Fullintel’s Post

If #conferences are not part of your executive communications mix, they should be. Find out why in my latest article in PR Daily: Conferences: The Jelly to the Peanut Butter of Media Relations. https://lnkd.in/eiiMGwbd We live and breathe conference strategy at //NKST and understand the power of conferences as catalysts for growth and visibility. We have the proven expertise, relationships and extensive network to drive impactful strategies that elevate businesses and executives to new heights. Whether it's forging valuable connections, showcasing #thoughtleadership, or securing #media coverage, conferences offer unparalleled opportunities to make waves in your industry. And when combined with strategic media relations, the results are truly transformative. Looking to take your thought leadership and #executivevisibility to the next level? Give us a shout! #conferences #integratedcommunications #thoughtleadership #pr #publicrelations #mediarelations

Terrific new PR Daily article written by Tara Zwicker Baumgarten, Head of PR and Strategic Communications at NKST a growth acceleration firm about the importance of making #conferences a strong part of your executive communications mix. #conferences #integratedcommunications #thoughtleadership #pr #publicrelations #mediarelations #businessisalwayspersonal #brandsarealwayshuman #weshouldtalk

Congrats Tara Zwicker Baumgarten on your recent by-line article in PR Daily about the importance of making #conferences a solid part of your executive communications mix. You can check out her latest article in PR Daily: Conferences: The Jelly to the Peanut Butter of Media Relations. https://lnkd.in/eiiMGwbd Here at //NKST, we live and breathe conference strategy and understand the power of conferences as catalysts for growth and visibility. We have the proven expertise, relationships and extensive network to drive impactful strategies that elevate businesses and executives to new heights. Whether it's forging valuable connections, showcasing #thoughtleadership, or securing #media coverage, conferences offer unparalleled opportunities to make waves in your industry. And when combined with strategic media relations, the results are truly transformative. Isn't it about time to level-up your thought leadership and #executivevisibility? Give us a shout! #conferences #integratedcommunications #thoughtleadership #pr #publicrelations #mediarelations https://lnkd.in/e_dAiF_U

🌟 Embrace the Power of Public Relations in 2024 with Expert Jeremy Knauff In today's rapidly evolving business landscape, the strategic use of public relations has become more crucial than ever. As we navigate new challenges and opportunities, understanding and leveraging PR can significantly impact your business's growth and reputation. I'm excited to announce that Jeremy Knauff, a renowned public relations expert from Spartan Media, will be the opening speaker at our 'Breakthrough Wins Summit.' Jeremy's deep expertise in PR is invaluable for businesses looking to strengthen their market presence and navigate the complexities of today's environment. 🔹Gain insights into the latest PR strategies and trends. 🔹Learn how to effectively manage your business's public image. 🔹Understand the role of PR in driving business success. The summit will feature a total of 14 expert speakers, each providing unique strategies, insights, and support across various business domains. This is an unmissable opportunity for professionals seeking to enhance their skills and stay ahead in their respective fields. Join us as we kick off the summit with Jeremy Knauff and dive into the world of public relations. Whether you're new to PR or looking to refine your existing strategies, this summit is tailored to provide you with the tools and knowledge you need. Register now to secure your spot and be part of this transformative event. Let's make 2024 a year of breakthroughs and success! Register Here: https://lnkd.in/gK2f4Vt8 #BreakThroughWinsSummit #PublicRelations #JeremyKnauff #BusinessGrowth #StrategicPR #Yourjourneystartshere

