Eugeni Popko’s Post

Redefining the Automotive Performance Aftermarket with 3D Visualization in XR In the world of automotive performance, the shift to immersive 3D visualization in XR is transforming how brands develop, market, and sell products. Imagine presenting high-performance parts and accessories where enthusiasts and professionals can virtually “try before they buy,” experiencing these upgrades in vivid, real-time environments. Here’s how XR is reshaping the aftermarket: Product Previews that Resonate: With 3D visualization, customers can interact with performance parts like exhausts, suspensions, and aero kits on their specific vehicle models. This goes beyond static images—consumers see exactly how modifications look, fit, and enhance their car’s appearance, bridging the gap between imagination and reality. Faster, More Effective Product Development: XR allows designers and engineers to visualize parts directly on the car in virtual settings. Whether it’s testing the aerodynamics of a spoiler or the aesthetic impact of a new set of rims, 3D visualization makes real-time iteration faster and more accurate, delivering better parts to market with fewer development cycles. Marketing Performance in Motion: XR gives automotive brands a way to showcase how their products perform in different conditions. From the roar of an exhaust system on a track to the stance of a lifted suspension on rugged terrain, brands can create dynamic, engaging content that brings performance to life. This means stronger emotional connections and greater confidence for buyers. Engaging the Community with Immersive Experiences: Imagine virtual showrooms or interactive garage setups where enthusiasts can explore modifications for their own vehicles. XR opens up possibilities for virtual events, allowing aftermarket brands to connect with a global community of car lovers. In the high-stakes world of automotive performance, 3D visualization and XR aren’t just tools—they’re game-changers. By creating immersive, realistic previews, brands can elevate the aftermarket experience, making it easier for customers to find, experience, and fall in love with the parts that fuel their passion. #AutomotiveAftermarket #XR #3DVisualization #PerformanceParts #CarCulture

Yes, you can see how the light travels in space. What do you need? A camera that can catch one trillion frames per second 👀 It's not a brand new tech, but it is still amazing 🤩 Camera by Massachusetts Institute of Technology and video by prime_thinker Instagram ----------- Follow Michal Ukropec for more 3D, digitization, and Industry 4.0 trends | #innovation #startup #digitaltwin 

The idea of digital twins on any surface, whether it's a desk or a bustling construction site, coupled with touch support for interaction, is beyond innovative 💡 Don't you think this is exactly the kind of tech that changes the game and sets new standards? #digitaltwin #innovation

Voice recognition

Electronic components production at a high speed 💪 Yep, it's a speedy process. However, and people don't believe it, human touch is often needed. Better said, woman-touch is required, as men can't do it 🤷♂️ Credit IG @lulupcb ----------- Follow Michal Ukropec for more 3D, digitization, and Industry 4.0 trends | #innovation #startup #digitaltwin

This quick video is powerful - think 2d drawings vs 3d models.

We all need to see examples of how things work to get better. Here, a child sees why to wash hands. In the innovation business, companies need to see the same - just with savings. Video by Children Story Time at YouTube🙏 ----------- Follow Michal Ukropec for more innovation, 3D, digitization, and Industry 4.0 trends | #innovation #startup #digitaltwin 

Innovation is often in details.

How can robotic fingers work? This is one of the options inspired by nature. However, this simple type is not well-suited for "a soft grip." It's more Terminator-style 😉 Amir Sanatkar, thank you for the video 🙏 ----------- Follow Michal Ukropec for more 3D, digitization, and Industry 4.0 trends | #innovation #startup #digitaltwin