Food Industry Executive’s Post

As a CPG broker agency, we're always keeping an eye on the latest trends shaping the food industry. Here's a glimpse into what's driving consumer choices: 🌱 Sustainability: Consumers are increasingly demanding products that are ethically sourced and environmentally friendly. 🥩 Health and Wellness: Healthy eating is a top priority, leading to a surge in demand for clean, natural, and functional foods. ⏰ Convenience: Busy lifestyles have fueled the popularity of ready-to-eat meals, snacks, and single-serve portions. 🚀 Innovation: From healthy whole foods alternatives to unique flavor combinations, innovation is key in capturing consumer attention. What trends are you seeing in your market? Share your thoughts below! #FoodTrends #CPGIndustry #ConsumerGoods #Sustainability #Health #Convenience #Innovation"

Private-label consumer packaged goods (CPG) are rapidly growing, with brands looking to stand out through quality, value, and innovation. One key ingredient fueling this evolution is #honey. Beyond its natural sweetness, honey offers functional, nutritional, and sustainability benefits that resonate with today’s consumers. 🌿 Health & Wellness: As shoppers demand clean-label alternatives, honey provides a nutritious edge, a great example is CVS’s Vanilla Honey Roasted Pecans highlight honey as both indulgent and functional. 🌟 Flavor Innovation: Honey’s versatility unlocks bold, artisanal flavors, from Albertson’s Overjoyed Trail Mix Harvest Spice to honey-lavender snacks. 🏷️ Premium Appeal: Retailers like Target elevate private label offerings with honey. Products such as Favorite Day Honey Graham Crackers combine quality and affordability, positioning honey as an affordable luxury. Honey is driving private-label innovation by enhancing health, flavor, and premiumization. Read the full article to explore the trends shaping private label success: https://buff.ly/3Bb3rj2

Today, Whole Foods Market published its 2025 #Trends report. What an exciting time it is to be in CPG! A few top trends highlighted in the report... 1. 🥛 Hydration: People want more function in their hydration intake. Emerging brands are adding electrolytes and antioxidants in innovative forms such as powders, popsicles, and even kids pouches. 2. 🥨 Crunch Texture: Consumers are increasingly wanting to grab a crunchy-textured product for breakfast, lunch, and dinner. Brands are creating newer versions of their products to have a crunch factor to deliver a different experience for the consumer. 3. 🌊 Plant-Based Aquatic Ingredients: Popularity of seaweed, combined with a desire to buy more sustainable sources of protein and nutrients, has introduced newer innovations such as sea moss in gummies and beverage formats. If you want to learn more, please take some time to read through their 2025 market trends forecast. #WholeFoods #CPG #Retail #Trends #Innovation #Consumers https://lnkd.in/ebb3ZtEx

Not only are the types of produce that are trending changing, but so are the ways in which consumers are utilizing and consuming produce. Read our latest blog for our experts’ insights into the latest produce trends – and how brands can innovate around these trends. https://lnkd.in/eNsGtwGu #blog #foodtrends #flavor #seasonings #spices #foodindustgetry #foodservice #trending #trends #produce #producetrends