🌟 Embrace the Power of Public Relations in 2024 with Expert Jeremy Knauff In today's rapidly evolving business landscape, the strategic use of public relations has become more crucial than ever. As we navigate new challenges and opportunities, understanding and leveraging PR can significantly impact your business's growth and reputation. I'm excited to announce that Jeremy Knauff, a renowned public relations expert from Spartan Media, will be the opening speaker at our "How To Thrive Despite Today's Real Estate Market" Summit.' Jeremy's deep expertise in PR is invaluable for businesses looking to strengthen their market presence and navigate the complexities of today's environment. 🔹Gain insights into the latest PR strategies and trends. 🔹Learn how to effectively manage your business's public image. 🔹Understand the role of PR in driving business success. The summit will feature a total of 14 expert speakers, each providing unique strategies, insights, and support across various business domains. This is an unmissable opportunity for professionals seeking to enhance their skills and stay ahead in their respective fields. Join us as we kick off the summit with Jeremy Knauff and dive into the world of public relations. Whether you're new to PR or looking to refine your existing strategies, this summit is tailored to provide you with the tools and knowledge you need. Free Registration Here: https://lnkd.in/gzXsbkNp Register now to secure your spot and be part of this transformative event. Let's make 2024 a year of breakthroughs and success! Hurry we start March 27th Dr. Shahram Maralani Dr. Fern Kazlow (Dr. K) Jolene Slavik Ryan Dumas Bob McIntosh Dave Seymour Jason Anderson Raja Marhaba Jonathan Marhaba Ashley Herrera Nick Legamaro #BreakThroughWinsSummit #PublicRelations #JeremyKnauff #BusinessGrowth #StrategicPR #Thrive

A summary analysis of the keynote address by YB Fahmi Fadzil, Malaysia's Minister of Communications, at the launch of the Public Relations PRactitioners Society of Malaysia (PRactitioners), and his view on the organization's role: 1. Timing and Significance: The Minister emphasizes that the launch of PRactitioners comes at a crucial time, both for Malaysia's development and in the context of global challenges. He views this as a significant milestone for the PR industry and the broader communications landscape in Malaysia. 2. Recognition of PR's Importance: Fahmi Fadzil highlights the vital role of PR, especially in crisis management, citing the example of PR professionals' contributions during the COVID-19 pandemic in maintaining public trust and disseminating crucial information. 3. Industry Maturity and Ambition: The Minister sees the establishment of PRactitioners as a sign of the PR industry's maturity and ambition in Malaysia. He believes it reflects a collective desire to elevate standards and foster professionalism in the field. 4. Alignment with Government Vision: He notes that the goals of PRactitioners align with the government's vision for a more transparent, responsive, and engaged Malaysia. 5. Role in Nation Branding: The Minister emphasizes PR's crucial role in shaping perceptions and positioning Malaysia as a key player in the global economy. 6. ASEAN Chairmanship: A significant portion of the speech focuses on Malaysia's upcoming role as ASEAN chair. The Minister sees PR as a strategic tool in: a. Shaping and projecting Malaysia's image as an ASEAN leader b. Building trust among ASEAN member states through transparent communication c. Engaging the domestic audience and fostering national pride d. Managing potential challenges and crises 7. Ethical and Effective Communication: Fahmi Fadzil envisions PRactitioners playing a role in building an ethical and effective communication landscape that serves the needs of the nation and its people. 8. Unity and Collaboration: The Minister encourages PRactitioners to grow "in unity with its fellow organisations," suggesting he sees a collaborative role for the society within the broader PR and communications ecosystem. In conclusion, the Minister of Communications views PRactitioners as a crucial player in elevating Malaysia's PR industry, supporting national development goals, and enhancing the country's image and influence, particularly as it prepares to take on a leadership role in ASEAN. He sees effective PR as essential for crisis management, public engagement, and fostering unity both domestically and regionally. Public Relations and Communications Association of Malaysia (PRCA Malaysia) PRCA Institute of PR Malaysia IPRS (Institute of Public Relations of Singapore) Malaysian Press Institute IPRA International Public Relations Association Institute of PR Malaysia Malaysian Communications and Multimedia Commission Malaysian Press Institute The ASEAN Secretariat

