the packaging looked Just the first bite,I knew I had wasted my money, the taste was bad 😞 Regardless of how I felt they have made a sale. what am I trying to say 📌 your brand visuals are very important it's a sure way to attract your audience The more eyes on your business, the more you are likely to sell. Starting from the brand color The fonts The website All these have an impact on your brand growth 📌 Your brand visuals should be a huge focus to remain in your customers minds. Leave a comment if you agree with this 👇 #branding #socialmediamanager

Independent Thinking dives into the world of brand mascots, exploring how these iconic characters can help you build a stronger brand and drive sales. Key takeaways from the article: 🧠 The psychology behind brand mascots: Learn how they evoke emotions and create lasting connections. 🤴 Successful mascot examples: Get inspired by real-world case studies of brands that have leveraged mascots effectively. 📝 Tips for creating your own mascot: Discover essential guidelines for designing a memorable and engaging character. #NationwideMarketingGroup #RetailMarketing #BrandMascots #CustomerEngagement #BrandBuilding #SuccessTips

How does our choice of identity influence our choice of brands? Identity is the raw honesty that expresses who we are through our own eyes, not merely through brands. We are all exhausted by brands’ misfires and attempts to box us in. People are demanding authenticity. Break the 4th wall. The theatre world has a concept it calls the fourth wall, which refers to an imaginary barrier separating the stage from the audience. As consumers, we experience this in advertising too. It’s the invisible barrier that distances us from brand storytelling. We sense the fourth wall in our common attitude that dictates, “We may notice your ads, interact with you on occasion—but we’re just not that close.” How much is the brand story like ours? In a world that’s changed so dramatically, who’s to blame us? Everything has changed. Climate, trade, business. Health, transportation, currency. Community structures, family structures, social contracts. Culture. Everything. Yet, most advertising stories are still based on a brand-centric approach left from the industrial age. Looking inside the next generation, they don’t care about the brand story; they care about their story. The goalpost has shifted. The 'story of us’ is now the only one that matters. That’s why identity matters. We see this every day. I was hanging out with my 17-year-old nephew when, out of the blue, he turned to me and smirked, ‘You know, my dad and I were talking the other day about how we wish there were more advertising.’ He laughed, but I shot back (noticing his branded t-shirt and sneakers): ‘When I work with Puma, I’ll let them know.’ I felt momentary satisfaction as he grappled with how we could love anything Puma and hate everything else. It was obvious he had never considered how his relationship with the brand had become interwoven with how he chose to show up. Value is often invisible until it’s absent. Plato said, ‘Those who tell the story rule the world.’ We call this level of devotion that’s firmly grounded in our identity brand love. But most, like my nephew, can’t fathom that such attachment is possible on a broad scale. That’s why we do what we do. By understanding the underlying science of identity, Maude helps brands break through to a higher level of connection that can be captured by all brands, not just a select few.

The moment someone says Apple, its logo comes to mind. If we say Adidas, the 3 stripes are immediately imprinted in your brain. When someone mentions McDonalds, your mouth starts salivating imaging biting into its juicy burgers. What is common in all these companies? Their branding strategies. The reason some brands are easily recognisable, while some others aren’t, lies in the way they are able to connect and evoke emotions in the people. They have understood their audience, and have found interesting ways for them to resonate with the brand. To understand how to do the same, how to go from a local unknown brand to a nation-wide sensation, click below! Regardless of what you do, or who your audience is, we can help you craft your story in a way that is emotionally enticing with just a hint of humour to attract the right kind of traffic, online and in-store. https://lnkd.in/dXsM5J3J #HatsOffDigital #brandingagency #digitalmarketingagency #brandbuilding

Exploring ways to market art can feel tricky, especially when it comes to merchandise. Many artists find themselves overwhelmed trying to create products that truly represent their work without much guidance. The article I just read highlights how merchandise can serve as an essential tool in an artist's marketing arsenal, offering both visibility and additional revenue streams. First off, it's crucial to identify who your target customer is. Ask yourself what everyday items they would appreciate that represent your brand. Next, consider the differences between promotional and fully custom merchandise. While promotional items may serve as giveaways, custom products allow for much more creative freedom and can really showcase your artistic style. The benefits of well-thought-out merchandise are clear: it elevates your brand, creates a tangible connection with your audience, and can lead to increased loyalty and impressions. Opting for quality over quantity means that your products truly resonate and don’t end up lost or discarded. Have you tried using merchandise as part of your marketing strategy? What’s worked well for you? Share your experiences below! https://lnkd.in/e-hmHfCX

💭 Brand reflection: Brands are not just entities; they're results, crafted in the mind and honed over time. It's fascinating how repeated actions form strong patterns, which our minds naturally gravitate towards. The clearer the pattern, the more identifiable the brand becomes. The appropriation and reinterpretation of the Coca-Cola logo in different parts of the world is a testament to brand construction and the positioning they have achieved over time. It exemplifies the power of a strong brand identity that transcends borders and cultures. https://lnkd.in/gpVyy_eF

The use of audience relevant, limited (and free) items offers a great opportunity to build brand equity. Promotional products offer more brand impressions than any other media! Per our earlier post, direct-to-print offers low runs and lower costing to make these campaigns powerful and cost effective! Let's Drive Your Brand. #brandedmerch #socialmediacampaigns #promotionalproducts #activationgifts #print