These 10 Food & Bev Trends will dominate in 2025. At least according to Whole Foods. (And I don't think they're wrong.) Here is what Whole Foods sees as the 𝘛𝘰𝘱 10 𝘍𝘰𝘰𝘥 & 𝘉𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘵𝘳𝘦𝘯𝘥𝘴 𝘰𝘧 2025: 1. International Snacking.  -I reference Siete Family Foods. 2. Ever-Adaptable Dumplings. Laoban Dumplings and others may be a sign of the times. 3. Crunch: Texture of the Moment. Hotpot Queen Chili Crisp and other Chili Crunch products are proof positive. 4. Hydration Hype. It's hard to miss themassive re-leveling of the space by CALIWATER, Cascade Mountain Spring Water, etal. 5. Tea’s Time. It's not just increased enthusiasm, but new innovative formats, ala, Zenjoy and others. Super premium options are catching fire, like Wild Orchard Regenerative Teas. 6. Next-Level Compostable. We're seeing massive innovation in compostable and biodegradable by brands like Whatrr. 7. More-Sustainable Sips. Athletic Brewing Co. and others are bringing regenerative to the alcohol space. 8. Sourdough Stepped Up. The power of sourdough is making it's way into all sorts of non-bread products, eg, Jesha's Sourdough Pancake & Waffle Mix. 9. Plant-Based Aquatic Ingredients. True Sea Moss and others are bringing aquatic superfoods to the mass market. And last but certainly not least... 10. Protein Power-Up. Protein-powered brands are dominating, like Unbun Foods, Legendary Foods, Protein Candy, Protein Pints, Amino Balls Inc, Misery and Mayhem, and Smearcase - Protein-packed Frozen Cottage Cheese. There’s also a resurgence of Protein classics like BELA Brand Seafood, American Tuna, and OrgaNick Pastures Think you're brand needs to sit these trends out on the sidelines? I'm not so sure. Line extensions and SKU variations can pay the rent. B.T.R. NATION just dropped a high protein SKU, and... voila. What trends is Whole Foods overlooking? ——— 🔹 We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers. 🔹 We grow brands on Amazon. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart #retailtech

Healthier #food is always better?! Would you agree? Most probably. However, perceived #healthiness of food can also backfire: in the case of "about-to-expire" food. Why? Since #consumers hold a lay theory that healthy food expires more quickly as Jeehye Kim, Young Eun Huh, and Brent McFerran in their latest Journal of Marketing paper find. 1) Portraying food as healthy increases consumers' perception that it expires quickly, particularly, when consumers they hold this lay theory strongly or have a low level of knowledge about food #expiration. 2) This lay theory leads consumers to avoid consuming healthy (vs. non-healthy) about-to-expire food, which in turn increases disposal intentions and decreases preferences. What can companies / #retailers do? a) Use suitable #salespromotions taking into account that consumers prefer different types of sales promotions and require different magnitudes of price discounts for healthy (vs. non-healthy) about-to-expire food However, in light of the recent Journal of Retailing study by Lang et al. showing consumers' reluctance to purchase near-expired products due their concern of being stereotyped as stingy, consumers should be imbued with socially desirable characteristics such as being proenvironmental and smart consumers. b) Use expiration date labels that provides unambiguous guidance (i.e., “consume by”). Study links in the first comment.

For years, there has been a growing trend toward fresh, locally sourced, and organic foods. As consumers became more aware of the impact of their food choices on their health and the environment, they took a more critical eye to their shopping. The pandemic only served to increase the pace of this trend as health took center stage for millions of Americans. Though we’re on the other side of the pandemic, this trend will likely continue to grow through 2024 and beyond. #cpg #fmcg #manufacturer #retail #wellness

🌟 Frozen & Convenience Food Market: Poised for $468.9 Billion Growth by 2028 🌟 Key drivers of growth: ✅ Health Trends: Vegan, paleo, and gluten-free options are reshaping consumer preferences. ✅ Convenience: Busy lifestyles are fueling demand for practical, ready-to-eat solutions. ✅ Sustainability: Local sourcing and farm-to-table practices are gaining favor. Challenges like fluctuating raw material costs and health concerns are being addressed through: 📈 Innovations in cold chain logistics 📊 Advances in temperature monitoring technologies 🌐 Expansion of e-commerce platforms The industry’s evolution demands continuous innovation to meet modern dietary needs while ensuring affordability and environmental responsibility. #FoodIndustry #FrozenFood #ConvenienceFood #Innovation #Sustainability

Fresh Thyme Market has shared its top 10 food trends for 2025, highlighting key shifts in consumer preferences around health, sustainability, and innovation. Worth a read for anyone keeping an eye on where the food industry is headed. #foodtrends #retail #sustainability

Ingredients, heritage and indulgence are three of the five key trends driving consumer decision-making when it comes to buying and consuming food, according to a new report from Ardent Mills. #foodbusiness #trending https://ow.ly/izIn50QYUfz