Minor Hotels Europe and Americas’ Post

Branding is more than colors and fonts; it's about unforgettable emotions. At Genesis Hospitality & Tech, we craft experiences that linger long after the moment has passed. True branding is about forging a connection so powerful that it becomes a lasting memory for your clients. Let's redefine what it means to leave an impression. #GenesisHospitality #BrandExperience #UnforgettableMoments #LuxuryBranding #BeyondTheSurface #CraftingConnections

Hands-up if you thought place branding was just for the pretty places? Or if you think capturing and sharing the identity of places is about getting bottoms on beaches, rather than helping rebuild troubled cities and their images, from the inside out? In the linked blog post, I review the definition of place branding offered by Danish Geographer, Martin Boisen, that it is a process that can link the shaping of a city's image with an influence on all aspects of urban policy and practice, necessary to rebuild a place. Fortunately, the dramatic scenes in the photograph of the devastation caused to Ōtautahi Christchurch by its 2011 earthquake are rare. Many more towns and cities worldwide are though, in need of their infrastructure, community spirit, economies or image rebuilding following chronic decline.  I draw-on accounts of the rebuilding of Christchurch and its brand, as well recent U.K. experiences to try and boost "pride in place" by investing in infrastructure, to set-out a case for place branding skills to be more prominent in such endeavours from the outset. It is perhaps more important to be open about negative aspects of place identity during a rebuilding phase, than place branding typically allows itself to be. This though, will surely resonate more authentically in co-creating remedies with local stakeholders, and the process of rebuilding out of adversity, can itself become part of a positive place identity and brand going forward. If we think of place branding as an holistic process that shapes users’ experience of a place, then surely it should be seen as an intrinsic part of rebuilding cities, and not an add-on towards the end of the process. That is, if there ever is an end to the process of how we nurture the identity of a place and its people? ##cities #towns #citycentres #regeneration #revitalisation #communityempowerment #cocreation #placebranding #placemarketing #placepromotion

A New Chapter for Influence Society: Introducing Our New Logo Eight years ago, Influence Society was born with a mission: to redefine the digital marketing landscape for luxury hospitality. Back then, our logo symbolized the bold, disruptive energy of a young company finding its footing. Today, we are proud to reveal a new emblem for our brand—a sleek, polished, and refined logo that captures who we have become. Sébastien FELIX, Founder & CEO : “In our early days, we were fueled by entrepreneurial drive and a vision to disrupt the status quo in digital marketing for hospitality. Eight years later, we’ve not only fulfilled that vision but have also elevated our craft to serve some of the most prestigious brands in the world. It was time for our visual identity to reflect that transformation.” Over the years, we’ve had the privilege of collaborating with some of the most iconic luxury hotels and forward-thinking brands in the world. This journey has shaped us into a trusted partner for those who seek excellence. It was time for our visual identity to reflect that evolution. Our new logo is not just a design update; it’s a declaration of our commitment to high-end craftsmanship, elegance, and sophistication in everything we do. While our mission remains unchanged, this new visual identity reminds us to embrace our refined positioning and continue delivering innovative strategies that set a new standard for our industry. ✨ We’d love to hear what you think! What does this new look say to you about Influence Society and our journey ahead? Here’s to evolution, excellence, and the next chapter of Influence Society. #InfluenceSociety #LuxuryHospitality #HotelMarketing

Rebranding a hotel goes beyond simply updating logos or changing color schemes. It’s about transforming your guests' perceptions and ensuring your identity resonates with their evolving expectations. Thinking about rebranding? Discover key considerations to make the process seamless and impactful. Read more: https://lnkd.in/d45XAVzk