I'm very happy to announce that PRovoke Media and the PR Council are joining forces for this year's North American Summit, a move that underscores our commitment to fostering innovation and excellence in PR practice. 🔍 Titled 'Proving and Improving the Value of Public Relations', the PRovoke Summit North America aims to enhance the understanding and appreciation of PR’s true value in today's complex reputational landscape. 🔬 A cornerstone of the partnership will be an industry-wide North American survey led by AMEC Measurement and Evaluation, which will examine attitudes towards the effectiveness of PR practices — aiming to bridge the divide between agency and in-house perceptions. 💡  Specific areas of discussion will include such crucial topics as: C-suite value, the effectiveness of ESG initiatives, talent and skills development, the integration of technology and AI, the impact of earned-led creativity, ROI amid geopolitical volatility, employee advocacy metrics, the business impact of DEI and measuring what matters. 📅 The PRC, which counts 150 of US and Canada’s premier global, mid-size, regional and specialty PR firms as members, will serve as the title sponsor of PRovoke Media’s 2024 North American Summit, which takes place on 1 May at the Whitby Hotel in New York, ahead of the 2024 North American SABRE Awards later that evening. 📣 Stay tuned for more details, with the survey going live in mid-March. I would urge all PR professionals to participate, to ensure we can all identify and address the most pressing challenges relating to investment, value and impact. Kim Sample Diana Littman Paul Holmes Diana Marszalek Kim Cataldi Alessandra Halperin

📢 Exciting News! Our Dutch Partner Wisse Kommunikatie Acquires MediaTrainingBenelux 🎉 We are thrilled to announce that Wisse Kommunikatie and partner agency of Insticom - Reputation & PR, is acquiring MediaTrainingBenelux, the renowned training company founded by Evert van Wijk. 🤝 This acquisition allows Wisse Kommunikatie and Insticom to not only expand our client portfolio but also offer a broader range of training courses in crisis communication, media appearances, and spokesperson training, along with enhanced communication and PR services. 🔗 Over the next two years, Evert van Wijk will gradually withdraw from MediaTrainingBenelux, ensuring a smooth transition as Wisse Kommunikatie fully takes over the activities and responsibilities. 🚀 Wisse Kommunikatie, established in 1982, has built a strong reputation in media training and crisis communication, especially within the healthcare, ICT, industry, chemistry, mobility, transport, and construction sectors. Our collaboration with Insticom has strengthened our presence in the Benelux, supporting numerous multinationals with their communication and public relations needs. 🌟 MediaTrainingBenelux, under the leadership of Evert van Wijk, has been a well-established name for over thirty years, offering top-notch media, crisis, debate, and spokesperson training to CEOs, communication managers, spokespersons, and politicians. “We are very pleased with this wonderful opportunity,” says Serge Beckers, managing partner at Wisse Kommunikatie. “Our vision of media training and our approach align closely with MediaTrainingBenelux, allowing for seamless integration into our training department.” Hans Karperien, managing partner of Insticom, adds, “The acquisition will enable MediaTrainingBenelux clients to benefit from the extensive expertise of Wisse Kommunikatie and Insticom in public relations and crisis communication.” Evert van Wijk shares, “We sought a strong international partner with a significant Benelux presence. Wisse Kommunikatie and Insticom, supplemented by the global network Worldcom, perfectly fit this vision, extending our reach to new clients in the Benelux and beyond.” 📅 The acquisition will be finalized in the coming weeks. Stay tuned for more updates! #Acquisition #MediaTraining #CrisisCommunication #PublicRelations #WisseKommunikatie #Insticom #MediaTrainingBenelux #PR #Communication #Benelux #Worldcom

R+A Senior Director Chelsea Rose Beroza reflects on the necessity of quality working relationships among communications partners: “Successful communications at any organization are built on successful working relationships. This includes the relationship between agencies and their clients, the communications team and leadership, and across all levels of an organization. A lack of buy-in from senior staff on the value of public relations, stalled internal information-sharing with the communications team, or misunderstandings around the role of an agency in amplifying an organization’s story all have the potential to diminish the impact of a campaign. Working productively with an agency requires both partners to establish a foundation of trust and open communication.”   Read more tips for working with an outside public relations partner in Forbes:

From developing a humanized storytelling approach to incorporating data-driven public relations insights, it’s interesting to see what trends have been adopted into communications strategies this year. Here are the six suggestions that Jenna Guarneri from JMG Public Relations shared in Forbes to stay competitive: - Personifying the brand to make it more approachable to a target audiences - Building trust and credibility with clients through authenticity - Facilitating social media engagement and positioning thought leaders - Interpreting data and incorporating it into the decision-making process - Utilizing AI-powered software and tools to complement human expertise - Upskilling to grow professionally and adapt to the changing landscape Check out her article to see if these would be valuable for your organization.