Managing Director @MelloExperts | SDE | Marketing Psychology | Crafting Identities for the Brands and Shaping their Stories
people don’t fall in love with technology. they fall in love with how it makes them feel it’s funny, isn’t it? we marvel at cutting-edge tools, but we only truly remember the ones that connect with us emotionally think about it, why do people still talk about the iPod launch from years ago? It wasn’t the tech specs, it was 1,000 songs in your pocket. no matter how advanced the technology, its success hinges on these three things: 1. clarity: simplicity over jargon, make it effortless to understand 2. relevance: it needs to solve a human problem, not just show off innovation 3. emotion: does it spark joy, trust, or even curiosity? in the race to innovate, it’s easy to forget this: technology serves people, not the other way around so, here’s a thought Is the tech you’re building speaking to your audience’s heart, or just their head? #saasai #technology
