Emerald’s Post

INSPIRE... My three strategy pillars for 2025 are to INSPIRE interest, participation and loyalty for client brands. Brand design can be a complex proposition; but, I've discovered that these three points of focus can help bring clarity and direction to the exploration and creative process. Design trends are important, but being trendy should never be the end goal in most cases. Being distinct in your tactics will involve the blazing of new trails, rather than following the well worn paths of predictability. As with some of my adventures outdoors, the times I took an uncharted path often yielded memories and rewards that have had lasting impact! PHOTO: Experiencing God’s beautiful sunset while tent camping on the western slope of Colorado (2019) 🇺🇸 #makeanimpact #worksmarter #brandintegrity #leavethingsbetter #gooddesignisgoodbusiness #hunternation #outdoorsbrand #outdoorsmarketing #outdoorstradeshows #aimsmallmisssmall #brandpromotion #brandstory #logodesign #elevateyourbrand #forcemultiplier #brandidentity

Do what you love. There’s nothing quite like combining your passions into a new project. Creative, the great outdoors, sport, and tech. #creativedirection #branding #brandstrategy #sportsmarketing #techmarketing #creativestudio #design #artdirection

Creative Spotlight: This Week's Top Highlights 🔍 Jaguar's rebrand may have captured the limelight, but it has also been accompanied by the creation of some standout masterpieces. 𝟭.Beats by Dre 𝗿𝗲𝘃𝗲𝗮𝗹𝗲𝗱 𝗘𝗿𝗹𝗶𝗻𝗴 𝗛𝗮𝗮𝗹𝗮𝗻𝗱’𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗲𝘁𝗵𝗼𝗱𝘀  A creative agency’s challenge is to deliver unexpected ideas that both surprise and inspire. Uncommon Creative Studio nails this by spotlighting Erling Haaland training in Norway’s rugged wilderness. The ad highlights his unconventional workouts with a hint of dry humour, perfectly capturing his unique personality. The art direction features striking visuals, with Haaland sitting among wolves and submerged in icy waters, adding intensity and depth across OOH advertising. 𝟮. Tottenham Hotspur Football Club 𝗲𝘃𝗼𝗹𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗡𝗼𝗺𝗮𝗱 𝗦𝘁𝘂𝗱𝗶𝗼 Nomad Studio teamed up with Spurs to unveil a bold, playful rebrand that celebrates the iconic cockerel and emphasises clarity in digital spaces. The refreshed identity reintroduces the THFC monogram, alongside new colours, patterns, a custom display font, all built from iconic elements of the club's past. The result is a Spurs brand that stands prouder and more dynamic than ever.

Rediscovering the Joy of Design in its Purest Form Earlier this year, I had the privilege of attending a ski-making workshop with Swiss Olympian and world champion downhill ski racer Bruno Kernen. 🏔️⛷️ We began by skiing together to test different ski designs to find the right fit for me. The following days were spent alongside ski craftsmen to build my own custom skis. It was a deeply gratifying experience that reconnected me with the tangible and tactile side of design. At Design Sojourn, much of my daily work focuses on design strategy, digital transformation, customer experiences, and innovation. Much of the work is what one would call "knowledge work". However, this hands-on experience brought me back to why I decided to be a designer in the first place: the joy of creating something beautiful and real. The experience reminded me of the ideas expressed by Robert Pirsig in Zen and the Art of Motorcycle Maintenance and Matthew Crawford in The Case for Working With Your Hands. Crawford talks about how knowledge work, especially in large organisations, can sometimes feel detached from tangible outcomes. This happens when we don’t immediately see the direct impact of our efforts, and work feels abstract. Working with your hands, however, brings an immediate sense of accomplishment and fulfilment as the results are right in front of you. Pirsig, too, reminds us that quality emerges when thought and action are united in mindful craftsmanship. This workshop reignited my passion for design, reminding me that there is a profound value when we bridge strategy with execution. For those of us who primarily design work is in strategy or research, I encourage you to explore the act of making something tangible from time to time. Whether it’s a side project, a prototype, or simply getting your hands dirty in a different medium (like cooking!), reconnecting with the physical side of design can spark new insights and creativity. I hope this post inspires you to do the same. Leave a comment below to let me know if you have done something similar. PS: Enjoy the video! #design #innovation #industrialdesign #skilife #strategicdesign #craftsmanship #joyofmaking #designthinking #ski #skimaking

Beach vacation + brand growth = the perfect combo.💥 Enjoy the sun and surf while your brand soars to new heights! 🌊📈 With Promotico by your side, you can experience the perfect balance of relaxation and growth. Let us handle the business strategies while you unwind on the beach. Elevate your brand effortlessly and enjoy the best of both worlds!💥 #BusinessGrowth #Promotico #PromotionalIdeas #RelaxAndRecharge #BrandBoost #digitalmarketingagency #marketingdigital #design #canva #webdevelopment

