Hello Tuesday!
Hello, amazing people of LinkedIn!
Why your brand struggles with consistent messaging ...
You know how it feels when you really want to say something but you don't know how to say it?
It results in two things;
✅ you either are entirely misunderstood, or
✅ sometimes you seem to get the point across but not the entire message.
Rather than clarity and understanding in the mind of your listener, you leave them wary trying to decipher what exactly you're saying. 🤔 😰 😵
Your brand messaging is no different! 💥
Building a connection and stirring meaningful conversations with your audience requires a structure.
How can you achieve this?
🚀 Content Pillars ...
Content pillars craft your brand messaging and narrative using selected themes which help you niche down on topics and give context to your brand voice.
How can you use content pillars to craft your brand narrative and messaging?
✅ define your business goals,
✅ align your audience's pain points and needs,
✅ get familiar with trending industry topics and terms, and
✅ strengthen your content pillars by infusing content performance analytics, commonly asked questions or feedback ...
Now,
assume you're a startup Skincare Brand ...
✅ Business Goal: to create awareness that your brand exists and attract your ideal audience ...
✅ Target audience: people who lack the confidence to step out and achieve their goals, express who they are, and think the best skin care products are too expensive.
✅ Skin care trendy T's: beauty, confidence, freedom, flawless skin, radiant, acne-free, clear skin, affordable skin care regimen, skincare routine ...
As a Skincare Brand, you can choose themes that ...
🎯 Inspire,
🎯 Educate,
🎯 Entertain and,
🎯 Promote,
Start by inspiring your audience with your story 😉 share your skincare journey to confidence, freedom, acceptance and owning your beauty - show how you resonate with their feelings and goals. Connect this to how it led you to start your brand.
Creating educational content on skincare and beauty will further strengthen your brand as one that inspires others to embrace themselves and take care of their skin so they can glow and grow towards their big goals in life.
Take away the fear of using skincare products by creating funny and DIY videos or reels that are simple and relaxing for your audience.
Bring your product to the limelight as an embodiment of the values you stand for and your mission to inspire freedom, acceptance and confidence in their skin.,
Did you find this insightful?
Let's keep the conversation going, share your thoughts in the comments and REPOST ♻ to get others in the conversation.
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My name is DORCAS EMANOR a passionate storyteller with a knack for amplifying brand voice, sparking connections, nurturing trust and securing conversions through creative and purposeful content.
Let's connect!
#tuesdaytips #contentstrategy #contentpillars #20daylinkedinchallengewithhaoma
Generative AI Strategist | Marketing Solutions Expert | Machine Learning & Analytics Consultant
6moLet's talk! Wrote this for you: https://gustofwriting.com/2024/06/02/so-good-you-can-tastes-it/