Earthworm Foundation reposted this
Chairman at pladis and Godiva Chocolatier and Board Member at Yildiz Holding
How Did We Bring Happiness to Farmer Konaté Ibrahima? Congratulations to the pladis team for their inspiring work in Côte d’Ivoire! Supporting farming communities and promoting sustainable practices are key to building a brighter future. This agroforestry and regenerative agriculture initiative, developed in partnership with Earthworm Foundation, is a powerful example of how we can create value not only for our industry but also for farmers like Konate Ibrahima and their communities. Through these efforts, pladis demonstrates a strong commitment to global sustainability goals while strengthening its partnerships with those at the very heart of our value chain. I am proud to see such impactful projects that contribute to local livelihoods, environmental health, and food security. Well done to everyone involved in this remarkable journey. Together, we can achieve more for our planet and the people we serve. Salman Amin pladis Global #Sustainability #Agroforestry #pladis #MakeHappyBeHappy
Over the past four years, pladis has been proud to fund collective action transformation projects in Côte d'Ivoire, one of the world's largest cocoa-producing countries, and where a large percentage of the cacao beans are sourced from in the chocolate and biscuit industry. These plans have included working with farmers like Konate Ibrahima on agroforestry initiatives and regenerative agriculture practices that can lead to farmers improving the health of their farms, producing more cacao and earning more to support their livelihoods in line with our global commitment to support the farming communities that are foundational to our biscuits, snacks and chocolates. With the support of our partners at Earthworm Foundation and Earthworm Foundation Africa, Mr. Ibrahima has begun planting complementary trees and crops such as oil palm, maize and sweet potatoes, improving soil fertility for his cacao farm as well as ensuring local food security in his community – a strong case study showing the importance of farm diversification in regenerative agriculture. Earthworm provides personalised technical advice and access to quality seeds via the National Centre for Agronomic Research (CNRA) to many farmers like Mr. Ibrahima, who can now create long term plans for his farm and community with the support of partners like pladis. #Onepladis #RegenerativeAgriculture #Sustainability
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Earthworm Foundation Africa Sophie Long