Did you know that 90% of snap decisions about products are based solely on colour?
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Why Colours Matter in Branding and Social Media
Colour isn’t just a design choice it’s one of the first things your audience notices, and it has the power to communicate your brand's personality, influence emotions, and even boost recognition by up to 80%.
● Colours Influence Emotions: Think of blue for calm, red for energy, and yellow for happiness.
Each colour triggers a different response, so picking the right palette can align your brand with specific feelings.
● Build Brand Recognition: Consistent colour usage increases brand recognition.
For example, Coca-Cola’s iconic red or Facebook’s blue.
They don’t just look good; they make these brands instantly recognizable across all platforms.
● Colours and Your Audience: Different colours appeal to different demographics and cultures.
Knowing your audience means selecting colours that resonate specifically with them, from trust-building blues to action-driven reds.
● Colours for Call-to-Actions: Did you know certain colors can also increase clicks and engagement on social media?
Orange and green, for instance, are popular for CTAs because they stand out and encourage clicks.
● Consistent Color Use Across Platforms: Keeping your brand colours consistent across your website, social media, and even packaging reinforces your brand identity, making it stronger and more memorable.
Ps: Which colors resonate most with your brand?
📍 What feeling do you want your audience to associate with you?
So you want to take your brand’s colours to the next level?
Let’s design a color scheme that captures your brand’s true essence.
Drop a comment or DM me to get started.
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On a mission to help service & SaaS tech brands transition from "Best Kept Secret" to "Thriving" in their industries || Brand, Social Media & Content Strategist || Building @thebusinesshelpp
4wAmazing work 👏🏽 A stronger brand identity makes a lot of difference!