EWI Worldwide’s Post

🚀 Imagining the Future : Reebok Window Display design Concept Reebok As we continue to innovate in design, I had the exciting opportunity to envision a dynamic, eye-catching window display for Reebok. The concept combines cutting-edge design elements with Reebok’s iconic commitment to performance, style, and innovation. Imagine a window where the energy of movement meets sleek, aesthetics. The display would feature interactive LED panels that showcase Reebok’s newest shoe collections, paired with dynamic lighting that shifts with the time of day. Bold, impactful props would highlight the product’s versatility – whether you’re running, training, or hitting the streets. This concept aims to not only captivate passersby but also invite them into the Reebok brand world, blending technology with design to enhance the shopping experience. #Reebok I Am What I Am I am not defined by limitations, but by my own strength and potential. Every step I take, every challenge I face, I am exactly who I choose to be. Reebok empowers me to push boundaries, because I am what I am. #IAmWhatIAm #Reebok #Branding #InnovationInRetail #VisualMerchandising #sketchup #ReebokimaginarydesignConcept #DesignThinking #CreativeConcepts

#ZACHMultimediaRebrandingSnafus #ZACHMultimediaAdvertisingInsights My Take: This Jaguar Rebranding Is An Unmitigated Disaster. It Is A Shortcut To Every Which Way To Lose. JLR === "The Creative Cases For and Against Jaguar's Bold, Divisive Rebrand "Creatives weigh in on the car-free car ad that's set the internet ablaze [Image - The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team. - Jaguar] By Rebecca Stewart in ADWEEK, 22 Nov 24 === "ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. "When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? "Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set to a techno soundtrack? "If that’s not where your mind went, you’re not alone. The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team. The brand says that the campaign is the “physical manifestation” of its new philosophy: “Exuberant Modernism.” "The work drops as Jaguar pauses new car sales for a year to develop a new range of all-electric vehicles planned to go on sale in 2025. Jaguar has been sharing EV design teasers this week, hinting that this campaign is just the start of its journey to capture the next generation of drivers. "Additionally, Jaguar has unveiled a wholesale rebrand including a new logo blending lower- and uppercase fonts. It’s also revamped its iconic Jaguar leaper and debuted a new monogram that will replace its growling cat that has adorned grilles, bonnets, and steering wheels for decades. "“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” said Professor Gerry McGovern OBE, Jaguar’s chief creative officer, in a statement. "The internet isn’t so sure. The brand has drawn ire and confusion from creatives and consumers for seemingly disregarding its rich legacy and history. "Jaguar’s swift backlash "Elon Musk, X owner and CEO of Tesla, waded into the debate by asking, “do you sell cars?” His comment prompted discussion about the casting of the ad and accusations of “woke” marketing from conservative activists. "Elsewhere, consumer electronics brand Nothing playfully took aim at the relaunch by uploading a similar logo on X and changing its bio to “Copy Jaguar.” "But what do creatives make of the ad? ADWEEK asked for their thoughts. Some were for the relaunch, some were against it, & one was even on the fence. "‘It’s breaking away from category tropes‘ Manfredi Ricca, global chief..."... ... https://lnkd.in/gxjhq6rM

JLR announced a major rebranding of Jaguar, introducing a new logo that veers away from the historic identity and appeal of its classic design. While some companies may see logo simplification as a path to modernity, abandoning the rich cultural and historic symbols tied to iconic brands can often backfire. Take examples from other luxury car brands: Bentley, Cadillac, and Maserati all experimented with simplified logos or logo modifications in the last couple of decades, hoping to attract a younger or more modern audience. In each case, the new logos ultimately didn’t resonate with loyal customers, and these companies either reverted back or retained their classic logos for their high-value models. Even Aston Martin’s recent attempt to streamline its winged emblem was only partially adopted as they acknowledged that their core customers value the heritage tied to that classic icon. It’s not hard to predict that Jaguar Land Rover might face similar challenges. For a brand with such a eventful and colourful legacy, the new logos could risk alienating long-time fans and failing to appeal to new ones, given that brand loyalty and identity are so intertwined with the visuals. In five years, we might well see Jaguar Land Rover reviving the iconic logos they’ve now dropped. Keeping historical identity alive often does more to reinforce brand value and loyalty than a “modernised” logo that lacks connection to the brand’s roots. #jaguar #jlr #brand #rebranding #historicbrand #heritagebrand #brandheritage #brandhistory #brandlegacy

