Gallery Media Group’s Post

The new year is just around the corner! Tune in to hear Matthias Cada from Annalect Germany (Omnicom Media Group) and Ellinor Klier from Havas Media Germany share their thoughts about trends that will improve campaign effectiveness in 2025 and beyond 🚀

Check out this insightful conversation on Sightly's podcast "Breaking Through the Mayhem" with Jamie Seltzer and Marissa Price discussing how brands can leverage data to make informed and agile decisions!

What happens when your measurement framework blocks your next big marketing win? Jamie Seltzer unpacks how leading brands find the sweet spot between data-driven decisions and marketing agility. Learn how Havas Media Network’s “Three C’s” framework is reshaping brand engagement across 18 global markets, and why being “future ready” beats being “future proof.” Join Jamie Seltzer(Global EVP of CSA & MX Analytics at Havas Media Network) and host Marissa Price (Chief Client Officer at Sightly) for Episode 23 of Breaking Through the Mayhem. 🎧 Listen now: https://lnkd.in/end-mPcw

In case you missed it, our head of media strategy, John Michael, shared some insights at the All Leads talk earlier this month. Head over to our blog to catch all the details, key takeaways, and learn how you can apply these strategies! 👉 https://lnkd.in/e3NsKxht #MediaStrategy

How can brands stand out in a crowded digital market? 🤔 Join Jane Ostler, Global EVP Thought Leadership at Kantar, and Richard Lloyd, Meta’s Director of Marketing Science, Global Clients and Agencies, as they delve into the evolving landscape of digital media. In this episode, recorded live at Cannes Lions week, they discuss the rise of online video, the difference between difference and distinctiveness and the critical importance of attention in advertising. Tune in now: https://loom.ly/vNrtPMI

We have just released our 15th edition of annual media trends report. A few findings to highlight that I know are very relevant to my network, based on our recent and ongoing discussions: 1. Generative AI: From experiment to essential—AI will create hyper-personalized experiences that boost engagement and loyalty. 2. Enhanced storytelling: Brands that tap into niche interests and fandoms will cut through the noise and build deeper connections. 3. Optimized media spend: Smart partnerships and retail media solutions will ensure every euro drives impact in an increasingly competitive space. Download the full report for more insights!

The secret to impact on digital channels: Start with creative optimisation and then move through to platform optimisation, that way you'll get the best of both worlds, as Jane and Richard conclude. This podcast is worth a listen!

Interesting insights to look forward to 🤩! How will AI impact brand and audience interaction going forward, with the rapid adoption rate of AI technologies? #performancemarketing #digital #dentsu

For a while, RFPs coming across the transom focused on performance measurement. Now I’m seeing a swing back to brand building. But our media environment has evolved since we were here last. Messages pour in from every platform; personalized, AI-driven and curated. How do we communicate a whole brand message in this fragmented landscape? BarkleyOKRP media and analytics experts Reshma Karnik and Sean Corcoran tell you how. Join them, and me, in the latest episode of This Modern Brand.  https://lnkd.in/gyYNN5XV

Don't Put All Your Eggs in One Basket: The Case for Diversifying Your Advertising Strategy! In today's media landscape, relying solely on TV advertising means missing out on a significant portion of your audience. This insightful article from Audacy explains why including radio is essential for maximizing consumer reach and engagement. Don't limit your brand's potential—explore the benefits of a diversified advertising strategy!