FutureBrand UXUS’ Post

Did you know a staggering 80% of a product's environmental impact is influenced by decisions made at the design stage? 🌍   In our latest article from the ‘Designing a Better Tomorrow’ series, Creative Strategist Rachel Edmonds shares how she's tackling sustainability fatigue by championing purposeful design.   She asks: What if we reimagine our approach to sustainability right from the inception of a project?   Looking ahead, the article underscores the pivotal role of design, where intentions forge tangible realities; with examples from the likes of Haptic Architects & Ramboll, Geoship and Delve by Sidewalk Labs (Part of Google).   By embracing a holistic approach to design—grounded in adaptability, durability, and forward-thinking AI innovations—we can sculpt a tomorrow that prioritizes sustainability, fosters innovation, and ensures collective prosperity.   Read her thoughts in the link: https://lnkd.in/eQV4a-Nb #SustainableDesign #Innovation #ForwardThinking #DesignForTomorrow

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