#ZACHMultimediaRebrandingSnafus #ZACHMultimediaAdvertisingInsights My Take: This Jaguar Rebranding Is An Unmitigated Disaster. It Is A Shortcut To Every Which Way To Lose. JLR === "The Creative Cases For and Against Jaguar's Bold, Divisive Rebrand "Creatives weigh in on the car-free car ad that's set the internet ablaze [Image - The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team. - Jaguar] By Rebecca Stewart in ADWEEK, 22 Nov 24 === "ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. "When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? "Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set to a techno soundtrack? "If that’s not where your mind went, you’re not alone. The internet is divided by “Copy Nothing,” a car-free campaign from the brand’s in-house creative team. The brand says that the campaign is the “physical manifestation” of its new philosophy: “Exuberant Modernism.” "The work drops as Jaguar pauses new car sales for a year to develop a new range of all-electric vehicles planned to go on sale in 2025. Jaguar has been sharing EV design teasers this week, hinting that this campaign is just the start of its journey to capture the next generation of drivers. "Additionally, Jaguar has unveiled a wholesale rebrand including a new logo blending lower- and uppercase fonts. It’s also revamped its iconic Jaguar leaper and debuted a new monogram that will replace its growling cat that has adorned grilles, bonnets, and steering wheels for decades. "“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” said Professor Gerry McGovern OBE, Jaguar’s chief creative officer, in a statement. "The internet isn’t so sure. The brand has drawn ire and confusion from creatives and consumers for seemingly disregarding its rich legacy and history. "Jaguar’s swift backlash "Elon Musk, X owner and CEO of Tesla, waded into the debate by asking, “do you sell cars?” His comment prompted discussion about the casting of the ad and accusations of “woke” marketing from conservative activists. "Elsewhere, consumer electronics brand Nothing playfully took aim at the relaunch by uploading a similar logo on X and changing its bio to “Copy Jaguar.” "But what do creatives make of the ad? ADWEEK asked for their thoughts. Some were for the relaunch, some were against it, & one was even on the fence. "‘It’s breaking away from category tropes‘ Manfredi Ricca, global chief..."... ... https://lnkd.in/gz_tgHAN

The new logo of Jaguar has been eliciting sharp comments from across the automotive and the branding community. And now I side with the majority. I cannot fathom what the guys were thinking. That full-size gender confused Oompa-loompas will be their target audience? Sales are down because the cars are shitty. Not because the logo needed refreshment. This is a brand which has its genesis as a vector. Even the written line was Pace with Space and Grace. Pace, a definition of vector. The leaping cat was the definitive direction giver. But the new logo with the wide spacing, globular obesity of typeface and confused capitalisation is a sedimentious design. It just sinks. Anyone who has spent time in branding will tell you when that such a major change cannot be a knee jerk reaction. So this is more than just branding. It is a realignment to some new market positioning. By the looks of it as a four wheeled Vespa. God help Jaguar, because its management certainly isn't. #Jaguar

This is a case study on what strategy is and what it does. Problem diagnosis. Guiding principles. Coherent actions. Beautiful.

LEGO's launch of new design elements is a bold step that could redefine its branding and strategy. This move seems aimed at injecting fresh creativity into its product line and brand, potentially attracting a wider audience beyond its traditional base. However, this strategy must be carefully managed. There's a balance between innovation and maintaining the classic appeal that has been LEGO's hallmark. Too drastic a change could alienate loyal customers, while too little might not make the intended impact. Essentially, LEGO needs to ensure these new designs resonate with its core values of learning through play, creativity, and quality. This approach will test LEGO's ability to innovate while staying true to its brand identity. #interbrand #brandstrategy #lego #strategy

JLR transformation into an all-electric brand moving closer, the company has now revealed its new logo and branding. What do you think of the change? • First up is the 'Device Mark' in a new font blending upper and lower case letters. Next is the 'Strikethrough' graphic, envisioned as an "immediately recognisable visual for Jaguar" • The traditional Jaguar 'leaper' has been redesigned and is now more angular. There's also a new monogram combining 'j' and 'r' in a circular surround. Additionally, JLR also says that "exuberant use of colour" will be a cornerstone of the new brand. Jaguar Land Rover India hasn't mentioned which of these new logos will feature on its cars, but we should get a better idea of this when its new EV concept is unveiled on December 2. JLR #jaguar #carnews #automotivenews #instacar #carsofinstagram #instagood #instalike #instadaily #fyp

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only luxury brand. Stylised as JaGUar, the company said the new logo “seamlessly blended upper and lower case characters in visual harmony". The prancing “leaper" cat design is also getting an update embossed on brass, along with marketing slogans such as “delete ordinary", “live vivid" and “copy nothing". In a statement, Jaguar MD Rawdon Glover said taking new cars off sale was “intentional" as it looked to create a barrier between the old models and the new-look Jaguars. “We need to change people’s perceptions of what Jaguar stands for. And that’s not a straightforward, easy thing to do. So having a fire break in between old and new is, actually, very helpful," he stated. #WhatsNew #BusinessWorld LinkedIn for Learning Social Samosa

Jaguar recently unveiled a striking new brand identity, signalling its commitment to an all-electric future. The revamped logo, vibrant "strikethrough" graphic design, and artistic primary colours reflect the brand's transition into a world of luxury EVs. But only some people are buying the vibe. One comment said, "Looks like the cat's gone from leaping to… limping?" Another joked, "This is Bud Light 2.0—who asked for this?" And a personal favourite: "I missed when cars were just cars. Now they're mood boards." 😂 💡 Lesson for Marketers: Great branding sparks debate. Whether inspired or sceptical, Jaguar's rebrand reminds you to stay fearless in embracing change. For me, it will always remain my favourite JAG 🤘 #Jaguar