Star Brokerage Sales & Marketing Agency’s Post

🍽️ After a long day, who hasn't faced the decision of whether to cook a full meal or grab something ready to eat? Personally, I love a ready-to-eat meal, but I usually find myself struggling to find an option that is both healthy and convenient. 👉 How do you think ready-meal brands can elevate their offerings even further? According to Mintel’s Global Ready Meal Trends Report 📊, brands are winning by innovating with healthier options, sustainable packaging, and exciting global flavors that make eating at home feel like a culinary experience. 👉 https://lnkd.in/dJz_hnDE As more people seek convenience, the demand for ready-to-eat meals is booming 🌎. But in today’s market, staying in the game means companies must go beyond just convenience. Consumers are looking for quality, nutrition, and unique flavors that fit into their busy lives while still providing satisfaction and health benefits 🌱🥗. ⚡ Going beyond convenience means delivering on health, flavor, and sustainability – because today’s consumers want it all! 🍲✨ #ReadyMeals #FoodInnovation #ConsumerTrends #ConvenienceAndBeyond #MintelInsights

🌟 Top 5 Food & Beverage Trends Shaping the USA Economy in 2025 🌟 The U.S. food and beverage industry is evolving rapidly, bringing exciting opportunities for innovation and growth. Here's what’s trending: 1️⃣ Protein-Rich Diets Taking Over! The demand for high-protein foods is skyrocketing! Consumers are integrating protein into everyday meals, prioritizing health and nutrition. 💪🍗 2️⃣ Global Flavors Everywhere! From spiced popcorn to yogurt infused with bold international flavors, the U.S. is embracing diversity in snacking. 🌶️🍿 3️⃣ High-Low Pairings in the Food Scene! Imagine caviar on pizza or gourmet touches on classic comfort foods. This trend blends luxury with nostalgia. 😋🍕 4️⃣ Sustainability in the Spotlight! Eco-friendly packaging and sustainable practices are taking center stage, reflecting consumer priorities and environmental responsibility. 🌍♻️ 5️⃣ Crunchy Textures Are In! From crispy snacks to crunchy toppings, texture is adding excitement to every bite. 🥕🍪 The U.S. food market is not just adapting but thriving in response to changing consumer tastes. Whether you're an investor, entrepreneur, or foodie, these trends are shaping the future! 📢 What are your thoughts on these trends? Are you seeing them in your daily life or business? Let's discuss! #FoodAndBeverage #2025Trends #MarketInsights #HealthyLiving #USAeconomy

Stay ahead of the curve and grow your food brand with the latest trends! - Plant-Based Revolution: Sustainable, healthy options in high demand - Functional Foods: Foods with added health benefits on the rise - Mood on the Menu: Foods supporting mental well-being in high demand - Gut Health: Fermented products and probiotics gaining popularity - Buckwheat Comeback: Nutrient-rich grain making a comeback - Complex Heat: Spicy flavors evolving, focusing on depth and complexity - Sustainable Packaging: Eco-friendly packaging becoming the norm - Cultural Fusion: Cross-cultural cuisines influencing global food trends - Luxury Eating: Premium ingredients and gourmet experiences becoming more accessible - Food Waste Reduction: Efforts to minimize waste shaping the industry Ace Cedar Digital helps food brands like yours navigate these trends and scale their business. Let's connect and explore how we can help your food brand succeed! #foodindustry #foodbrands #FoodTrends #Sustainability #Health #Wellness #AceCedarDigital"

When it comes to food, what once passed as mere convenience has transformed into something more—true flexibility. It’s no longer simply about picking up food on the go; it’s about discovering meals and drinks that can keep up with the twists and turns of modern life. Globally, the trend is shifting toward simpler, more flexible food choices. In the #UK, consumers favour products that multitask, while in #Spain, demand for “Simple & Healthy” options is rising as people prioritise nutrition and convenience. Brands that understand these shifts have a unique chance to stand out. By tapping into these evolving flexibility moments, they can meet people where they are and where they're headed. Do you want to learn more about how to navigate these trends? Connect with our expert Javier Sanchez to explore how to make #DemandMoments work for your brand. https://lnkd.in/dbzUNETn #FoodTrends #ConsumerBehaviour #FMCG

Fresh Thyme Market has shared its top 10 food trends for 2025, highlighting key shifts in consumer preferences around health, sustainability, and innovation. Worth a read for anyone keeping an eye on where the food industry is headed. #foodtrends #retail #sustainability