Want to have endless marketing ideas? Then find a strong brand story. A strong concept like this is the gift that keeps on giving. It provides endless inspiration for marketing, design, and experiences—a must for a rooftop bar that’s open year-round. And the results speak for themselves. The Circe’s marketing team has done a phenomenal job weaving the gods and goddesses’ stories into a contemporary narrative, just as we envisioned. From the very start, we took on the challenge of creating not just a brand, but an experience. We developed the name, crafted the concept, designed the identity, and art-directed the interiors. But the brief was no easy feat: the space needed to transform seamlessly between seasons and shift effortlessly from day to night. Enter Circe—the enchanting sorceress of Greek mythology. She became the perfect muse for the rooftop bar. Known as the daughter of Helios, the sun God, Circe’s antics encapsulated parties to potions to man beasts, setting the brand up for a lot of content. From golden goddesses walking London’s streets to immersive performances by dazzling entertainers in show-stopping costumes to curated food and drink menus every detail echoes Circe’s magic. Circe's Rooftop team has shown that launching a successful business means committing wholeheartedly to your brand. They’ve embraced every aspect of the story, using it as the foundation for their marketing campaigns and guest experiences. And that commitment has paid off. Circe’s Rooftop Bar is now a finalist for the Launch Campaign of 2024 at the Restaurant Marketer & Innovator Awards. It’s proof that when a brand is built on a powerful concept, the ideas for marketing are endless. It's been a pleasure working with you Tobias Jackson & Lee Ramskill & watching Spaceman Marketing taking the concept and run with it! 🥂 #RMI2025 #hospitality #marketing #newopening #waterloo #circesrooftop #branding

At Studio Huemann, we believe a brand should do more than just look good—it should resonate emotionally, shape experiences, and become part of someone’s story. Specialising in the property and hospitality sectors, we work closely with our clients to build brands that aren’t just seen, but felt. From the atmosphere of a boutique hotel to the warmth of a new home, we create brands that leave a lasting impression. Check out our latest projects in the video below to see how we bring these stories to life. Let’s build something meaningful together. 💫 #BrandingWithPurpose #PropertyBranding #HospitalityDesign #Huemann  #DesignForConnection #brandsmadehuemann #Brandsmadehuman #Property #Hospitality #Brandsthatarefelt #Madetolast #lastingimpressions #standthetestoftime #brandingstudio #marketing #Letschat

What is the brand design process for? Is it to beautify the marketing of a hospitality operation? Or is it to set the tone of the operation from the very first plan to the last made bed? There seems to be two ways of looking at this: Design thinking from the start - or - designing at the end. Let’s look at what design thinking from the start can bring: - Consistency of thought every step of the way. - Knowing what you are doing and saying from the start rather than making it an add-on at the end. - Speaking from your heart to the desires of your ideal guests. - Making sure that things are both functional and aesthetically pleasing for guests to use. I’m interested in what people think about this. Are you involved with developing hospitality operations? Are you creating your own? At what point would you consider bringing design thinking onboard? Photo: Guillaum eDe Germain #DesignStrategy #OutdoorAccommodation #HospitalityBrands #GuestExperience

Creating brand identity through hospitality spaces People often remember what they feel more than what they see. This is why creating a warm, welcoming, and hospitable environment is key to communicating your brand identity. Whether it's a cafe, hotel, or lobby, the space reflects and enhances the brand you are trying to create. Here's how: 1. Be Authentic: - Uphold the core values of your brand - Incorporate unique, local elements in design 2. Design for experience: - Consider how people move through the space - Use materials and layout to create atmosphere - Consider sensory elements like music and lighting 3. Create a community space: - Encourage people to stay, linger, and connect - Provide comfortable seating and working areas - Offer events and partnerships that reflect your brand values Your brand is more than a logo or tagline. It lives in the experience you create for customers. Make it a hospitable one.

Gensler explores Why Branded Residences Are in Demand Across the Globe. https://lnkd.in/dqcFXSss Take a minute and listen to my take on brands. https://lnkd.in/dUx_yGN4

Designing corporate events isn’t just about the look—it’s about the feeling. Hear from one of our designers about how we push boundaries to deliver unique experiences for every client. 🌴 Talent, passion, and fresh ideas—it’s what sets us apart. 🔥 #MICEIndustry #CorporateEvents #IncentiveTravel #MeetingsAndEvents #EventProfs #LuxuryTravel #SustainableEvents #LosCabosEvents #DestinationEvents #ExperientialTravel