Summer Craig’s Post

How to Channel Mass Desire Onto Your Particular Product. There is one irresistible force that drives every successful ad. It compels prospects to take action and buy from you. But Most of the ads completely miss this element. They manage to put everything else in the ad but overlook the key to success. If you master this, you'll create winning ads that bring in more clients and more money.  . . . This Is How Your Ad Needs To Look Like . . . Read The Full Article Here: https://lnkd.in/e5EgEWVp

Looking to promote your business? Discover effective advertising strategies that help you reach your target audience and grow your brand. From digital marketing to traditional methods, learn how to choose the best approach for your business needs. 👉 https://buff.ly/4diS3P9 #BusinessAdvertising #Marketing #DigitalMarketing #BrandPromotion #SmallBusiness #AdvertisingStrategies #MarketingTips #BusinessGrowth #SocialMediaMarketing #OnlineAdvertising

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Buying committees are made up of individuals who conduct their own research and expect personalized experiences. Ads can work wonders for delivering that personal touch, but only when they match where each buyer is in their journey and how engaged they are. Check out this guide to learn how to automatically align your ad content with each stage of the buyer's journey: https://bit.ly/3B0uVHM

Want to boost ROI in your next campaign? Focus on this: “Examples > Statistics” Stats inform, but examples sell—because emotion drives action. Stories paint pictures that make customers feel, and feelings lead to buying. Run your next ad creative with a relevant example and see your digits soar.

4 ways to make your ads more believable 1. Be specific "Improve ad performance -> get a 3x roas" 2. Show dramatic test of quality Glue brand would drill holes in a boat, patch it with their glue, then show how it can still float 3. Testimonials 4. Authority

Idea First. Channel Next. I see a lot of marketers jump straight to the channel of communication, without a unifying Brand Idea. 'Let's do Insta Reels, a You Tube video, a Print Ad, Google Ads'. Where's the Brand Idea? How will all this integrate? What is put through the pipe, is more important than the pipe itself. See the pic. on what David Abbot said. Your views? #marketing #brandmarketing #brandcommunication #comms #marcom #brandidea #media #channels

Attention: The New Advertising Currency In the era of information overload, attention has become the most precious commodity for advertisers. But how do we accurately measure and value it? Traditional metrics like clicks and impressions are limited in their ability to capture the true impact of an ad. We need a more nuanced understanding of attention that takes into account factors like: Quality of engagement: Are people passively scrolling past your ad, or are they actively engaged and thinking about your message? Context: Does your ad appear in a relevant environment that increases its likelihood of being noticed and remembered? Emotional impact: Does your ad evoke a strong emotional response that drives action? By developing a standardized framework for measuring attention, we can make more informed decisions about media placement, creative development, and budget allocation. Let's discuss: What do you believe are the key factors that influence attention? How can we better measure and value it? #advertising #attention #measurement #marketing

You'll get tired of your ads before your customers do. Newer isn't better. Newer seems more exciting to you because you're staring at your ads over and over again. But your customers aren't. Your customers are seeing your ads occasionally. You're seeing them constantly. So, you'll likely see something that you believe can be improved. But guess what? If you stare long enough, you'll also see something wrong in the next ad. And your customers may never see it. They're not ad analysts. So when do you change an ad? Only when they stop being effective. And that shouldn't be driven by your biased opinion. #advertisingandmarketing #marketing #marketingstrategy

Targeted ads can work wonders in delivering that personal touch, but the magic happens when they align with where each buyer is in their journey and how engaged they are with your brand 😎