Trends in the Food Industry – Health on the Plate👇 🍏 Trends in food have fascinated me for years. One of the key directions I’ve observed in the food industry is the growing interest in healthy eating. Working on new food products that address these needs is a huge challenge, but also an opportunity to stand out in the market. As someone with experience in both B2B sales and product development, I can say one thing: the key to success is understanding trends and anticipating changes in consumer preferences. In recent projects I’ve worked on, we’ve devoted significant attention to healthy alternatives to traditional products, such as sugar-free snacks, eco-friendly packaging, and plant-based products. It’s clear that consumers want to make conscious choices about what they eat and are increasingly looking for products that align with their lifestyle. 💬 What about you? What trends in the food industry have you noticed this year? What changes do you see in consumer preferences? Share your thoughts! #FoodTrends #HealthyEating #Innovation #ProductDevelopment #B2B

Food for Thought: Trends in Food and Beverage in 2024 The food and beverage industry is evolving rapidly in 2024, driven by consumer preferences and global influences. Here are the top five trends shaping the market: 1. **Sustainability and Environmental Protection** 🌍🌱: Consumers are prioritizing products that go beyond sustainability to actively protect nature. This includes sustainable farming practices and regenerative agriculture, with companies highlighting these efforts on their packaging. 2. **Health and Preventive Wellness** 🏃♀️💪: There's a significant shift towards foods that help prevent health issues before they arise. This includes products supporting weight management, heart health, and bone health. Personalized nutrition and holistic well-being are also on the rise. 3. **Plant-Based Offerings** 🌿🥗: The demand for plant-based products continues to grow. Consumers are looking for familiar and convenient plant-based options, such as ready meals and finger foods, as well as innovative products that highlight the natural properties of plant ingredients. 4. **Local Ingredients and Global Cuisines** 🌍🍲: There's a dual trend of embracing local ingredients while exploring authentic global cuisines. Consumers are eager to try new and adventurous dishes made with locally sourced ingredients. 5. **Spicy Foods in Unexpected Places** 🌶️🔥: Spicy flavors are gaining popularity, especially among younger generations. This trend includes the incorporation of spicy ingredients in beverages, snacks, and even sweet treats. These trends reflect a shift towards more sustainable, health-conscious, and adventurous eating habits. Stay ahead of the curve by integrating these insights into your food and beverage strategies. #FoodTrends #Sustainability #Health #PlantBased #GlobalCuisine #Innovation

Healthier #food is always better?! Would you agree? Most probably. However, perceived #healthiness of food can also backfire: in the case of "about-to-expire" food. Why? Since #consumers hold a lay theory that healthy food expires more quickly as Jeehye Kim, Young Eun Huh, and Brent McFerran in their latest Journal of Marketing paper find. 1) Portraying food as healthy increases consumers' perception that it expires quickly, particularly, when consumers they hold this lay theory strongly or have a low level of knowledge about food #expiration. 2) This lay theory leads consumers to avoid consuming healthy (vs. non-healthy) about-to-expire food, which in turn increases disposal intentions and decreases preferences. What can companies / #retailers do? a) Use suitable #salespromotions taking into account that consumers prefer different types of sales promotions and require different magnitudes of price discounts for healthy (vs. non-healthy) about-to-expire food However, in light of the recent Journal of Retailing study by Lang et al. showing consumers' reluctance to purchase near-expired products due their concern of being stereotyped as stingy, consumers should be imbued with socially desirable characteristics such as being proenvironmental and smart consumers. b) Use expiration date labels that provides unambiguous guidance (i.e., “consume by”). Study links in the first comment.

The "better-for-you" beverage market has seen remarkable growth in recent years as consumers place greater emphasis on health, wellness, and sustainability in their purchasing decisions. As people increasingly prioritize their well-being, they're seeking #beverages that align with their desire for nutritious, functional, and #cleanlabel options. The demand for beverages that support overall health, energy, immunity, and specific wellness goals is fueling the expansion of this category. This trend has spurred the creation of products that deliver sweetness or sweetness modulation using innovative sources, such as protein-based plant-derived #sweeteners and #modulators. Download our whitepaper: https://lnkd.in/gYxv887z

🍦For #GenZ’s, food isn’t just about what they eat but when and why. In #Germany, 14% enjoy ice cream in a “simple & healthy” moment, showing a desire for treats that balance indulgence with health. Brands that meet this demand can secure a spot in their routines. Gen Z also values affordability and sustainability. They want ethical, responsible products but can’t always pay a premium. Therefore, brands that deliver quality and values at fair prices will earn their loyalty. This generation is quietly reshaping the future of food. Prime your brand for Gen Z's evolving food demands. Dive into our #DemandMoments offer or connect with Javier Sanchez. 👉🏼https://lnkd.in/dw4U2-Hj    #FoodTrends #ConsumerBehaviour #FMCG