The Olympics are there and we are also getting awarded at Minor Hotels.   "The Maxies Family Club" – the most recent project dedicated to families has won GOLD in the Branding category at the Lusophone Creativity Awards, in collaboration with KOBU Agency!   The Opportunity: to develop a new brand identity for a family club that seamlessly integrates with three of our brands - NH Hotels & Resorts, NH Collection Hotels & Resorts, and nhow Hotels & Resorts –, to be present throughout the guests’ experience touchpoints.   🔍 The Challenge: Create a concept that is applicable to both urban and resorts properties with their respective customer journey touchpoints, that can also be representative of a dynamic family experience beyond just children's activities and, at the same time, having a positive social impact.   💡 The Solution: We created an imaginary universe of ever-changing spaces - evoking a sense of relaxation, wonder, fun, learning, continuous discovery, and unity – that are not simple sketches but rather an integrated ‘design system’. This design system is adaptable to each brand identity, to each physical and cultural context and reflects today’s families’ contexts. Within this visual universe we can find ‘The Maxies’ - a materialisitation of the 21st-century society and families types, where everyone can feel represented – enjoying their adventures across the key experience touchpoints: Room for More (sleep), Family Club (activities), DYI Buffet (dine), Family Hub (pool fun).   Our focus on inclusion and sustainability is what makes this holistic family experience project truly special.    And we couldn’t be more proud to offer this unique and enriching concept across our diverse properties in a near future. https://lnkd.in/dpu2qJqV   #BrandingExcellence #FamilyExperience #InclusiveDesign #MinorHotels #NHHotels #NHCollection #nhowHotels #AwardWinning #CreativityAwards #KobuAgency

Make the most of today's laughter before the Monday blues kick in!"phir Sunday hai! 😄 #sunday #sundayfunday #weekend #sundayvibes #goodvibes #sunnyday #mood #relax #weekendvibes #design #digitalmarketingtips #website #marketingagency #officegoals #justjoking #officestyle #officehumor #officelifestyle #corporatelifebelike #corporatelifebelike2024 #jdmwebtechnologies

We hate to break it you, but not all garden rooms are created equal. Yes, you can easily pick up a pre-fab box online and stick it in your garden. But  will it meet your specific needs? And will the cheap timber cladding cope with our challenging British weather? It’s a different story, however, with a high quality bespoke building from New Garden Room Company. But don’t just take our word for it. When Alex from Watford found himself working from home during the pandemic, he realised he needed a dedicated home office. He approached us to help him create a garden room that would provide office space as well as a games room for his teenage sons. As a partner in a law firm, it was vital for Alex to have a quiet office in which he could work without distractions. So, instead of one large garden room, we guided Alex towards two separate garden buildings positioned side by side. Garden Room 1 … ·      High-spec, contemporary office space ·      A large, handmade desk and a wall of bespoke storage ·      High-speed wifi  ·      Quality pale grey laminate flooring Garden Room 2 … ·      Built-in TV, storage, and comfortable sofas ·      Adjustable mood lighting ·      Kitchenette and toilet ·      Weather-proof grey composite cladding Completed in just six weeks, the two garden buildings have transformed Alex and Carole’s lives. And now that lockdown is a distant memory, the games room doubles as an entertaining space as well as a teen hangout. Here’s what Alex had to say about his new garden office and games room… “It’s such an amazing addition to our lives. The whole family is so happy with the space. I would have done it sooner if I’d known the benefit we’d get from it.” Do you need a bespoke home office? Get in touch to find out how we can help. Take a look at Alex and Carole’s beautiful garden rooms ⬇️ https://lnkd.in/e3wEFqRu

First, let's talk about inspiration. Our team managed to find inspiration in the very nature of snowboarders - mountain landscapes, freedom of movement and adrenaline drive. These elements became the basis for our design. Colors play an important role in attracting customers' attention. We chose bright and energetic colors These colors also help make the store interface more readable and attractive. We are proud of our work in creating an online snowboard store design that combines inspiration, creativity and functionality. Full case: https://lnkd.in/dD8T78xs How do you like the result?🥰 Need a help with a website, application, or brand design? Hit us at: dev@bozh.team #uiux #design #designgod #uidesign #uiuxdesign #uidesign #ui #uxdesign #website

Hands-up if you thought place branding was just for the pretty places? Or if you think capturing and sharing the identity of places is about getting bottoms on beaches, rather than helping rebuild troubled cities and their images, from the inside out? In the linked blog post, I review the definition of place branding offered by Danish Geographer, Martin Boisen, that it is a process that can link the shaping of a city's image with an influence on all aspects of urban policy and practice, necessary to rebuild a place. Fortunately, the dramatic scenes in the photograph of the devastation caused to Ōtautahi Christchurch by its 2011 earthquake are rare. Many more towns and cities worldwide are though, in need of their infrastructure, community spirit, economies or image rebuilding following chronic decline.  I draw-on accounts of the rebuilding of Christchurch and its brand, as well recent U.K. experiences to try and boost "pride in place" by investing in infrastructure, to set-out a case for place branding skills to be more prominent in such endeavours from the outset. It is perhaps more important to be open about negative aspects of place identity during a rebuilding phase, than place branding typically allows itself to be. This though, will surely resonate more authentically in co-creating remedies with local stakeholders, and the process of rebuilding out of adversity, can itself become part of a positive place identity and brand going forward. If we think of place branding as an holistic process that shapes users’ experience of a place, then surely it should be seen as an intrinsic part of rebuilding cities, and not an add-on towards the end of the process. That is, if there ever is an end to the process of how we nurture the identity of a place and its people? ##cities #towns #citycentres #regeneration #revitalisation #communityempowerment #cocreation #placebranding #placemarketing #placepromotion