Brand Marketing Strategist | Helping Businesses Grow Their Revenue, Audience Engagement, and Brand Authority
Attention: The New Advertising Currency In the era of information overload, attention has become the most precious commodity for advertisers. But how do we accurately measure and value it? Traditional metrics like clicks and impressions are limited in their ability to capture the true impact of an ad. We need a more nuanced understanding of attention that takes into account factors like: Quality of engagement: Are people passively scrolling past your ad, or are they actively engaged and thinking about your message? Context: Does your ad appear in a relevant environment that increases its likelihood of being noticed and remembered? Emotional impact: Does your ad evoke a strong emotional response that drives action? By developing a standardized framework for measuring attention, we can make more informed decisions about media placement, creative development, and budget allocation. Let's discuss: What do you believe are the key factors that influence attention? How can we better measure and value it? #advertising #attention #measurement #marketing
