AMEC Measurement and Evaluation

We are looking forward to welcoming members, friends, colleagues, and new faces tonight at our NYC member drinks from 17.30pm #communication #measurement #evaluation #data #analytics #pr #member #collaboration #amecmm #community #networking

Join this great thought leadership webinar, moderator Mary Elizabeth Germaine, Ketchum join a client panel to discuss: Data Driven Decision Making, welcoming: Megan Bagwell, Senior Director of Engagement, Michelin, Stephanie Friswell, Head of Communications, Capital One Auto Finance Mike Hostetler, Vice President, Consumer Insights, American Egg Board, Joseph Poulos Senior Director Communications, Target Encore #amecmm event from the North American Chapter with valuable client perspectives looking at #measurement #evaluation #data #analytics #challenges #successes #internalstakeholders #agency #collaboration

Join AMEC's European Chapter Final Catch-Up Call! 🎄 The holiday season is upon us, and we couldn’t think of a better way to celebrate than by gathering with our amazing European members! Join Simon Gebauer, EU Chapter Chair, and Karakeva Sophia Karakeva, Co-Chair, for a joyful and festive Zoom call filled with holiday cheer and exciting activities. Here’s what’s on the agenda: A Review of 2024, Regional Updates, A Look Ahead to 2025 The Big End of Year Quiz! Test your knowledge and compete for fantastic prizes: 🥇 1st Prize: One free AMEC Award entry (valued at £275) – Sponsored by AMEC Measurement and Evaluation. 🥈 2nd Prize: A magical Fiaker Horse Carriage Ride for 3 through Vienna during the AMEC 2025 Summit (valued at €105) – Guided by OBSERVER Brand Intelligence CEO Florian Laszlo sponsored by Observer. 🥉 3rd Prize: A wine basket with a premium selection of wines (valued at €100) – Sponsored by DataScouting. Dress Code: Let’s make this festive! Show off your holiday spirit with colorful, seasonal attire.

This post celebrates the culmination of AMEC Measurement and Evaluation Measurement Month, highlighting The Measurement Evaluation & Learning (MEL) Manual for Public Communication authored by Distinguished Professor Jim Macnamara. The MEL Manual is an incredibly valuable resource, accessible to all involved in public communication. It encapsulates a wealth of knowledge, presenting Professor Macnamara's expertise and specialized tools and templates developed over years of hands-on research and experience. You can see the much celebrated session Dr Macnamara presented in Sofia at the AMEC Global Summit on Measurement 'One Third of a PhD in Evaluation' where these materials were showcased. #amecmm annually unites a diverse community dedicated to advancing communication measurement and evaluation. https://lnkd.in/eMYcibXT

Join this great panel session today for AMEC Measurement and Evaluation Measurement Month featuring not one but two AMEC Board Directors Francois van Dyk Ornico and Amrita Sidhu Medianet Insights #amecmm #data #analytics #pr #communication #measurement #mea #member #community #collaboration

In today’s rapidly evolving media landscape, we’re communicating across a vast array of channels, reaching new generations of audiences who interact within their own information ecosystems. This shift has transformed the way we engage and deliver messages, raising an important question: How do we adapt our measurement strategies to truly assess the effectiveness of our communications? Register Now: https://lnkd.in/gu82yrZr This session is designed for organizations ready to begin their measurement journey. AMEC APAC Chapter Co-Chairs Deb Camden and Felicia Nugroho will cover the essential first steps in implementing impactful measurement practices, introducing AMEC’s available learning resources and frameworks to guide you. Organized by the AMEC APAC chapter, this webinar is conveniently timed for Asia-Pacific participants eager to build a solid foundation in communication measurement and evaluation. #amecmm #member #education #community #ief #m3 #measurement #evaluation #communication #measurewhatmatters #barcelonaprinciples

Register for today's 2pm GMT AMEC Measurement and Evaluation Measurement Month webinar on: Misinformation and Disinformation and their impact on the future or PR and Communication. Make sure to attend today and hear from Massimo Moriconi, @omnicom pr group Italy Nesin Veli, CEO, Identrics and Rafi Mendelsohn, VP Marketing, Cyabra with AMEC CEO Johna Burke moderating. Register Now: https://lnkd.in/eG3b8Yua

AMEC Measurement and Evaluation continues in full swing with sessions to come, this blog post from AMEC Chair Raina Lazarova, Co-founder Ruepoint on Navigating Data Quality in PR and Communications reflects on the expert panel on Data Quality. This discussion is only the beginning. As part of AMEC Measurement Month, we invite all PR and communications professionals to explore more events and resources on the AMEC website and join us in advancing best practices in communication measurement. Read More: https://lnkd.in/exRs8g4F This session hosted by the AMEC European Chapter in a collaboration between LATAM Chapter Chair Aldo Vietri, Edelman; Rob Key, Converseon, Board Director and Tech Hub lead; Frank Gregory, Nestlé and AMEC Director and In-House Member SIG Chair Kyle Mason Shell is available on-demand here: https://lnkd.in/epa95wQA Thanks to Co-Chairs Karakeva Sophia, DataScouting and Simon Gebauer OBSERVER Brand Intelligence #data #quality #impact #pr #communication #amecmm #metric #ai #analysis #analytics

Join AMEC Measurement and Evaluation North American Chapter Co-Chairs Mary Elizabeth Germaine Ketchum, Jane Quigley Converseon and Johna Burke AMEC CEO for a informal networking drinks reception in NYC on Tuesday 3 December from 5pm EST Join us and spend a relaxed couple of hours connecting and catching up with fellow AMEC members, industry partners and bring along colleagues, all are welcome. Please RSVP so we can cater for correct numbers, confirming your intention to attend. https://lnkd.in/e7inH3fM #amecmm #member #community #networking #connect #communication

AMEC Measurement and Evaluation member and multi #amecawards winner Fullintel, Director of Projects, Eswari Vasudevan shares insights for #amecmm on the tips and tricks for effective PR Measurement in the Pharmaceutical Industry Read More: https://lnkd.in/emd9aXdj #measurement #evaluation #communication #pr #data #analytics #corporatereputation #niche #metrics